By A Correspondent
Times Network has announced the launch of an all-new English movie channel, Movies Now 2. The new channel will offer young movie a range of edgy and fast paced content in SD and HD. This is the fourth English movie channel from the network
It will have a library that includes some high profile titles across genres selected to appeal to the youth.
Said Vivek Srivastava, Senior Vice President & Head, English Entertainment Cluster, Times Network, “We are excited and pleased to launch Movies Now 2. There was a niche that was available to us for MoviesNow 2 and capitalising on the same, we created a platform that caters to ‘Cinema of Tomorrow’. The channel has been honed and shaped for the free-spirited, opinionated, rebellious and engaged youth looking for adventure, edgy and new-age stylised cinema,†during the launch.
So, what made them launch another English movie channel when we already have an array of channels in the category? “Times Network is known for having a deep understanding of its audiences requirements and creating offerings that ensures a delightful viewer experience through each brand under its network umbrella. Consumer needs have been changing over the years and in the past five years the needs have undergone a change in massive ways. India is on a high aspirational curve, and TV audiences across markets are familiar with the best of international world-class entertainment. We believe that consumer segmentation and brand differentiation will lead the way in the years to come as we expect this segment to only swell and get more dominant. The success of MN+ and Romedy Now are great testimonials of ever evolving consumer needs and Movies Now 2 will be an exciting addition to the bouquet,†said Srivastava
The channel aims not only showcase good  titles, but they have  package them in interesting on-air properties like ‘Moviegasm’, ‘Swag Nights’, ‘BAE Love’, ‘2wisted’, ‘Thug Life’ among others showcasing a variety of young age Hollywood movies.