By Our Staff
With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness.
Speaking on the campaign, Raja Chakraborty, CMO, Continental Coffee said: “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction”.
Added Dipankar Sanyal, CEO, Platinum Outdoor & MRP: “The process of strategizing and executing Continental Coffee’s outdoor campaign on such a grand scale, especially in today’s ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand.”