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Tag: MRF Limited

  • The new tyres are specially designed to offer superior grip and optimized cushioned ride

    Lowe Lintas unveils new campaign for MRF

    By A Correspondent

     

    Tyre manufacturer MRF has launched a new campaign that promotes its MRF ZLX brand.  Said Koshy K Varghese, Executive Vice-President Marketing, MRF Ltd: “MRF ZLX tyres are engineered to deliver a comfortable drive, on Indian roads. This new campaign is meant to consolidate the proposition of ‘Comfort Made More Comfortable’

     

    Added Arun Iyer, Chairman & CCO, Lowe Lintas: “It’s always a challenging task to come up with a sequel. By using the game Jenga as a visual mnemonic, we have tried to dramatise the benefit of comfort, delivered by MRF ZLX. The contrast between the road conditions and the game that goes on unaffected inside is punctuated by music that heightens the tension.

     

     

  • Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently

    MRF signs AB de Villiers as brand ambassador

    By A Correspondent

     

    MRF Limited has appointed South African ODI Captain and cricketer, Abraham Benjamin de Villiers (ABD) as its new brand ambassador. In a simple ceremony, Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently.

     

    “Batting in world cricket has not been the same, since this supreme athlete began wielding his willow. Breathtaking strokes have flowed regularly from this creative genius that has taken batting to a whole new level. A brilliant fielder he has now proved adept at keeping wickets. He has excelled in rugby, golf and tennis and the term genius sits easily on him. He is highly respected all over the world and has an outstanding reputation. MRF is very proud to sign on AB de Villiers as our new brand ambassador and I am certain that this will be a very productive association,” said MRF Limited, Chairman and Managing Director, K. M. Mammen.

     

    AB de Villiers said: “MRF has become one of the biggest names in cricket worldwide, and I look forward to making an important contribution to the company. It is also a great honour for me, as a proud South African, to be associated with such a successful Indian company, which is one of the largest manufacturers  of tyres in this part of the world.”

     

    As per company norms, this association is for a period of three years and ABD will endorse the company’s products and services through advertising campaigns and other such promotional programmes during the term of the agreement.