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Tag: MTV India

  • To expand MTV Hustle's original music

    MTV India and T-Series sign deal for MTV Hustle

    By Our Staff

     

    MTV India and T-Series join forces for rap reality television show, MTV Hustle. This partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building industry-ready rap professionals and powering up their professional journeys at an extensive global scale.

     

    As a part of the 3-season deal, all original music created from Seasons 1, 2, and 3 will be distributed globally by T-Series, providing unprecedented reach to the diverse body of work by MTV Hustle. Championing desi hip-hop and rap culture, the country’s leading youth entertainment platform, MTV India created a music revolution which will be further catalyzed globally by the largest music label, T-Series through multi-platform distribution including its YouTube channel that ranks number one with over 238 million subscribers across continents, music channels, audio streaming platforms and many more.

     

    On partnering with T-Series, Anshul Ailawadi, Business Head – Youth, Music, and English Entertainment, said: “MTV Hustle 2.0 has pioneered India’s hip-hop revolution. It’s cultural impact in the sub-continent has been multi-fold, making rap the choice of expression for contemporary youth voices. T-series is a pioneer in the world of Indian music. This is a natural partnership that will catapult South Asian hip-hop onto the world stage.”

     

    Bhushan Kumar, Managing Director & Chairman, T-Series, added: “The music that MTV Hustle has created resonates well with the audiences and surely deserves to get its due credit and recognition. Our partnership with the show is in line with our vision to grow the Indian music market and make it available to global audiences. We are excited on this partnership as it is the first of its kind for us too. We look forward to providing existing and new content and talent the right stage and platform while helping them in their musical journey.”

     

  • To formulate social media marketing strategy for the youth channel

    MTV mandates Arm Worldwide with social media mandate

    By Our Staff

     

    Arm Worldwide, the digital marketing and communications consultancy, has again retained the social media mandate for MTV India.

     

    Speaking on this collaboration, Manas Gulati, Co-Founder and CEO, Arm Worldwide, said: “MTV India has an impressive lineup of captivating youth programs, and our team is thrilled to take ahead the association and collaborate on impactful endeavours. This renewed partnership is a proof of unwavering trust our clients have and has opened doors to new opportunities of connecting with the nation’s youth in the most innovative ways.”

     

  • For a social media poll-led adventure travel-series

    MTV India partners with Hyundai

    By Our Staff

     

    Viacom 18’s youth entertainment brand MTV along with Hyundai is set to launch a social media poll-led adventure travel-series. Called ‘Hyundai x MTV What’s Your Venue’, the series will decide the journey of each influencer duo as they set out to explore cities with their travel companion the new Hyundai Venue.

     

    Commenting on the collaboration, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said: “Through ‘Hyundai x MTV What’s Your Venue’, our audiences will decide the influencers’ adventures via social media polls. As a youth entertainment brand, we are redefining entertainment by putting our audience in the driver’s seat and making them a crucial part of the show.”

     

    Added Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India: “As a progressive and youth-oriented brand, we are glad to collaborate with MTV India for this new travel & lifestyle adventure series set in motion for the young Millennials and Gen Z to experience the new Hyundai Venue… We strongly believe that the young audience of MTV will enjoy the series and experience of travel.”

     

     

  • Dedicate latest track 'Taazi Saans, Taazi Soch' to the young in India

    MTV partners with Center fresh

    By Our Staff

     

    Center fresh chewing gum and mints has announced its collaboration with MTV to release a track ‘Taazi Saans, Taazi Soch’ dedicated to the young in the context of the ongoing health care issues across the country.  This initiative was co-conceptualised by Perfetti Van Melle India Pvt Ltd and Wavemaker India in partnership with MTV India.

     

    Speaking about Center fresh’s Collaboration with MTV, Rohit Kapoor – Director Marketing, Perfetti Van Melle India said: “Center fresh has always kept freshness at the center of its core philosophy. With this initiative, we wanted to spotlight the power of a fresh perspective within the fold of our communication. The younger generation has always been our core TG and we have continued to draw upon instances from their life in our brand assets.  This year, we decided to salute the resolve, dedication and fresh perspective that the country’s youth demonstrated during the second wave. The partnership with MTV was an obvious one given the platform’s strong youth consumer base and Krsna’s lyrics and rendition have helped tie this tribute with the brand’s philosophy in a seamless manner.”

     

  • MTV India, Voot, Jio will air the tournament for three years

    Viacom18 bags rights for LaLiga

    By Our Staff

     

    Viacom18 Media has bagged rights for Spanish Football League LaLiga exclusively to the Indian subcontinent for the next three years. Enabled and supported by Rise Worldwide, LaLiga will air exclusively on MTV in India, along with select national and regional network channels and live-streamed on Voot and Jio platforms. The 2021 event kicks off on August 13.

     

    Speaking about LaLiga on MTV, Anshul Ailawadi, Business Head – Youth, Music and English Entertainment said, “We at MTV have always known that football enjoys a groundswell of support amongst young-at-heart Indians. The LaLiga in particular, is a cultural phenomenon all over the World. When the folks from RISE Worldwide introduced us to LaLiga team, we realised that this was a partnership waiting to happen – the vision was common, the vibes were good, and we quickly put pen to paper.”

     

    On the association with Viacom18, Oscar Mayo, Executive Director, LaLiga said: “We are excited to partner with Viacom18 (MTV India) and further bolster the LaLiga fandom to an ever-growing football fan base in India. Having set one of the highest standards of football globally and India gaining tremendous momentum, we are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to.”

     

  • The aim was to normalise the existence of a peeking bra strap

    MTV India, Dentsu Webchutney launch ‘Baar Bra Dekho’

    By A Correspondent

     

    A visible bra strap has been long used as a patriarchal tool to shame women into falling in-line with the stigma attached to bra straps. Consequently, MTV India with Dentsu Webchutney decided to launch – ‘Baar Bra Dekho’ – to address this issue. The aim was to normalise the existence of a peeking bra strap.

     

    Speaking on the initiative, Navin Shenoy, Marketing Head, Youth, Music, and English Entertainment, Viacom18 said: “Women are leaping ahead in every field. But instead of talking about their laurels, they are still being judged and questioned about what they wear. Criticising their peeking bra straps in 2020 is shameful and not even worth a consideration. Taking this issue head on, we are proud to present MTV Baar Bra Dekho, a thought-provoking initiative that distinctively questions the regressive stereotypes women are subjected to. It’s imperative to change the narrative. Starting this Women’s Day, we urge the youth of this country to celebrate the spirit of freedom and womanhood, the MTV way.”

     

    Added Aalap Desai, Executive Creative Director, Dentsu Webchutney: “Creativity comes in all shapes and forms. When we found this powerful insight in our culture, we wanted to have a strong point-of-view on it. We wanted to go all out and attack this mindset at its very roots. So, we decided to make the bra strap itself our media vehicle to convey our message in the most noticeable way ever. By becoming the voice of the bra strap, we became the voice of millions of Indian women who were refusing to be silent anymore.”

     

     

  • The show is a culmination of months of thoughtful curation of sessions and performances

    Second edition of MTV India Music Summit announced

    By A Correspondent

     

    The second edition of the MTV India Music Summit will happen in Jaipur next week (Oct 12-14), allowing attendees to discover interesting sounds, engage in exchange of ideas and savour music through a series of concerts and conversations.

     

    Said Raj Nayak, COO, Viacom18: “Our association with MTV India Music Summit is reflective of our brand promise to offer differentiated, enriching and relevant content to our audience. In its second edition as well, we intend to identify, experience and bring forth versatile artists and varied sound forms that are deserving of global acclaim. We are happy to have trusted sponsors on board who also believe in the transcending power of music. I urge any and every one with the slightest musical bent to be a part of MTV India Music Summit and have an experience of a lifetime.”

     

    Speaking about the Summit, Prasoon Joshi, who is playing the role of a mentor to the summit: “Right from its inception, Musiconcepts has been working hard to create a platform to bring India’s diverse musical heritage together – a showcase like no other which allows for free-flowing conversations, debates, exchange of views and a joint celebration of our musical heritage. Raymond presents MTV India Music Summit is the culmination of months of thoughtful curation of sessions and performances. A truly immersive musical experience, the summit promises to have everything from Sunrise concerts, to Baikthakis, to Jugalbandis, to riffs and jams, Sundowner alaaps and much more!”

     

    Added Mala Sekhri, co-founder of Musiconcepts: “The richness of the content that we have for Raymond presents MTV India Music Summit is evident from our pick of topics, genres and artists. Each session has been carefully curated to highlight a particular aspect of Indian music. I’m sure the audiences will appreciate our effort as they get to witness the likes of Shujaat Khan, Usha Uthup, Kailash Kher, Dr. L Subramaniam, Shankar Mahadevan, Bhimsen Joshi, Suresh Wadkar… and many more stalwarts of Indian music, performing life and engaging in lively discussion and debate about music.” A spokesperson for the organisers clarified that in the case of Bhimsen Joshi, who passed away in 2011, it will be a tribute.

     

    Said Gautam Hari Singhania, CMD, Raymond Group: “Our long-term partnership with India Music Summit strategically binds in our vision of nurturing, promoting and curating different forms of national art and craft in diverse fields like khadi, sports, music and cinema.”

     

     

  • The MTV India Music Summit will be held from October 27 to 29, 2017in Jaipur

    Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit

     

     

    MTV and Musiconcepts have come together to launch a gathering of over 50 artists celebrating non-Bollywood music in the form of MTV India Music Summit. The Summit, which will be attended by artists from various backgrounds and belonging to different genres of music, will be held from October 27 to 29, 2017, in Jaipur’s Fairmont hotel.

     

    Speaking about the MTV India Music Summit, the Founding Partners of Musiconcepts said, “The richness of the content that we have for the MTV India Music Summit is evident from our pick of topics, genres and artists. From Seduction by the queen of classical Kaushiki Chakraborty to the energetic Brilliance of Ustaad Shujaat Khan’s sitar to the soulful renditions by Ustaad Rashid Khan – it has been interesting to see what combinations can come together in this spectacular space.”

     

    Shedding light on the association with the summit, Raj Nayak, COO, Viacom18 said: “MTV initiated India into the experience of music on television, making it a socially and commercially successful phenomenon. Today the brand is synonymous with being reflective of the country’s youth – their preferences, beliefs, opinions, desires et al, especially where music is concerned. This presents us with the unique opportunity to partner with initiatives such as the India Music Summit which aims to bring artists from diverse musical backgrounds together to celebrate the rich variety of sounds available to us today including some which we may have forgotten, and some which we haven’t yet discovered. It’s an extremely noble and exciting event and we’re sure those attending the MTV India Music Summit will have a musically enriching experience.”

     

    Added Ferzad Palia – Head, Youth, Music and English Entertainment, Viacom18: “MTV is the universe of the young and music being one of the cornerstones of youth culture in India, has always been a key element in the brand’s development over the years. Thus, it is but a natural fit for a brand like MTV to be associated with a summit that is all about celebrating music in all its forms. The MTV India Music Summit is going to be an educational, enlightening and enriching experience for all those who attend and I would urge anyone who is even remotely interested in music to be a part of it.”

     

     

  • The 'Advertising and The 5 Senses' series highlights the importance of using all our five senses in advertising

    IAA hosts Advertising & The 5 Senses

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and The 5 Senses series, presented by MTV India.

     

    The ‘Advertising and The 5 Senses’ series highlights the importance of using all our five senses in advertising, as opposed to only visual (sight “print advertising”) or audio (sound “Radio”). The series presents sessions by industry experts with a background in each of the five senses – taste, sound, sight, smell and touch so the audience could learn about the nuances of these senses as they relate to communication and together add immense value. This initiative is led by Janak Sarda, Management Committee Member of IAA.

     

    As part of session on ‘Sound’, Raja demonstrated the power of sound in advertising. Creator of the concept of ‘Mogo’ or musical logo, Raja shared examples of how sound has the ability to evoke images, emotions and even trigger memories and therefore stressed on the need to create a sonic identity which reflects the emotion of the brand.

     

  • In his most recent outing, he was Creative Head of MTV India

    Keegan Pinto joins FCB as NCD-Branded Content and Creative Head-West

    By A Correspondent

     

    FCB Ulka has announced the appointment of Keegan Pinto as Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

     

    In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai.

     

    With over 15 years of experience in the industry, Pinto been a part of Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. In his most recent outing, he was Creative Head of MTV India. His work has won him accolades at both national and international circuits such as D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India, Asia and World.

     

    Commenting on the appointment, Rohit Ohri, Group Chairman and CEO of FCB India, “We’ve taken our time to find the right creative leader for FCB Ulka (West). Keegan fits the bill perfectly. The diversity of his experience and the depth of his talent will be key in driving the creative transformation agenda at FCB Ulka. Further, his experience with branded content will help us quickly scale up our content division. I’m truly delighted to have Keegan as part of our leadership team at FCB Ulka.”

     

    “I am delighted to have Keegan Pinto on board. Content creation today is an integral part of all brand communication. Keegan has a unique blend of advertising and channel experience which is extremely relevant in today’s world. I am looking forward to working with Keegan in creating some truly memorable work for our clients” added Nitin Karkare, Chief Executive Officer (CEO), FCB Ulka.

     

    Commenting on the appointment, Swati Bhattacharya, Chief Creative Officer, FCB Ulka said, “Keegan’s thorough understanding of the communication business is phenomenal. The work he has created for his clients across brands is a testimony of the same! His creative acumen, ability to create magic for brands coupled with his leadership skills will surely take FCB Ulka to greater heights and we are thrilled to have him on board!”

     

    “It is an honour to have been selected to drive change at FCB and be in the leadership team of one of the world’s first agencies and one of the country’s most solid. The big change story that FCB wishes to write is the most enticing challenge that tipped things over for me and I look forward to that. I personally love a change story, be it a brand or an agency and I can safely say that my journey has largely been driven by such opportunities. The timing is right with a new wave of change starting with a completely new management team almost. But what I hold of utmost importance is the fortune of getting to work with a bunch of good folks” commented Pinto.

     

    Pinto has led some popular awardwinning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, Stay Raw for MTV India, ‘Power of 49′ for Tata Tea, ‘Heat mein Dheet Hain’ for Onida ACs, ‘Inside waala Snaan’ for Tetley Green Tea, ’For Indian Values’ for Videocon d2h, the recent Beef Ban campaign for MTV and has been instrumental in the recently launched only-music channel from MTV, MTV Beats. Pinto is a music composer/lyricist and awaits a few movie releases in 2017.

     

  • The entire consumption process has become an opportunity to enhance profile and status of millennials – from research to post-purchase, states Titan's Paradox Panel

    Titan study pegs consumption as top priority for India’s millennials

    By a correspondent

     

    New research published by Titan Company’s Paradox Panel, a think-tank convened to research, debate and develop insights into India’s 21-35 year-olds states that the status associated with communicating and sharing each stage of the purchase process is potentially more important to India’s millennial consumers than what they actually purchase.

     

    According to the report, with 89 per cent of Indian millennials researching online before making a purchase, and 74 per cent believing that they influence the buying decisions of others, the entire consumption process has become an opportunity to enhance profile and status – from research to post-purchase.

     

    While India’s millennials are extremely individualistic in their shopping habits, the report suggests that 43 per cent Indian millennials shop alone and a third of them cite ‘personal satisfaction’ as the single most important factor behind their decision-making – the need for endorsement, validation and communication of each stage of the purchase process remains ever-present. Further, 9 out of 10 Indian millennials actually believe it’s their responsibility to share feedback with companies after a good or bad brand experience; sharing is not merely desirable for millennials, it has become a fundamental aspect of consumer behaviour.

     

    The concept of Collective Individualism highlights this demographic group’s obsession with self-expression, individual choice and personal opinion, while at the same time exhibiting an unprecedented desire to share and belong to some form of community, both in the professional and personal context.  According to the Paradox Panel’s Second Quarterly Report – India’s Millennial Paradox and what it means for the way they consume – this contradiction is palpable at each stage of the purchase process.

     

    Another consumer trend revealed in the report is millennials’ obsession with the search for wisdom; not knowledge in the traditional sense, but rather information which is compelling yet difficult to find – the more compelling the information and complex the search the greater the resulting prestige.

     

    According to S Ravi Kant, CEO, Eyewear Division & Executive Vice President Corporate Communications, the purchase process perfectly reflects the Collective Individual paradox at the heart of India’s millennials. “India’s millennials see value not just beyond the product but in all stages of the ‘highly involved’ purchase cycle; from the research and selection to the acquisition and the final experience. The ability to share and validate each step of the process is absolutely critical. The contradiction being that, while today’s millennial consumers demand an experience which is genuinely personalised and unique, they also crave endorsement and approval at each stage of the process.”

     

    To mark Titan company’s 25th anniversary, the Paradox Panel comprising Aditya Swamy – Executive Vice President, MTV India, Dr. Bino Paul – Professor and Chairperson, Tata Institute of Social Sciences, Kaustav Sengupta – Associate Professor at National Institute of Fashion Technology, Sam Ahmed, Film Director and Arun Nair, Your Design and Punchline will be exploring the implications of the Millennial Paradox on India’s youth in terms of their consumer behaviour, family and relationships, professional lives and careers, and leisure.

     

  • IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region

    Viacom 18’s IndiaCast takes MTV India to Mid East, N Africa

    By A Correspondent

     

    IndiaCast, TV18 and Viacom18’s venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region. MTV India, featuring music & reality content from India in Hindi language, will complement Viacom International Media Networks’ (VIMN) existing MTV channel, which services the Middle East and North Africa region with Arabic and international music and entertainment content.

     

    MTV India is IndiaCast’s second channel in the region after its flagship channel Colors which launched in September 2010. The IndiaCast team in Dubai, which currently distributes and handles advertising sales for Colors, will be managing the distribution & sales for MTV India as well. This launch expands the offering for advertisers in the region, allowing them to reach both family and youth audiences. With this launch, MTV India’s international distribution footprint will now span 31 countries, while Colors is available in close to 50 countries.

     

    Speaking about the launch, Gaurav Gandhi, COO – IndiaCast, said, “Indians are passionate about their music, and Hindi music in particular has a huge following both in India and overseas. The launch of MTV India in the Middle East & North Africa region will give an opportunity for these audiences to connect with Indian music and reality programming that they love most. MTV India is our second brand in the region and we intend to grow our presence here with more offerings from our extensive news and regional channel portfolio in the near future.”

     

    Adding to this, Aditya Swamy, Business Head – MTV India, said, “MTV India has constantly engaged and entertained young India and now the opportunity to do so with young people in the other countries is very exciting. While we will leverage our cult franchises such as Roadies, Unplugged and Rush in these markets, we will also look at some region-specific initiatives which will resonate with the local audience.”

     

    MTV India will be available on Pehla branded packs across DTH, Cable, IPTV and SMATV across Bahrain, Cyprus, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen, Egypt, Libya, Morocco, Algeria, Tunisia, Sudan and Mauritiana. MTV India will also be launching on other platforms shortly.