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Tag: MSD Pharmaceuticals

  • Film conceptualised by Schbang agency

    MSD Pharmaceuticals spreads awareness about HPV infection

    By Our Staff

     

    MSD Pharmaceuticals has launched a campaign to spread awareness about the human papillomavirus (HPV) that can lead to cancers. The film is conceptualised by Schbang, a Mumbai-headquartered integrated solutions agency.

     

    Said Anushka Gandhi, Creative Lead, Schbang: “A creative device for this particular campaign that spoke to me, quite literally, was spoken word. This poetic medium powerfully offers insight into the pulse and fabric of society, sociocultural issues which is why it felt fitting to leverage this narrative style for a stigmatized topic to aid awareness. With some audio-visual drama, a fresh visual treatment, dynamic art, and some bold performances by the cast, we got an elevated portrayal of this piece brought to life by Schbang Motion Pictures.

     

  • Features Sara Ali Khan to raise awareness

    MSD Pharmaceuticals rolls out drive against HVP infections

    By Our Staff

     

    MSD Pharmaceuticals, a wholly owned subsidiary of Merck Sharp & Dohme (known as Merck & Co., Inc. in the United States and Canada) has announced the launch of its integrated campaign on Human Papilloma Virus (HPV) Consumer awareness called #HPVsearchkiyakya. The campaign that is aimed at educating the youth of India on HPV and HPV-related diseases, features actor Ali Khan.

     

    Said Rehan A. Khan, Managing Director, MSD India Region: “Launching this campaign is a crucial step towards advancing the mission of building a healthy young India by reducing the disease burden of HPV-related cancers and disease in the country. Our goal is to increase public awareness with this campaign. We are excited that Sara Ali Khan agreed to be a part of this initiative. She is a strong advocate of preventive healthcare and leads by example.”