MxMIndia

Tag: MSL India

  • MSL, Publicis Groupe's strategic communications and engagement firm

    MSL India appoints Pallavi Bahuguna as Senior VP and Head North operations

    MSL, Publicis Groupe’s strategic communications and engagement firm, has appointed Pallavi Bahuguna as Senior Vice President and Head of MSL’s North operations.

    Said Amit Misra, CEO, MSL India, South Asia: “We are thrilled to have Pallavi onboard. With her outstanding credentials and multifaceted communication expertise, I am confident of her leadership skills. We understand our clients’ growing need for omni- and multi-channel communication and reputation management services, as well our internal need to consistently nurture the next line of leaders, and this strategic appointment will bridge both needs.”

  • The campaign aims to address negative perceptions around general insurance by educating citizens about benefits that can be derived from it

    General Insurance Council launches ‘Faayde Ki Baat’ ad campaign

    By A Correspondent

     

    India’s statutory body for General Insurance, the General Insurance Council (GI Council), has unveiled ‘Faayde Ki Baat’, a campaign aimed at educating and spreading awareness about non-life insurance. Together with GI Council’s 25 General Insurance, 11 Reinsurance, two Specialised Insurance  and six SAHI (Standalone Health Insurance) companies in India, the campaign aims to address negative perceptions around general insurance by educating citizens about benefits that can be derived from it.

     

    The campaign idea has been created and conceptualised by Leo Burnett. Digital agency Digitas would be executing and managing the website, social media, content marketing, influencer engagement and innovative platforms in various languages. MSL India has been roped in to build rich content for the campaign including the media outreach and strategy in multiple cities while Mindshare would assist with media buying for the campaign.

     

    Sharing his views on the campaign, MN Sarma, Secretary General, General Insurance Council said: “Consumers in India are either under insured or uninsured. The overall penetration of general insurance is extremely low. With Faayde Ki Baat, we are hoping to connect with the audience and promote General Insurance as a personal risk management tool.”

     

    Added Rajdeepak Das, MD, India & CCO, Leo Burnett South Asia: “Indian consumers often disregard the very many benefits of General Insurance. We were persistent on making this relatable to our audience, while simultaneously educating consumers about some unknown facts with regard to General Insurance, eradicating old beliefs of the hassle and stress that comes with General Insurance. Through various platforms, we wanted to accentuate things like ‘General Insurance kisi din nahi har roz kaam ayega’ assuring consumers that General Insurance is not as complicated as people think it is”

     

     

  • The multimedia campaign earmarks the launch of Volkswagen’s special Cup Edition carlines

    Volkswagen supports Team India with its latest campaign, #GermanyCheersForIndia

    By A Correspondent

     

    Volkswagen India has launched a special Cup Edition for its carlines – Polo, Ameo and Vento.

     

    Conceptualised and executed by the DDB Mudra Group, supported by PHD India and MSL India, the multimedia campaign, notes a communique, has brought Germany and India together over the sport of cricket by bringing in German support for Team India.

     

    Speaking about the campaign, Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars said: “World over, Volkswagen has a great commitment towards sports. It plays an integral part of our business as it unites performance, passion, inspiration, excitement and lastly emotion. As a German brand, it is great to witness the support that this campaign has received from Germany so far, with more and more people joining in the cheer. With Thomas Muller catalysing the #GermanyCheersForIndia movement, we aim to celebrate and bring together sportsman spirit all over.”

     

    Added Rahul Mathew, National Creative Director, DDB Mudra Group: “At a time when every brand would be doing their bit to support the Indian team, we needed to do something that would not only stand out but also had a strong Volkswagen connect. And what better way to do that than to use its German origins.  #GermanyCheersForIndia does the unthinkable – Thomas Mueller in a blue jersey pledging his support for India. The campaign has garnered unprecedented conversation for the brand. And has gotten cricket stars and fans applauding both Mueller and Volkswagen, for this gesture.”

     

  • Based in Bengaluru, Ashwin Dravid to drive stronger digital growth in the region

    MSL appoints Ashwin Dravid as Digital Lead for South India

    By A Correspondent

     

    Ashwin Dravid

    MSL has announced the appointment of Ashwin Dravid as Digital Lead, South of MSL India. He will report to Tushar Bajaj, National Digital Lead of MSL India. Dravid will lead the operations and business development in the South region and will work closely with teams to drive greater integration across the firm, to transform relationships with existing clients and win new ones.

     

    Amit Misra

    Said Amit Misra, CEO, MSL India: “We continue to fuel our digital and integrated growth by bringing in the best specialists to understand and cater to our client requirements. With Ashwin’s experience, we are confident of further strengthening our digital offerings in the South market. I am delighted to welcome Ashwin to the MSL India team and look forward delivering impactful integrated campaigns for our clients in South India.”

     

     

  • The new commercial will be promoted on various digital spaces to give multi-media launch impact in the across the country

    Svarochi’s ad campaign showcases attributes of its LED lights

    By A Correspondent

     

    Svarochi has launched its first ad campaign titled ‘Smart Lights Smart Life’ to showcase its new lighting portfolio. Conceptualised by MSL India, the new ad campaign highlights the features and benefits of the smart LED product range through an engaging narrative capturing everyday family moments in an interesting light.

     

    Commenting on the new ad film, Rajeev Chopra Co-Founder & CEO, Svarochi, said: “We at Svarochi understand that every family is unique with their own likes, dislikes, goals, passions, and dreams. Through our new ad campaign, we want to convey that our app-operated smart lights with their 16 million colour choices and warm to cool lights, pre-set effects, and various other features, fit everybody’s unique choices and personalities and can help transform homes into beautiful spaces.”

     

    Added Ankita Chawla, Associate Creative Director at MSL India: “The challenge was to introduce a new product, even a new segment in the lighting category, while keeping the TVC fresh, fun and creative. We wanted to highlight the many use cases of Svarochi Smart lights, without making it seem too much like a case study. So we told the story from the point of view of a family and how their life is constantly enriched and the moments made more exciting, with these easy to operate smart lights.”

     

     

  • Her appointment signifies the firm’s ambition to strengthen its Citizenship practice and its continued focus on developing talent to better serve clients

    MSL India appoints Rachna Sharma as Director Citizenship and Chief Mentoring Officer

    By A Correspondent

     

    Rachna Sharma

    MSL India has announced the appointment of Rachna Sharma to two newly created roles Director Citizenship and Chief Mentoring Officer. Reporting to Amit Misra, CEO of MSL India, Sharma will head the Citizenship practice in India, which includes leading and developing mandates in the sector of social purpose, sustainability and community development. In addition, as Chief Mentoring Officer, she is tasked with contributing to career planning and growth initiatives.

     

    Said Misra: “We are thrilled that Rachna chose team MSL to join. With her superb credentials, leadership skills and keen sense of culture and values, she will be a great addition to our executive leadership team. We understand our clients’ growing need for c-suite counsel on Citizenship and Sustainability, as well our internal need to consistently nurture the next line of leaders, this strategic appointment will bridge both needs.”

     

    Commenting on her appointment, Sharma said: “MSL has built a market leading reputation as a great place to work and create exceptional work and it will be my privilege to join the team as a catalyst of our collective growth to take the firm to newer heights. I am looking forward to collaborate with my colleagues to build the next level of social purpose expertise and bring strategic and impactful communications skills to organizations focused on meeting challenging development goals.”

     

     

  • MSL India comes on-board post a multi-consultancy pitch

    20:20 MSL wins communications mandate for Adobe India

     

     

    MSL has won the communications mandate for Adobe India. The mandate includes end-to-end communications including public relations, digital, social and analyst relations, starting the April 12018. MSL India comes on-board post a multi-consultancy pitch.

     

    Said Amit Misra, CEO, MSL India: “We take pride in being the communications partner for Adobe, a company known for its cutting-edge technology and work culture. With a clear understanding of Adobe’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Adobe’s growth in India.”

     

    Added Viju George, Managing Director, 20:20 MSL: “We are very proud to be associated with Adobe. A company that has a legacy built on creativity of its people and we feel that is where MSL aligns with them. Together, we believe we will be able to create an important success story.”

     

     

  • MSL will be responsible for offline/online reputation management, product and brand communications strategy and activation programs amongst others

    MSL wins mandate for Zydus Wellness-Sugar Free

    By A Correspondent

     

    Zydus Wellness has engaged MSL for its corporate and brand communications mandate for Sugar Free.

     

    Said Schubert Fernandes, Executive Director, MSL India: “We are delighted to partner with Zydus Wellness for Sugar Free, a household name for wellness. We look forward to delivering creative thinking that results in ground-breaking work. In the evolving landscape of multichannel communication platforms and changing lifestyles, we are honoured to support Zydus Wellness in their effort to make India a healthier country.”

     

    Added Tarun Arora, Chief Operating Officer & Director, Zydus Wellness: “Zydus Wellness recognises the rapid change in the lives of today’s generation and provides solutions that align with the values of nourishment, nurturing and energizing consumer lives. We are on a threshold of substantial growth based on innovations and portfolio expansion in India and across international markets. We are confident of the expertise our new communications partner, MSL, to support our organisational goals.”

     

    MSL will be responsible for offline/online reputation management, product and brand communications strategy and activation programs amongst others.

     

     

  • MSL India, which has also held the mandate for Uber in the past, has taken charge of the Ola account from November 1

    MSL bags communications mandate for Ola

    By A Correspondent

     

    Communications firm MSL has bagged Ola’s communications mandate. Ola has engaged MSL for its end-to-end communications mandate starting November 1 2017. MSL India comes on-board post a multi-consultancy pitch that lasted over two months. Earlier, MSL has also held the communications mandate for Uber.

     

    Said Amit Misra, CEO, MSL India: “We take immense pride in being the communications partner for Ola, India’s very own technology company that’s transforming the concept of mobility with hyperlocal innovations. With a clear understanding of Ola’s narrative and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Ola in its mission of building mobility for a billion Indians.”

     

    Added Anand Subramanian, Senior Director, Marketing Communications, Ola: “The Ola brand is naturally aligned to India’s development by deeply impacting lives of millions of customers across the length and breadth of the country as well as livelihoods of hundreds of thousands of driver partners. These are exciting times for Ola and we are confident that our new communication partners, MSL will help us get our mission of building mobility for a billion Indians to resonate with every stakeholder. We look forward to an exciting journey together.”

     

     

  • The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

    MSL India announces leadership team for video, social & content verticals

    By A Correspondent

     

    MSL India has further enhanced its integrated communications offering by hiring specialised talent to serve its dynamic content needs of clients. The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise to tell their stories even more effectively and impactfully break through the ever-increasing content clutter.

     

    Said Amit Misra, CEO, MSL India: “We are very cognizant of the fact that our industry continues to evolve rapidly with new media formats and platforms which are leading to new engagement paradigms. Navigating through the audience-platform complexity with the right tools and talent is extremely critical to our promise to deliver integrated solutions.We are confident that their specialized skill-sets and experience, will enable us to raise the sophistication of our market leading services to the next-level,” added Amit Misra.

     

    The team includes Ashish Mehrotra who has joined as Chief Video Officer from Culture Machine. Also hired is Ankita Chawla who has been appointed Chief of Social Voice who has worked with NDTV, Webchutney and Wunderman International in the past. Meanwhile, Urvashi Pant has been appointed as Chief Content Officer whose last stint was as deputy editor of Femina.

     

  • Agency heads/clients acknowledge MSL role in winning Gold, Silver and two Bronze Lions at Cannes Lions 2017

    MSL demonstrates Publicis’ ‘Power of One’ with four Cannes Lions for group agencies

    By A Correspondent

     

    The honours may have been bagged by other Publicis Groupe agencies, but each of the four winning campaigns saw strategic inputs by MSL India, the group’s strategic communications and engagement firm.The winning campaigns of #GiveHer5-The Ammada Trust, HPCL Roads That Honk and Vicks #Touchofcare, involved crucial strategic communication approach to drive conversations and impact, notes a communique.

     

    Said Amit Misra, CEO, MSL India: “The wins are a true reflection of the power of strategic PR counsel in creating the right conversations that lead to measurable impact. As we continue to work with greater collaboration under PublicisGroupe’s ‘Power of One’, our mission is to consistently raise the quality of our work and partner our clients to deliver integrated solutions. All in line with our promise to be a communication partner that provides strategic counsel and creative thinking.”

     

    For instance, with the Gold Glass Lion for #GiveHer5, The Ammada Trust bagged by Law & Kenneth Saatchi & Saatchi, Praveen Kenneth, Chairman, Co-owner and MD at L&K Saatchi & Saatchi acknowledges the MSL role: “I am a firm believer that passion and hard work always deliver great results. Born from a self-interest to support betterment of girl child in India, the mission and goals of #GiveHer5 have surpassed all our expectations. In a campaign of such nature, while it was definitely imperative for us to drive mass reach to crowdsource support, the more important and tougher task was bringing to light the issue and creating awareness with action; a task more than well managed by MSL. Their strategic communication counsel and approach, makes them an equal partner in this win.”

     

    Said Saurabh Varma, CEO, Publicis Communications India and CEO, Leo Burnett South Asia The Roads that Honk work created for HPCL which bagged a Silver Innovation Lion and a Bronze in Design (Promotional Item Design) for Leo Burnett India: “A great example of how collaboration and the right strategic communication mix can create a big impact. MSL’s role was instrumental in the win, since it was imperative for the campaign to create the right conversations around the idea and its innovation and earn credibility. MSL delivered and deserves as much credit for the win as Leo Burnett.”

     

    The Vicks #TouchofCare which bagged a Bronze in Entertainment Lion was created by Publicis Singapore. Endorsing MSL’s contribution, Nitin Darbari, Chairman and CEO P&G Teva JV China, Marketing Director Asia, Middle East and Africa said, “Vicks #TouchofCare work by MSL is a great example of how power of an idea coupled with strong agency can delivery wonders even at low budgets. The MSL team tapped creatively into the full network of celebrities and influencers with virtually no budget and based on the strength of the idea delivered outstanding value in amplifying the story of Vicks Touchofcare. Added Ritu Mittal, Country Brand Marketing Manager, Procter & Gamble: “The MSL team was exemplary in working the end-to-end PR plan and execution on the #TouchOfCare campaign. The team managed everything within a very limited budget and demonstrated superb agility. The campaign received an overwhelming response across global and national publications as a result of the relentless efforts made by this team.”

     

  • MSLGroup's MSL India has been appointed by the Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Jewellers for integrated communications briefs

    MSL announces six new wins

    By A Correspondent

     

    MSL India, part of MSLGroup India, Publicis Groupe’s flagship strategic communications and engagement company and the largest public relations and social media network in India, today announced the win of six new clients; Singapore Tourism Board (STB), Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers. This large number of client wins reinforces MSLGroup’s position as India’s leading communications agency.

     

    MSL India will provide creative, strategic programmes, unbound by channel to drive brand building, corporate reputation management, corporate responsibility and crisis and issues management.

     

    Jaideep Shergill

    Jaideep Shergill, CEO, MSLGroup India, said, “Today, it’s not enough to offer capabilities within one channel. MSLGroup India is perfectly positioned to partner with our clients for integrated communications offerings, where our strategy and creative are communicated through traditional PR, social media, digital solutions, creative, content, marketing and experiential.”

     

    MSL India fought a multi-agency pitch to win an integrated communications brief for Singapore Tourism Board (STB). The mandate will draw on MSL India’s strength in delivering engagement campaigns across traditional PR and social media. The agency will be providing strategic counsel for digital campaigns and manage social assets in order to drive perceptions of Singapore as an international tourist destination. This assignment reflects STB’s strong relationship with MSLGroup, with the brand now working with the agency in two of Asia’s key growth markets – India and China.

     

    As Lenovo, the world leader in personal computers, continues its expansion into smart phones, it has tasked MSL India to support their business objective of consolidating its leadership position across all four screens – computer, TV, mobile and film.  MSL India will develop an integrated strategy to communicate the arrival of the PC+ era and the brand’s commitment to technology and innovation. Expanding their technology portfolio, MSL India will also work with V-Guard Industries to develop its core communications strategy to support business expansion plans.

     

    PC Chandra Jewellers, one of the largest and most established jewellery brands in eastern India has entrusted MSL India with an integrated assignment spanning PR, social media and experiential. MSL India will help position and promote PC Chandra Jewellers as a leading lifestyle brand. In addition, MSL India will partner Usha International, a renowned name since 1935 in multi-product consumer durables manufacturing, marketing and distribution. MSL India has been entrusted with corporate reputation management and product-related communications for the company’s diverse portfolio.

     

    MSL India also won Sheth Developers & Realtors, which has extended its real estate presence in India with its retail development Vivacity in Thane – one of the largest malls in India. With deep expertise and experience in the real estate and retail sector, MSL India will provide strategic counsel to the brand, executing holistic communications solutions reaching out to key stakeholders in Mumbai.