MxMIndia

Tag: MTunes HD

  • Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer.

    Helios Media expands, elevates Bala Iyengar as COO

    By A Correspondent

     

    Bala Iyengar

    Helios Media, the speciality services company for the broadcast sector recently completed two years in operations, already carving a niche within the industry as a revenue maximization catalyst. With MTunes HD, Channel X, FoodFood, Fashion TV as the properties it services, Helios is now transitioning to the next level. Business Director Bala Iyengar has been elevated as Chief Operating Officer.

     

    “As we move forward, our focus will be on getting into deeper partnerships with relevant platform creators to enhance the solutions we offer our clients. A TV channel is not just for TVCs anymore, and we will work with them in the overall revenue management space, going beyond traditional commercial inventory. In addition to inventory sales, we have enhanced our teams to include talent in the areas of content syndication, custom events, celebrity management and strategic digital initiatives, said Divya Radhakrishnan, Founder & Managing Director of Helios Media.

     

    Divya Radhakrishnan

    “To take this scale of operations forward, it’s only natural that Bala steps up to take charge of our complete offering and provide seamless service to our clients,” Ms Radhakrishnan added.

     

    Commenting further on his elevated role and plans ahead, Mr Iyengar said: “We will shape ourselves to be the go-to destination for advertisers seeking innovative ways to connect with audiences, and for channels seeking breakthrough strategies to boost revenue.”

     

  • MTunesHD, India's first Bollywood music channel in HD, takes its 'Feel the music!' proposition another step closer to its viewers with their latest innovation titled On The Streets (OTS)

    MTunesHD takes music ‘On The Streets’

    By A Correspondent

     

    MTunesHD, India’s first Bollywood music channel in HD, takes its ‘Feel the music!’ proposition another step closer to its viewers with their latest innovation titled On The Streets (OTS).

     

    Launched in October with the YouTube sensation Gangnam Style, MTunesHD has since taken some of the most popular songs to its viewers to make them experience the channel USP first-hand. Aga Bai from Aiyyaa, Dil Garden Garden from Kya Superkool Hai Hum, Po Po Po from Son of Sardaar and most recently Sooraj Ki Bahon Mein from Zindagi Na Milegi Dobara are some of the other tracks that have made the people on the streets, feel the music! The videos are available online; e.g. http://www.youtube.com/watch?v=sIh9vIo1IV8&feature=plcp.

     

    Commenting on the concept, Sunil Sahjwani, Group Creative Director, Pioneer Channel Factory said, “OTS is the best way to capture the pulse of the viewers. Through the dance, style, humor and spontaneity, we capture emotions across TGs, reaching out to viewers and making them express how they feel the music. We’re looking to travel the length and breadth of the country with OTS.”

     

    Adding to the above, Saravanan. P., CEO, Pioneer Channel Factory said, “Keeping to our tag of pioneering music innovation, OTS is an initiative to involve viewers with the channel and make our music properties more interactive. While we play music on-air, we also take them on the streets to add to the ‘Feel the music!’ experience. More such interactive initiatives are being lined up in the times ahead. I take this opportunity to thank all music companies who have been enthusiastically supporting all our music innovations.”

     

    While the concept was entirely conceived by the channel, the success of the initiative also depended on the cooperation of the music labels like TSeries & Universal who supported the activation whole heartedly.

     

    Devraj Sanyal, MD, Universal Music India commented, “Our association with MTunes ‘On The Streets’ (OTS) started with a bang. We brought in the global blockbuster ‘Gangnam Style’ for the first time on Indian Television screens through MTunes. Followed it up with a direct contact with the audience through OTS. The way the audience swayed, reacted & rode horses was maddening and reflects the power of the property OTS. Apart from our association with OTS, we will also be bringing in famous International & Indian music albums other than Bollywood to partner with the MTunes property which is aptly titled AlterNative.”

     

    Vinod Bhanushali, President – Marketing, Media & Publishing at T-Series added, “We are proud and happy to be associated with all the music innovations of MTunes. Their Latest innovation ‘On The Streets’ not only reaches our songs directly to the audience but also involves them, gets their instant reactions and adds value in popularizing our songs. We welcome such music innovations and would love to partner with MTunes on many more such innovations in future.”

     

  • MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms

    MTunes HD launches ‘MTunes Trending20’

    By A Correspondent

     

    MTunes HD – the HD Bollywood music channel has announced the launch of a countdown show called ‘MTunes Trending20’, presented by Bharti Airtel. This is in keeping with the channel’s premise of delivering “music like never seen before”.

     

    Historically, countdown charts have been based on record sales. However, given the fact that music consumption is spread across multiple platforms these days, MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms. The final chart will be compiled by leading media research firm Ormax Media.

     

    The five platforms will be Radio popularity compiled by Radio City, Digital downloads provided by Hungama, YouTube views & Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD. A normalized measurement formula based on TV Ratings Data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart.

     

    Presented by Bharti Airtel, the weekly show – scheduled to launch from August 04 every Saturday – will play the top 20 songs of the week. Through the week the top songs on MTunes Trending20 will also be highlighted on the daily play list.

     

    Speaking on the occasion, Saravanan P, CEO of MTunes HD said: “MTunes Trending20 is a reaffirmation of our promise to deliver ‘Music Like Never Seen Before’ and strengthens a long line-up of path-breaking formats like Kal Ka Superhits, Handmade and MBox already on the channel. We have pioneered the industry by launching the World’s first HD Bollywood Music Channel and are committed to consistently drive growth for our stakeholders. This show will deliver the gold standard of Bollywood music rankings to the industry and is among several initiatives in the pipeline that will make the MTunes HD viewers feel the music!” The channel is reportedly pricing the property at a premium and is confident of changing the game for the genre with its unique concept and distinct proposition.

     

    Shailesh Kapoor, CEO-Ormax Media added: “Today, music is consumed across media – television, radio, internet, mobile phones and other digital devices. MTunes Trending20 is a unique property that captures the combined effect of all these media.”