MxMIndia

Tag: MP Birla Cement

  • Will handle ATL responsibilities for the brand

    Madison Media appointed by MP Birla Cement

    By Our Staff

     

    Madison Media has been appointed by Birla Corporation Limited as its media AOR for MP Birla Cement. The agency will handle ATL responsibilities for the brand. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

     

    On the partnership with Madison Media, Suvadip Ghosh Mazumdar, Vice President, Marketing of MP Birla Cement said: “We have travelled a distance in the last few years with launching and establishing brand MP Birla Cement. However this is a continuous process with a new set of challenges every year. We welcome Madison to partner us in our next leg of growth.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “We’re proud to be associated with one of the country’s largest cement manufacturer for their media requirements. We look forward to a great partnership.”

     

    Said Vandana Ramkrishna, Vice President, Madison Media Ace & Platinum: “Our integrated media strategy encompassing a rationalized mix of TV/Print/Activation/OOH that is needed to elevate the heritage brand was well-received by all at M.P. Birla Cement. We are extremely excited and proud to welcome M.P. Birla Cement into Madison World and look forward to cementing a perfect partnership with them in the years to come.”

     

  • We felt if we could create some such moments in the film that would resonate with the public, says the company COO

    MP Birla Cement unveils Holi-centric ad campaign

    By A Correspondent

     

    MP Birla Cement has launched its latest ad campaign on the occasion of Holi.

     

    Said Sandip Ranjan Ghose, Chief Operating Officer at Birla Corporation: “A beautiful poem, a well written book or a nicely made film are ways in which we can relish and cherish what festivals like Holi mean in our lives. We felt if we could create some such moments in the film that would resonate with the public and stay with them as fond memories, we would have done well. We are fortunate the beautiful poem and the loving picturisation have helped create a beautiful album of relatable moments.”

     

     

  • The film captures the journey of a family’s rise to success

    MP Birla Cement sheds focus on legacy to promote sub-brand Samrat

    By A Correspondent

     

    MP Birla Cement is attempting to leverage the trust customers have for the brand. Conceptualised by Ogilvy Mumbai, a film captures the journey of a family’s rise to success because of the secret ingredient of the brand being a trusted partner for decades.

     

    Said Sandip Ghose, Chief Operating Officer, MP Birla Cement: “This maiden audio-visual commercial for MP Birla Cement Samrat – made primarily for its core market in the Hindi heartland – leverages on the ‘heritage’ and ‘trust’ elements, using a strong local idiom and a heart-warming story that the target audience will easily relate to.”

     

    Added VR Rajesh, Office Leader, Ogilvy India (West): “MP Birla Cement Samrat is the market leader in heartland India and MP Birla Cement wanted to strengthen this leadership even more. Through our market understanding, we unearthed real stories of generations placing their trust on Samrat and we decided to create communication on the same. The story is about one such customer of Samrat who’s been using it over three generations in his family, where we linked the trust he’s garnered over the years to the trust of Samrat Cement, highlighting the proposition ‘The strength of experience’, or ‘Tajurbe ki taaqat’, as the line goes.”

     

     

  • The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete

    MP Birla Cement celebrates Independence Day with a twist

    By A Correspondent

     

    MP Birla Cement, in association with the Lighthouse for the Blind, Kolkata, designed a unique national flag on the eve of Independence Day. Those who had never seen the tricolour with their eyes could now feel it with their fingers. The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete. The significance of the colours and the symbol was embossed next to them. Once made, the flag went to the students of The Lighthouse for the Blind.

     

    Said Sandip Ranjan Ghose, Executive President, MP Birla Cement: “This was a humble effort on our part to celebrate ‘inclusion’ on our nation’s Independence Day by also bringing in differently abled children into its fold. The initiative resonates with our organisation’s core values of – heart and strength.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “The glory of our waving flag is a heritage that belongs to every Indian. We simply wanted to share it with those who are deprived of its vividness. After all, freedom is everyone’s birthright.”

     

     

  • While most cement communications focus on the masonry part of construction, the real worth of cement is measured by the quality of concrete it produces

    MP Birla Cement emphasizes on the true worth of cement, in latest ad campaign

    By A Correspondent

     

    MP Birla Cement has launched its new premium product, Perfect Plus, with a new brand film. Said Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “MP Birla Cement Perfect Plus is the future of the cement manufacturing industry. To make a case for its strength, it was important to give it a heart. The film is a perfect blend of logic and emotions. While the father-son story reveals the heart of the brand, the product details testify the strength of the cement.”

     

    Added Sandip Ranjan Ghose, Executive President – MP Birla Cement: “In keeping with the brand philosophy, ‘Cement Se Ghar Tak’, MP Birla Cement does not simply make and sell cement but also understands the end consumers well. This new TV commercial talks directly to the individual home builder.”