MxMIndia

Tag: Mukti Kumaran

  • The appointment was the culmination of a competitive pitch process against undisclosed agencies, notes a communique

    MEC bags media mandate for NMIMS

    By A Correspondent

     

    MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA-SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies, notes a communique.

     

    NMIMS Global Access SCE (NGA – SCE) offers PG Diploma, Diploma and Certificate programmes in management.

     

    Commenting on the win, Mukti Kumaran, GM West, MEC India said: “MEC believes that an insights based data-driven strategy will help NMIMS realise its goals. We are happy to partner with NMIMS to help initiate more conversations among their existing and potential target audience. We look forward to doing some great work for NMIMS in the coming months.”

     

    Talking about the association, Rajiv Shah, Director and CEO – NMIMS Global Access, School of Continuing Education said, “Our aim is to make our courses available to everyone who aspires to pursue their business management. The team at MEC understands our business objectives and the sector thoroughly and their media approach matches our needs. We are sure that this alliance will help us achieve our brand objectives.”

     

    The account will be handled by MEC’s Mumbai branch.

     

  • Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range

    MEC India wins media mandate for Corvi LED

    By A Correspondent

     

    MEC India has been awarded with the media duties for Corvi LED, a research and development major in the LED lights industry. MEC won this account after a multi-agency pitch.

     

    Commenting on the win, Mukti Kumaran, General Manager – West, MEC India said: “The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient.”

     

    Said Vimal Soni, Founder and Director, Corvi LED Light: “We are delighted to appoint MEC India as our media partners. The team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment. We are excited to take the brand to the next level along with MEC.”

     

    The agency will manage all traditional and digital media outlets and the account will be handled by the Mumbai team.

     

  • The account will be handled by MEC's Mumbai branch

    MEC India to handle media duties for Vistaprint

    By A Correspondent

     

    Mukti Kumaran

    MEC India, a leading media agency, has been awarded with the media duties for Vistaprint. The account will be handled by MEC’s Mumbai branch.

     

    Commenting on this, Mukti Kumaran, General Manager – West, MEC India said, “We are excited about extending our footprint in the e-commerce space. Online printing is an exciting category and is poised to take off in a big way in India. We look forward to a mutually fulfilling partnership”

     

    Bharath Sastry

    Speaking on bringing MEC India onboard as a media partner, Bharath Sastry, CMO, Vistaprint said, “Vistaprint.in offers a wide selection of products and designs which can be customized, with a very high focus on quality and customer service. With MEC’s proven track record on e-commerce brands, we are assured that they will create relevant campaigns that will strengthen our business in India. We look forward to a mutually rewarding partnership.”

     

  • The former BPN Mumbai branch head joins MEC and will report to T Gangadhar, MD, MEC India

    MEC India appoints Mukti Kumaran as West Head

    By A Correspondent

     

    Mukti Kumaran

    MEC India has announced the appointment of Mukti Kumaran as West Head. Prior to joining MEC, she was heading the Mumbai branch at IPG Mediabrands firm BPN. Based out of Mumbai, Mukti will report to T Gangadhar, Managing Director, MEC India.

     

    Speaking on the appointment, T Gangadhar, said, “We are delighted to have Mukti on board our leadership team. She is a progressive communications professional and brings with her a wealth of experience. I have no doubt she will be a real asset to MEC”.

     

    On her appointment, Ms Kumaran said, “My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them.”