MxMIndia

Tag: m/SIX

  • The mandate includes paid search, display, video, OTT and ecommerce duties

    M/Six bags digital media mandate for Parag Milk Foods

    By Our Staff

     

    M/Six, GroupM’s outcome-based agency, has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office.

     

    Saket Sinha
    Saket Sinha

    Said Saket Sinha, Senior Vice President and Head of M/Six India: “We are delighted to partner with Parag Milk Foods. This win showcases m/SIX’s digital expertise and the client’s belief in us. With our proficiency and our DNA “Xcellerator”, our teams will further drive the brand’s success. The dairy FMCG space has seen phenomenal growth and evolution and with our business growth and consumer-centric approach, we will ensure to deliver successful brand and business results for Parag Milk Foods. We look forward to partnering with the brand in this exciting journey.”

     

    Akshali Shah
    Akshali Shah

    Talking about the collaboration, Akshali Shah, Sr. VP – Strategy, Sales & Marketing, Parag Milk Foods added: “The Indian dairy industry is growing consistently and is transforming at a great pace. Keeping in mind the evolving consumer preferences, Parag Milk Foods is not only keeping up with this acceleration but emerging as a pioneer through its various product offerings. In the new normal, every brand needs to adopt a different approach to brand building and innovation, which is why we see M/Six as a strategic partner that understands our brand and our vision to further meet our marketing goals. We are confident that the m/SIX team will continue to drive our brand to newer heights.”

     

  • For end-to-end communication and media solutions

    M/Six partners with Dindigul Thalappakatti restaurant chain

    By Our Staff

     

    M/Six, GroupM’s outcome-based agency, has won the creative and integrated media duties for Dindigul Thalappakatti, a restaurant chain that operates primarily in Tamil Nadu, Bengaluru and Kerala, following a multi-agency pitch.

     

    Saket Sinha
    Saket Sinha

    Said Saket Sinha, Senior Vice President and Head of the GroupM agency, “Team M/Six is delighted to have a legacy restaurant chain on board. The food industry has always been India’s favourite and is always on the forefront. With M/Six’s data intelligence and our DNA ‘Xcellerator’, we will take the brand of newer heights. With Dindigul Thalappakatti’s wide presence in India and internationally, and our team’s enthusiasm, M/Six will further strengthen the restaurant’s position and derive significant outcome.”

     

    Ashutosh Bihani
    Ashutosh Bihani

    Added Ashutosh Bihani, CEO, Dindigul Thalappakatti said, “We at Dindigul Thalappakatti are proud of serving unique and authentic food to customers made out of our safeguarded secret recipes of over three generations. As we fast forward our growth in various parts of Southern India and Sri Lanka, we are happy to partner with M/Six as our media agency. M/Six’s agility and consumer-centric approach made us confident of maintaining our leadership in our home market and achieving similar brand relevance in identified target markets.”

     

  • The 300+ cr account was won following a multi-agency pitch

    m/Six bags media mandate of Emami

    By A Correspondent

     

    m/SIX, a unit of GroupM, has bagged the AoR media mandate of key Emami Group businesses such as Emami Ltd, Emami  Agrotech Ltd, and Emami Cement Ltd. The account will be handled by the agency’s Mumbai and Kolkata offices and the scope entails the television buying and implementation responsibilities.

     

    Harsh Agarwal

    Said Harsh Agarwal, Director – Emami Limited: “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate.  We are confident that with the very dynamic and fast changing media scenario, m/SIX with their global presence and wide experience and expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”

     

    Prasanth Kumar

    Added Prasanth Kumar, CEO GroupM South Asia: “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients.” He added, “These wins motivate us and we will continue to work with our partners to deliver the best.”

     

     

  • 'Aaj Kya Khaoge' is the governing thought behind Veeba's new brand campaign

    Veeba explores innovators in Indian kitchens

    By A Correspondent

     

    Veeba has launching its first national marketing campaign with a strategy to align itself closely with the creativity in Indian kitchens under the strapline “Aaj Kya Khaoge?”

     

    Said Viraj Bahl of Veeba: “As a brand that is in tune with the young and modern Indian, we are sensitive to the changing dynamics in the kitchen. With Veeba every member of the family could cook and consume the food. One of the most asked question in every household is “Aaj Kya Khaoge?” and our wide range of tasty products aim to answer just that. We have a product for every mood and occasion.

     

    The campaign has been created in partnership with Taproot Dentsu and MSix.

     

    Added Titus Upputuru, Creative Head, Taproot Dentsu:“Kitchen is the new playground. Men and women are increasingly finding joy in being creative with food! This is where we found the sweet spot for Veeba’s first television campaign,“Aaj Kya Khaoge?” As the husband and wife duo get creative with Veeba, they engage in playful banter that derives its inspiration from everyday conversations over food”.

     

    Said Saket Sinha, Leader, mSix India: “As the media agency on record for Veeba, mSix is planning to engage consumers with various touch points across a multi- channel integrated campaign. We will put in our best to deliver the desired outcome for Veeba.”