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Tag: Mrinal Mohit

  • The ad has been conceptualised and created by Springworks

    SRK in new TVC for Byju’s

    By Our Staff

     

    Byju’s, the edtech company, unveiled its new ad campaign featuring actor Shah Rukh Khan to highlight the launch of Byju’s Classes with ‘Two Teacher Advantage’. The TVC has been conceptualised and created by Springworks.

     

    Talking about the new ad campaign, Mrinal Mohit, Chief Operating Officer, Byju’s said: “Byju’s has always aimed to provide an engaging and interactive experience for students to make them fall in love with learning. The TVC aims to present the one-of-its-kind ‘ ‘Two Teacher Advantage’’ that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow. We want to further convey that Byju’s Classes is the future of tuition and will help students learn better. With Shahrukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”

     

  • #KeepLearning will offer educational content in video, audio and article formats

    Times of India joins Byju’s #KeepLearning campaign

    By A Correspondent

     

    The Times of India, in association with edtech major Byju’s, has announced the launch of the #KeepLearning campaign. The initiative intends to empower students, parents and educators with information and the best practices of online learning.

     

    Speaking about the initiative, Sanjeev Bhargava, Director – Brand, TOI said: “The pandemic has brought about several drastic changes in the way we live our lives. One of the sectors that have seen sizeable change is the education sector, which has swiftly transitioned and adopted a digital approach. As a media platform, we have consistently been drivers of effective change in society, building and supporting movements; with this legacy, we bring an endeavour to empower parents and educators while providing them with the best guidance and knowledge in association with Byju’s. Bridging the gap between the knowledge of how to leverage the various digital learning tools that have been developed for us, #KeepLearning will help children, parents and educators alike.”

     

    Added Sudha Natrajan, Director – Response, TOI: “Covid-19’s prevailing impact has forced people to live life indoors. The education sector has also moved from blackboards to digital screens, affecting the life of the students and forcing them to adapt to the digital way of learning. With TOI’s and Byju’s – #KeepLearning initiative, we aim to edify the parents and educators about how they can adapt to these changes and also help students adapt to the changing times for a better future. By using different approaches and digital tools we intend to create a bridge between the parents and teachers to drive them towards a better future for the students.”

     

    Said Mrinal Mohit, Chief Operating Officer, Byju’s: “Learning and education are an important part of our lives. With the advancement of technologies and availability of several tools, it is necessary to expand the scope of learning at every stage and educate ourselves on how we can harness the presented opportunity. With the #KeepLearning campaign, in association with TOI, Byju’s hopes to enlighten students, parents and educators about the ‘how-to’ of e-learning and bring about a change in the education sector.”

     

     

  • Byju’s sends out a powerful message in its new TVC featuring the Indian cricket team while urging every Indian to awaken their inner-student

    Byju’s reminds all to keep learning via latest ad film

    By A Correspondent

     

    Edtech major Byju’s has launched its latest TVC featuring the Indian cricket team donning the new team jersey. The campaign also unveiled BYJU’S’ mission to encourage every individual to ‘Keep Learning’.

     

    Conceptualised by Spring Marketing Capital, the campaign celebrates the feeling of togetherness that a sport like cricket brings to Indians. The spotlight, however, is on encouraging and inspiring people to never stop learning. The film aims to serve as a reminder to each one of us to be a better version of ourselves every day and to never let our child-like curiosity fade away.

     

    Said Byju Raveendran, Founder & CEO, Byju’s – The Learning App: “As a homegrown company, it is a heartening moment for us to associate ourselves with India’s most loved sport. Being on the Indian cricket team jersey is monumental and also an opportunity to remind every Indian to call on their inner child and reignite their child-like curiosity to ‘Keep Learning’. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child’s heart.”

     

    Added Mrinal Mohit, Chief Operating Officer, Byju’s: “Cricket is more than just a sport, it’s an emotion and we wanted it to resonate with every Indian at the deepest level. We are confident that our powerful message combined with Cricket’s unmatched popularity will certainly create the necessary awareness about the benefits of quality, digital learning to deeper parts of India. Here’s to new innings of supporting Team India!”

     

     

  • The set of four TVCs highlight the role of parents as their child’s first teacher

    4 TVCs to promote Byju’s Early Learn app

    By A Correspondent

     

    Edtech major Byju’s has announced the launch of its ad campaign – Byju’s Early Learn app featuring Shah Rukh Khan. Conceptualised and created by Spring, these ad films bring to life the role that parents play in their child’s formative years. In the films, Shah Rukh Khan is seen interacting with children and helping them complete puzzles.

     

    Said Mrinal Mohit, Chief Operating Officer, BYJU’S – The Learning App: “We are thrilled to launch the ad campaign for our brand new product for lower grades with Shah Rukh Khan. Our ad films are specially targeted at parents with children studying between Class 1 and 3 and to help them understand and embrace tech-enabled learning. We strongly believe that parents, being their child’s first teacher, can ensure that their children have the best holistic early learning experience, making them lifelong learners. The core objective of each of our four ad films is to demonstrate to parents how learning can be fulfilling and fun at the same time using a technology-powered tool like ours.”

     

     

  • The new identity symbolises the spirit and determination to know more and celebrates the brand being a window and a platform to explore and recreate their childlike curiosity

    Byju’s unveils new brand logo

    By A Correspondent

     

    Online educator Byju’s has unveiled its new identity and refreshed brand logo. Conceptualised from crowd sourced ideas from within the organisation, the refreshed logo has been designed by the in-house design and brand teams.

     

    Speaking about the new logo, Mrinal Mohit, Chief Operating Officer, Byju’s said: “The refreshed brand logo reflects our promise to create and deliver the best personalised and engaging learning experiences for students across grades. In the last six years, we have worked towards transforming learning in India and our new logo honours this journey and lays out a strong base for the future. While developing the new logo, we focused on three key elements – one, the new logo had to reflect simplicity and the fact that Byju’s is every child’s friendly learning companion; two, resonate with the brand’s focus to keep the curiosity alive amongst children and three, celebrate and encourage self-initiated learning. We strongly believe that the refreshed logo truly embodies these brand facets and represents the innovative and transformational journey of Byju’s”.

  • Campaign aims to strengthen brand awareness with parents and children

    Byju’s launches in-cinema campaign with PVR

    By A Correspondent

     

    Leading education platform Byju’s has announced the launch of its new in-cinema advertising campaign with PVR Cinemas. This campaign is inspired by the findings of a recent survey which revealed that people across geographies strongly associate brand Byju’s with the colour purple.

     

    Talking about the campaign, Mrinal Mohit, Chief Operation Officer, Byju’s said: “Our partnership with PVR Cinemas marries our continued efforts to stay in touch with children and parents during vacation time as well as offer them a chance to experience the Byju’s way of learning. PVR cinemas will also offer us a captive audience and a great medium to engage with them too. Our brand creatives and properties are positioned at different touch points across PVR cinemas to ensure easy recall with movie goes. Overall, we are confident this campaign will offer brand BYJU’S a substantial viewership as it spreads across 50 cities, 126 PVR Cinemas properties and 579 screens.”

     

    Added Gautam Dutta, CEO, PVR Ltd: “Cinemas offers an unparalleled multi-sensory 360 degree brand activation opportunity to tell the brand story in a captive environment, across customer profiles. We welcome BYJU’S on board as the company that is reinventing how students learn, through its learning app”.

     

  • Conceptualised and created by Lowe Lintas and the BYJU’S media team- this campaign has been built on the central thought of the 2016 campaign – 'Come fall in love in with learning'

    Byju’s celebrates the joy of children learning on their own in latest ad campaign

    By A Correspondent

     

    Education platform Byju’s latest ad campaign celebrates the fact that if children love learning, they will learn on their own. Breaking the myths around smartphones being used just for entertainment purposes by children only – this campaign tells the story of how these devices can become an integral part of a student’s learning journey today. Offering rich content, interactives and videos, technology-enabled education has made learning fun, effective and engaging like never before.

    Conceptualised and created by Lowe Lintas and the Byju’s media team– this campaign has been built on the central thought of the 2016 campaign – ‘Come fall in love with learning’. The campaign reinstates the simple fact that if children love learning, learning any concept becomes more fun and easy. In fact, it is important for students to become lifelong learners.

    Showcasing everyday scenes between parents and children, this campaign emphasises that parents need not worry when their children are learning from Byju’s on their smartphones. It also shows how children are becoming conscious of their academic responsibilities and catching up on their school lessons using Byju’s Learning App, without adult supervision.

    Said Mrinal Mohit, COO, Byju’s: “At Byju;s, creating quality and seamless learning experiences for students has been our key focus area. Parents often think that children use smartphone for entertainment only. This campaign has been crafted to help parents understand the importance of learning through smart devices and how the concept of using smartphone as a learning device is becoming widely popular. In fact, the TV commercial depicts real-life scenarios that students learning from smart devices would have gone through at some point or the other. We are confident that this new campaign will help us instill trust in the fact that better learning experiences enable students become self-learners and learn for the love of learning, rather than the fear of exams.”

    Added Arun Iyer, Chief Creative Officer, Lowe Lintas: “Continuing with our central thought of ‘Come fall in love in with learning’ we probed further into parent and child relationships when it comes to studies. While the first campaign attempted to break the myth that kids don’t like to study, this time we brought in the angle of parents prying into what their kids do on smartphone. Built on the stereotype that children are more technology savvy than their parents and the fact that parents often think that their children only engage in trivialities on smart phones – we brought out the truth that children start enjoying studies, especially when it meets with their technology acumen. Hence, showing the role of Byju’s in a student’s life and learning process.