MxMIndia

Tag: mSix&Partners India

  • To handle multi-channel media duties

    MSix&Partners to campaign for Hamdard

    By Our Staff

     

    GroupM’s MSix&Partners has won the integrated media and social duties for Hamdard Laboratories, Unani medicines. The agency will be handling all aspects of media including TV, print, radio, digital, out-of-home, and cinema from its Gurugram office.

     

    The mandate will cover the medicine portfolio which includes brands like Safi, Cinkara, Roghan Badam, Shirin, Joshina, and more. Over the course of the years, Hamdard has built a reputation for integrity and high quality in the field of affordable Unani medicines, and it intends to continue this tradition in its partnership with mSix&Partners.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “We found mSix&Partners’ strategic approach quite wholesome. We believe that together, we can achieve our goals.”

     

    Added Subhamay Mukhopadhyay, Managing Partner, MSix&Partners India: “We’re thrilled over our alliance with Hamdard Laboratories (Medicine Division) and our shared goal of boosting business success through our diverse teams at mSix&Partners. This partnership allows us to offer complete brand solutions, enhancing customer experiences. With Hamdard’s rich heritage and commitment to innovation, we aim to elevate their reputation and contribute to a healthier, thriving community.”

     

  • To include TV, Print, Radio, Digital, and OOH

    MSix&Partners wins mandate for Dr. Reddy’s OTC Business

    By Our Staff

     

    MSix&Partners, GroupM’s youngest outcome-based agency, wins the integrated media mandate for Dr. Reddy’s OTC Business. The account will be managed by the agency’s Mumbai office, which will leverage its data and tech-driven approach to drive business growth for the client through targeted and effective media planning and execution.

     

    Commenting on the win, Subhamay Mukhopadhyay, Managing Partner, MSix&Partners India said: “We are thrilled to partner with Dr. Reddy’s and bring our data-driven approach to the table. As a data and tech-driven agency, we understand the importance of driving business growth through bespoke, dedicated, multi-disciplinary teams that closely partner with our clients. Our data-driven approach is what sets us apart, and we’re excited to bring that to the table for Dr. Reddy’s. We look forward to adding value through our expertise in media planning and execution to deliver on the client’s objectives.”

     

    Nigel Saldanha , Head of Marketing OTC, GG India for Dr. Reddy’s, added: “ We are on a very interesting journey in building an OTC business at Dr. Reddy’s GG India, and at this juncture, having the right partners on board is of paramount importance. After rigorous evaluations, we are happy to award the integrated media mandate to mSix&Partners India and look forward to accelerating our ambitions through this partnership.”

     

  • To handle integrated media duties

    MSix bags media mandate for VKC Nuts

    By Our Staff

     

    MSix&Partners, GroupM’s youngest outcome-based agency, bagged the integrated media and social duties for VKC Nuts, exporters and importers of nuts and dried fruits.

     

    Said Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India: “It is a pleasure to have VKC Nuts as a client. The dry fruits industry is seeing an upward trajectory with multiple innovations taking place. Our teams will work on integrated media duties for VKC by driving a combination of our expertise and our specialized outcome-based offerings to further enhance the brand and the experience it provides its customers. VKC nuts is focused on some major brand expansion plans, and we will help the brand grow with our start to end brand solutions.”

     

    Added Gunjan Jain, Managing Director, VKC Nuts Pvt Ltd: “Equipped with the in-house expertise of data, analytics and audience insight, mSix&Partners will further strengthen VKC nuts’ offerings and bolster its position as the category leader.”