MxMIndia

Tag: MSN

  • Through the deal which launches this month, marketers will gain additional access to 20 percent more native inventory

    Verizon Media & Microsoft expand partnership in India

    By A Correspondent

     

    Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled access to brand safe video, display and content marketing solutions across Microsoft properties globally including MSN, Outlook and XBox. Marketers can continue to partner directly with the Verizon Media sales team to access these ad opportunities across devices.

     

    Said Guru Gowrappan, CEO of Verizon Media: “We help advertisers easily solve their business challenges with our unified ad platforms, and we’re continuing to build on this strong foundation by introducing even more high quality, global inventory through this deal. Partnering with Microsoft enables us to bring together this premium inventory with our ad tech, quality content and the most diverse, verified data in the industry to connect marketers with their key audiences at scale.”

     

     

  • Rajshri's short form content to be available on the New MSN

    Rajshri Entertainment to partner New MSN in India

    By A Correspondent

     

    Rajshri Entertainment has announced its collaboration with New MSN, Microsoft Corp.’s information and entertainment network. Short form digital entertainment and special interest content, produced and aggregated by Rajshri Entertainment, will be showcased on the New MSN in a comprehensive and powerful way across the web and application experience. The New MSN is comprehensive and broad, bringing content from the most well-respected and influential media sources together in one place.

     

    Rajshri Entertainment is a digital entertainment powerhouse, which produces content across multiple genres and languages. These branded channels range from lifestyle to e-news and from kids to devotional. All content produced is in high definition. The partnership will ensure the content reaches a wider audience, across the globe.

     

    Speaking about the association, Inderpal Singh, General Manager, Content Alliances, Rajshri Entertainment Private Limited, said, “We are excited to partner with MSN for their new entertainment service. We are producing over 150 minutes of original video content on a daily basis including entertainment news, food shows, health and wellness, devotional amongst others. Our videos have generated billions of views on leading digital platforms worldwide. We are confident that the new MSN video service will help us reach a wider audience in India and overseas.”

     

    “Built from the ground up, the new MSN combines comprehensive content from the world’s leading media outlets with powerful tools to help you do more,” said Sanjay Trehan, Executive Producer, MSN India. He added, “We’re excited to continue our relationship with Rajshri Entertainment & continue to inspire people to discover new things about themselves and the world around them.”

     

  • MSN aims to deliver the world’s most popular and comprehensive content on the Web; coming soon to Windows, Android, and iOS devices

    Microsoft unveils first look of new MSN in India

    By A Correspondent

     

    Microsoft has unveiled a first look of the new MSN in India. Designed from the ground up for a mobile, cloud first world, the new MSN combines premium content from the world’s leading media outlets with personal productivity tools that help you do more. Built around the insight that the knowledge and information that enriches your life should be accessible regardless of where you are or what device you are using, the new experience is available on the web and will soon be available across all major device platforms, including Windows, iOS and Android.

     

    “We have re-written MSN from the ground up for a mobile-first, cloud first world. The new MSN brings together the world’s best media sources along with data and services to enable users to do more,” said Sanjay Trehan, Head of MSN India, Microsoft. “The new MSN focuses on the primary digital daily habits in people’s lives, helping them complete tasks on the web and across all of their devices, roaming data and personalized settings to keep users in the know wherever they are.”

     

    MSN is partnering with some of the world’s best and most authoritative sources, including The New York Times in the U.S., Yomiuri Shimbun and Asahi Shimbun in Japan, The Guardian and the Telegraph in the U.K., Le Figaro and Le Monde in France, and Lance and Estadão in Brazil, and many more.

     

    In India, Microsoft has partnered with top local content partners, including Hindustan Times, NDTV, India Today, Indian Express and Network 18.

     

    Spanning multiple sections including sports, news, health & fitness, money, travel and video, the new MSN provides a global perspective from thousands of publishers across the world. Information ranges from the latest stats on over 200 global sports leagues, reviews of over 1.5 million bottles of wine, to over 300,000 gorgeously photographed recipes and more. MSN’s expert editors are able to draw from the over 1,000 sources to hand-curate content for individual markets and cultures.

     

    “With an audience of nearly 425 million people coming to over 57 markets around the world available across the three major device platforms, the new MSN presents an enormous opportunity for publishers” said Adam Anger, General Manager for Asia Pacific, Microsoft Advertising “With over 50% of people accessing content on dedicated apps, this release is in lockstep with where usage is happening.”

     

    The new MSN brings actionable information and the opportunity to act directly at the point where people are actively engaging, from personal productivity tools like shopping lists, flight status and savings calculators, to integrated access to popular sites like Outlook.com, Facebook, Twitter, OneNote, OneDrive and Skype. At the top of the page, there is a personal stripe allowing you one click access to top services so you can stay on top of what’s happening in your life.

     

  • The campaign aims to bring together budding photographers to share their images with Bing and MSN

    HDS unveils #TheBigShot campaign for Bing

    By a correspondent

     

    Hungama Digital Services has created a unique and one-of-its kind photography led social media campaign for Bing, one of the leading search engines by Microsoft.

     

    Bing’s homepage displays images across genres that people like to engage with; keeping this as the driving thought, HDS designed Bing’s #TheBigShot campaign that aims to bring together budding photographers to share their images with Bing and MSN to become part of Bing’s homepage imagery. The six week contest kick-started on 10th March, 2014. Weekly themes will be unveiled by the Jury, thus inviting entries for submission in each of the categories.

     

    “We are very pleased to partner with Hungama Digital Services for this initiative. The Bing search engine is steadily gaining momentum and its visual richness is one of its top features. We are therefore excited about reaching out to top photographers across the country with our joint campaign”, said Vinay Kumar, APAC Head, Bing Partnerships.

     

    A celebrated jury comprising leading photographers of India such as Hari Menon, Rathika Ramaswamy, Venky of Photriya Photography and Dr. Ceaser Sengupta will not only be screening the entries, they will also aid amateur photographers with tips and tutorials to hone their photographic skills. The jury will declare a weekly winner in each of the categories, who will have their image featured on the Bing homepage for a day. Bing will also enlarge the image to poster size and send it across to them. Besides being featured in the downloadable wallpaper pack of the Microsoft website, the winning entries will be featured prominently on Bing and MSN India Facebook pages.

     

    “Images can have a very deep and lasting impact. Bing is a pioneer in this space with the beautiful imagery that goes on every day on the search engine. It makes for a beautiful experience! So we thought, why not involve our fans and ask them to contribute? Through #TheBigShot campaign, we want to nurture budding photographers and provide them with a platform to showcase their work, making it a one of its kind social media campaign”, said Kunal Arora, Head Digital Services, Hungama Digital Services.

     

    Bing’s #TheBigShot campaign is for everyone who is interested in photography including amateur photographers. In order to participate in the contest, fans have to follow Bing India’s official Facebook page and submit their images for various themes suggested by Bing India over a span of six weeks.