MxMIndia

Tag: MSME

  • Campaign created and produced by Lintas C:EX Entertainment

    Ravindra Jadeja bats for Kinara Capital

    By Our Staff

     

    Kinara Capital, a fintech driving MSME financial inclusion, has announced a campaign featuring brand ambassador Ravindra Jadeja. Tagged #JadejaBatsForKinara, the campaign is to empower small business entrepreneurs with the myKinara App. The campaign has been created and produced by Lintas C:EX Entertainment of MullenLowe Lintas Group.

     

    Said Khyati Shah, EVP, Corporate Marketing, Kinara Capital: “The #JadejaBatsForKinara ad campaign is addressing the challenges of the MSMEs by offering myKinara App as a solution and empowering small business entrepreneurs to confidently take the first step towards achieving business growth. Our Brand Ambassador Ravindra Jadeja is a self-made champion whose tenacity to give his all in every cricket match resonates with the determined spirit of the everyday entrepreneur.”

     

    Added Satish Ramanathan, Executive Director, Lintas C:EX: “The task for us was to create short, digital-friendly, impactful content that showcases the importance of the myKinara App in a memorable manner. We wanted to take a definitive positioning for Kinara Capital that is owned for the long term. The ad succinctly captures the struggle of the entrepreneur and the swift solution offered by myKinara. Jadeja also synced well with the message that we were trying to highlight with his sense of humour and apt delivery.”

     

  • The '6S Campaign' has different schemes such as Swabhiman, Samruddhi, Sampark

    PNB launches campaign for customer outreach programme of GOI

    By Our Staff

     

    Shri CH. S. S. Mallikarjuna Rao, MD and CEO of PNB launching the 6S Campaign

    In line with a government’s initiative, Punjab National Bank, has launched a “6S Campaign” encapsulating different schemes such as – Swabhiman, Samruddhi, Sampark and Shikhar, Sankalp and Swagat. The objective is to drive special awareness campaign for development of financial services in the country and to accelerate credit growth, improve penetration of social security schemes and drive digital banking push.

     

    Notes a communique: “Under Shikhar, Sankalp and Swagat schemes, the Bank has devised special rates of interest to drive credit offtake in retail and MSME sector. In addition, focussed products and customer segments have also been identified for targeted outreach in line with the Bank’s broader strategic agenda. Specifically for MSME sector, the Bank has formed specialized teams in select districts for credit delivery. Further, the Bank has deepened concessions for select products in line with “One district one product” policy to ensure access to affordable credit for MSMEs in the country.”

     

  • The campaign aims to target millions of MSMEs, small business owners to cast and make their vote count

    Instamojo unveils its ‘IAMMSME’ campaign this election season

    By A Correspondent

     

    In a bid to encourage MSME players in the country, Instamojo has launched the IAMMSME campaign ahead of upcoming General Elections 2019. The campaign is purposed towards encouraging the MSMEs of the country to exercise their right to vote and contribute towards building a promising future for the sector.

     

    Speaking on the launch of the campaign, Sampad Swain, CEO & Co-founder, Instamojo said: “While we are constantly working towards empowering the MSME businesses by helping them go digital, we came up with the idea of ‘IAMMSME’ campaign for the upcoming elections. Apart from encouraging them to go out and vote, through this campaign, we want MSME players and small business owners to voice out their top priorities from the government for next five years. The next five years will be crucial for the sector as digital disruption will continue to take place and government will have a pivotal role in enabling and empowering them.”