MxMIndia

Tag: MTS

  • Prior to Micromax, he was Associate Director- Brand at MTS

    Gaurav Kackar appointed Head of Brand Marketing at Micromax

    By A Correspondent

     

    Gaurav Kackar

    Gaurav Kackar has been recently appointed as the Head of Brand Marketing for Micromax Informatics. At Micromax, he is responsible for pan India Brand Development, Management and Marketing Communications for the company’s online and offline platforms.

     

    Prior to Micromax, he was Associate Director- Brand at MTS (Sistema Shyam Teleservices Ltd) and had served as the key resource to accentuate the successful journey of the brand creating various award winning campaigns, brand assets and consumer engagement platforms in the last six years. Before that he spent four years with Idea Cellular where apart from ATL, BTL he was involved with big tickets properties like IIFA, IPL, Idea Rocks India and Idea Jalsa. He’s spent over 14 years working on different brands and various facets of brand management.

     

    Having worked in different industries starting from Airlines to financial sector to telecom his unique ability to blend creative vision with popular culture and inclusive teamwork have resulted in some of the most disruptive and category defining consumer facing work.

     

  • Anupam has eight years of digital marketing experience and has had a front row seat to the evolution of the medium in India

    Anupam Dixit takes on Industry Manager role at Twitter

    By A Correspondent

     

    Twitter India has announced the appointment of Anupam Dixit as Twitter’s first Industry Manager in India. As Twitter’s first Industry Manager in India, Anupam is responsible for providing support for Indian advertising campaigns leveraging the company’s platform for live, public conversations, while working with industry-leading marketers to increase engagement with their customers on Twitter.

     

    Anupam has eight years of digital marketing experience and has had a front row seat to the evolution of the medium in India. In his last role, he was Head, Digital Marketing & eCommerce at MTS, India’s leading CDMA telecom operator, where he worked on the MTS Internet Baby campaign - which is one of the most-viewed brand commercial on YouTube among other award winning digital innovations.

     

    Prior to MTS, he launched Blyk - a youth mobile messaging media platform - in India; besides starting his first digital venture EveryMedia – now India’s largest digital movie marketing company.

     

  • MTS builds on the data speed factor with 3G PLUS and gets a baby to render the message

    MTS: Making 3G access a child’s play

    By a correspondent

     

    Internet and broadband solutions company MTS has launched a quirky campaign that delves on the benefits of its latest offering – MTS 3GPLUSâ„¢ Network.

     

    Conceptualised by Creativeland Asia, the campaign features a new born baby who is familiar with technology and is seen exploiting the internet straight from birth. The TVC opens in a labour room, where a woman is being coaxed by the doctor to ‘push’, as the father and the nurses watch anxiously. Suddenly, the baby’s hand pops out from under the cover and gestures everybody to stop.

     

    The baby crawls from under the sheet and sits on the mother’s chest. From here on the baby does a series of activities that leaves people in the room shocked. He searches for ‘how to cut the umbilical cord’ and then cuts it, takes a selfie with the nurse on a mobile phone and posts it to Instagram, creates accounts on multiple social networking sites and broadcasts himself, makes a video and even uses the GPS system to navigate out of the hospital.

     

    Amitesh Rao, Director – Brand & Media, MTS India, said, “We needed a campaign to reinforce our strongest differentiator – the fact that we have designed and optimized the MTS 3GPlus network specifically for data. At the same time we needed to be true to the MTS brand that talks to today’s 24×7, always-on, data hungry consumer for whom the internet is the biggest opportunity platform there is. The challenge of course was to do all of this in an engaging and entertaining manner, which is what the story of a new-born baby going online to announce himself to the world does perfectly.”

     

    Sajan Raj Kurup

    Speaking about the TVC, Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia, said, “The script for the film began with the simple insight that today’s kids seem so comfortable with technology, devices and the internet even as babies. When I see them (including my own daughter) handle tablets, mobiles and laptops, I have always joked that they look like they were born with it. We just pushed that thought a little further. It took six months of painful labor. And the baby is finally out there. ”

     

    The TVC has been produced by Smuggler films and directed by Guy Shelmerdine.

     

  • Creativeland Asia continues its expansion in New Delhi with second brand-partnership win

    MTS connects entire brand mandate to Creativeland

    By A Correspondent

     

    Sistema Shyam TeleServices Limited (SSTL), that provides telecom services under the MTS brand, has announced the appointment of Creativeland Asia as its Agency on Retainer (AOR) for the entire business. The mandate covers mainline, BTL, circles and digital media for the India market.

     

    This win makes MTS the second brand-partner for Creativeland in the capital city within months of starting the process of setting up operations. The decision to partner together was taken after an intense multi-agency pitch process held earlier this year. Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle.

     

    Commenting on the partnership, Leonid Musatov, Chief Marketing & Sales Officer, MTS India, informed, “MTS is in the process of charting a fresh creative thought to complement the extensive growth plans underway. Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth. And, Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands.”

     

    Added Amitesh Rao, MTS’s Director, Brand & Media, “I believe that both MTS and Creativeland are brands that are poised for exponential growth in the near future. This was reflected in the energy, enthusiasm and the Creativeland distinctiveness during the pitch process, which in turn, made them a unanimous choice internally.”

     

    On the partnership, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, “I am delighted to have MTS on board. We have been waiting to reel the Creativeland touch in the telecom sector for some time now. In MTS, we discovered a like-minded brand that is hungry for Creativity and roaring to make a mark in one of the most dynamic categories in the country.”

     

  • Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis

    MTS launches mAD to break mobile ad clutter

    By A Correspondent

     

    Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers, has launched a service pioneered by MTS, aptly called “MTS mAd”. The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis.

     

    MTS Smartphone customers using mAd will be able to make free local calls by just watching a video ad. The launch of this service makes MTS the first telecom operator to offer this unique service on a pan India basis.

     

    MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The Company is working to expand the scope of this service by also launching it on Blackberry and BREW enabled entry level MTS handsets.

     

    According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “Innovation is one of the core values of MTS India. The launch of mAd service is a testament of our deep rooted commitment to the same value. MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity”.

     

    A slew of leading brands including Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo etc have associated for MTS mAd service to engage with customers.

     

    MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads. The user will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as 4 MTS mAd calls in a day.