MxMIndia

Tag: Mudra Group

  • The ad campaign has been conceptualised and executed by DDB Mudra North along with The International Union against TB & Lung Disease

    Government of India launches new multimedia campaign ‘#IndiavsTB’

    By A Correspondent

     

    DDB Mudra North has partnered with the Indian government for creating a campaign which would galvanise the nation towards the mission of ending TB. The campaign is titled ‘#IndiavsTB,’ where it calls to the nation to unite against Tuberculosis. The objective of the campaign is to build momentum around the mission of making India TB Free.

     

    Given the stigma around TB, the campaign had to be powerful yet sensitive towards the patients suffering from it. Hence, the face of the campaign is no other than megastar Amitabh Bachchan who not only survived the deadly disease but is also completely cured from TB.

     

    DDB Mudra North partnered with The International Union against TB and Lung Disease to create a 360-degree campaign comprising of TVC, digital, radio and newspaper activations.

     

    Said Kavita Ayyagari, Project Director, Challenge TB – The Union: “The campaign #INDIAVsTB is part of The Call to action for TB Free India and has been made by The International Union against TB and Lung Disease supported by USAID – Challenge TB. DDB Mudra North has come up with a campaign that touches the hearts of people and communicates key messages on symptoms of TB and the challenge of drug resistant TB due to incomplete treatment through MrBachchan. We are grateful to MrBachchan for his wholehearted support to our campaign. Together, we can bring TB out of the closet, talk about it and help make India TB Free.”

     

    Added Sonal Dabral, Chairman and CCO, DDB Mudra Group: “The brief for the campaign was to build communication that can help eradicate TB by 2025. This campaign not only deals with the symptoms of TB and the need for treatment but emphasizes on complete treatment. Large number of TB patients in India drop their treatment without being totally cured of it and this results in MDR TB which is dangerous and often not treatable. They drop it as it’s extremely difficult to manage and the duration is long too.”

     

  • Mudra Group wins ‘Best Corporate Citizen, India’ Award at the GABM 2011.

    Best Citizen award for Mudra

    By A Correspondent

     

    Mudra Group has recently won the award for ‘Best Corporate Citizen, India’ at the GABM (Global Association of Billionaires and Millionaires). GABM has introduced the ‘Best India Corporate Citizen Award’ program, first and foremost, to give recognition to those outstanding Indian corporations who are engaged in good corporate citizenship practices.

    GABM was founded in 2000 as a private and exclusive non-profit society of billionaires and millionaires from all over the world. They represent a group of relentless philanthropists who firmly believe that the engagement be corporations in local Corporate Social Responsibility (CSR) programmes, or donations made by individuals to local charities does not suffice in terms of good corporate citizenship, or ultimately a way to escape our collective responsibilities towards the creation of a safe and better global economy for all mankind. Considering the enormous challenges facing the global economy of today, their philosophy is that real good corporate citizens must, as a matter of course, unite in a strong international collective to actively and physically participate in intelligently designed programmes, which significantly enhance international business development of entrepreneurship, and the creation of sustainable jobs etc.

    Commenting on winning the award, Mr Ajit Menon, Executive Director, Organisation Development, Mudra Group, said, “Mudra Group has always believed in the philosophy of ‘people first’ be it employees or the society. Being a home grown agency, we realize that it is this country and its people who have helped us become what we are today and strongly feel that we need to give back to the society that has helped us. Mudra is currently engaged in various CSR activities such as Blood Donation Camps, Protsahan India Foundation (NGO), Helen Keller Institute for Deaf & DeafBlind (NGO), Himjoli (NGO) and Udayan Care (NGO), in the country and will continue to do so.”