MxMIndia

Tag: MP Tourism

  • This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully

    Debrief: MP Tourism: Stunning Holi ad

    By Anil Thakraney

     

    Excellent commercial from MP Tourism. This is perhaps the best Holi ad of all time. It’s a very simple idea: As visitors get hit by Holi gulal and coloured water, the material takes the form of important state tourism destinations. Such as the Kanha wildlife, the Sanchi Stupa, the Khajuraho artworks, etc.

     

    And therefore the fate of the ad lies totally in the magic that one can create with the execution. Must say it’s quite beautifully done. The special effects look very cool, and the treatment is arresting. This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully, and all the colour splash would add to the allure for a traveller, especially the firangis.

     

    I am not a fan of Holi, haven’t played it in many years. But this ad makes me want to take part. And yes, all the interesting tourist destinations are brought out naturally, without ramming them down our throats, and this makes you want to pay MP a visit. Plus it all ties in naturally with the Big Brand promise: ‘Incredible India’. What more can one possibly ask from a tourism ad?

     

    Good work.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=LttnTnz8TXI[/youtube]

     

    Rating: (On a scale of 1-5): 4. Another super MP Tourism ad.

     

  • Ogilvy & Mather has incorporated the spirit of Holi in the fourth of its series of ads for Madhya Pradesh Tourism, with its TVC 'Colours'

    Ogilvy uses colourful language for MP Tourism TVC

    By A Correspondent

     

    Abhijit Avasthi

    Ogilvy & Mather Mumbai has incorporated the spirit of Holi in the fourth of its series of ads for Madhya Pradesh Tourism.

     

    In the TVC, colours are creatively used to depict the key tourist attractions of Madhya Pradesh – Kanha’s tigers, Khajuraho’s sculptures, Mandu’s Jahaz Mahal, the Sanchi Stupa and Ujjain’s Mahakal Aarti.

     

     

    On the campaign, National Creative Director Abhijit Avasthi said, “MP Tourism ads have enjoyed a tremendous popular appeal in the past. From its artistic execution to touching the pulse of millions of Indians, we had to come up with another stunning ad in the series of unique MP Tourism ads and that’s what we did.”

     

    Elaborating, Group Creative Director Pradyumna Chauhan said, “This ad is a labour of love. From conceptualization to the final execution, every step of the way one could tell a story or two. If I were to say it differently, this ad was easier imagined than done. But hats off to all our collaborators led by Varma, finally we did pull it off. A special mention for Pankaj Awasthi – he brought so much soul and feel to this ad with the music. Writing the song to the visuals was some task but it worked out great in the end.”

     

    “The moment we started brainstorming on this campaign, the idea to present the State of Madhya Pradesh through beautiful, vivid colours sort of leapt out at us. After the first sketches were done, we gave a shout to Varma to check how feasible our vision was. Or not? Fortunately, he was as excited to execute this riot of colours as we were. From there on, one thing led to the other. It has been months in the making but now when you sit back and have a look at this ad, all the hard work and detailing seems worth it,” added Mahesh Gharat, Group Creative Director.

     

    The campaign includes a TVC supported by Press and Outdoor.

     

    Client: MP Tourism

    Agency: Ogilvy & Mather Mumbai

    National Creative Director: Abhijit Avasthi

    Group Creative Directors: Pradyumna Chauhan, Mahesh Gharat

    Account Management: Ajay Menon, Rohit Sharma

    Production House: Nirvana Films

    Director: Prakash Varma

    Lyrics: Pradyumna Chauhan

    Music: Pankaj Awasthi