MxMIndia

Tag: Mukund Cairae

  • The station's line-up of content includes original content produced in-house, content acquired from BIG FM in India

    Zee Middle East launches 106.2 BIG FM in the UAE

    By A Correspondent

     

    Zee Middle East announced the launch of its first radio station 106.2 Big FM in the UAE. This adds to the business portfolio of ATL for this region and makes it the only broadcaster in the South Asian space to have both television and FM stations. The station’s line-up of content includes original content produced in-house, content acquired from Big FM in India and cricket rights of key series for ball-by-ball commentary.

     

    Amit Goenka

    Speaking on the launch, Amit Goenka, CEO – International Broadcast Business, Zee Entertainment Enterprises Limited (ZEEL), said “We are proud of the addition of 106.2 Big FM into the ZEE and ATL family. We are sure that like all our Zee brands, 106.2 Big FM will also entertain listeners in the UAE. The product has been developed with a lot of attention to detail and I am sure it will be of immense interest to the advertising community.”

     

    With Big FM in Zee’s bag, the entertainment conglomerate scores as the strongest player in UAE’s South Asian entertainment field, notes a communique.

     

    On this occasion, Mukund Cairae, CEO – ZEE Network (MENA and APAC), said, “The launch of Big FM is another prized feather in our cap. A gem in our entertainment business portfolio that further cements our numerouno position among South Asians in the Middle East. With the combined strength of television and radio under our wings, we aim to soar higher and show better commitment to the region. Also with this synergy, we now provide vast audio-visual platforms to our advertising clients, hence creating new business opportunities.”

     

  • The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016

    Zee acquires global telecast rights for TOIFA 2016

    By A Correspondent

     

    The Times of India Film Awards 2016 has announced its partnership with Zee Entertainment Group to be the exclusive telecast partners across the world excluding India. Some of these regions include Middle East, Pakistan, Asia Pacific, America, Africa and Europe. The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe. The event is scheduled to take place in Dubai on March 17 & 18, 2016.

     

    The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016.

     

    Commenting on the acquisition, Mukund Cairae, CEO, Zee Entertainment Middle East says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

     

    Manoj Mathew, Chief Content & Creative Officer at Zee Entertainment Middle East added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” He also added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”