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Tag: Motu Patlu

  • Motu Patlu is the favourite show on kids channels and Taraak Mehta the fav TV show

    Candy Crush is favourite kiddie game: Nickelodeon Awards

    By Our Staff

     

    The Nickelodeon Kids Choice Awards 2022 are set to take place on June 28 (that’s tomorrow). As per a release, the awards received 1.7 million votes.

     

    The film Pathaan emerged as the Favourite Movie, and Shah Rukh Khan earns the title of Favourite Movie Actor for his role. Kiara Advani bags the title of Favourite Movie Actor (Female), while Hrithik Roshan and Madhuri Dixit are declared as Favourite Dancing Star (Male) and (Female), respectively. The Favorite Sportsperson title is won by PV Sindhu, along with a host of special awards being presented to Ayushmann Khurrana, Kartik Aryan, and Bhumi Pednekar.

     

    Popular sitcom Taarak Mehta Ka Ooltah Chasmah maintains its winning streak by securing the title of Favourite TV Show for the eighth consecutive time, with actor Dilip Joshi once again taking home the award for Favourite TV Actor (Male).

     

    Momos take the crown as the ultimate favourite food among the generation, while Candy Crush Saga claims the title of the Favuorite Mobile Game. Nickelodeon’s Motu Patlu is the Favourite Show on Kids Channel, with Motu himself being the Favourite Indian Cartoon Character.

     

    Speaking on the massive response received for Kids’ Choice Awards 2022, Sonali Bhattacharya, Head – Marketing, Kids TV Network, Viacom18, said: “With year-on-year successful editions of the Kids’ Choice Awards, Nickelodeon continues to be the ultimate platform that puts kids at the centre of all that it does. This year’s edition garnered a record-breaking 1.7 million votes, proving that kids have been empowered to voice their choice. Our focus with Nickelodeon Kids Choice Awards 2022 was to engage with kids on all platforms where they consume content. By tapping into these touchpoints, we were able to drive inclusivity and participation to this one-of-its-kind award. We are delighted with the response and thrilled that we could meaningfully entertain our young audiences.”

     

    The Nickelodeon Kids Choice Awards 2022 will be hosted by Varun Buddhadev and have a digital simulcast on June 28, 2023 on various network platforms, including Nickindia.com and Sonicgang.com, as well as the social media platforms of Nickelodeon India, Sonic Gang, MTV India and Colors. JioTV will also air it.

     

  • The Nickelodeon characters are created by Cosmos Maya

    It’s 10 years for Motu Patlu

    By Our Staff

     

    Leading kids’ entertainment channel has informed that its popular toon icon Motu Patlu has completed 10 years of existence.

     

    Notes a communique: “From being born as characters in kids’ magazine Lotpot, to coming to life on television to being the first ever Indian animated character duo – brought to life by Cosmos Maya – to have their statues at Madame Tussauds, Delhi, Motu Patlu’s meteoric journey has been unmatched

     

    Speaking on the milestone, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, said: “Nickelodeon has truly been revolutionary in changing the face of kids entertainment in India. Ten years ago, the Indian kids’ entertainment category was in need of indigenous characters and stories and Nickelodeon, with the launch of Motu Patlu, successfully paved the way. With Motu Patlu, we built not just endearing characters but an iconic brand that has gone to be a category gamechanger amongst all stakeholders- kids, parents and our advertisers. We are thankful to our patrons and delighted on completing 10 very successful years and look forward to the next 10 with enthusiasm and zeal.”

     

    Added Anu Sikka, Creative, Content & Research, Kids TV Network, Viacom18: “A decade ago, when we decided to give life to Motu Patlu on television it was a leap of faith. Not only were we introducing kids to our first homegrown indigenous IP but also introducing kids to two adult but adorable characters in a world dominated by international kid toons. Apart from being an exemplary piece of great storytelling, it is the affability and relatable camaraderie that made the duo a runway hit. From being launched as our homegrown IP to becoming global icons today, Motu Patlu’s width and depth of stories and immense fandom makes it the most successful and largest kids IP in the country. Motu Patlu’s success is a testimony to our deep understanding of kids content and propels us to continue tapping white spaces, launch new IPs and enthrall kids with great stories and characters for India. We are extremely thankful to Lotpot and Cosmos Maya for being a part of this legendary success story.”

     

    Said Ketan Mehta, founder & MD, Cosmos Maya: “Motu Patlu have grown to become icons that have carved a space for themselves in India’s story of homegrown toons and we are elated on being a part of this journey. We are very happy that we were able to bring characters to life that have become an intrinsic part of a kid’s childhood. We are delighted to have partnered with Nickelodeon on this journey which was truly visionary and one that opened avenues for growth for animation industry in India.”

     

  • Happy & Pinaki – The Bhoot Bandhus is the name of the show

    Nickelodeon announces 10th IP for Sonic

    By A Correspondent

     

    After a slew of home-grown IPs like Motu Patlu, Pakdam Pakdai, Shiva, Rudra, amongst others, Nickelodeon is all set to introduce its first spooky comic series and its 10th Indigenous IP – Lego presents “Happy & Pinaki- The Bhoot Bandhus” on Sonic. Produced by Tavrohi Animation, the show will start on November 9 at 11:30 AM.

     

    Speaking about the success of the homegrown IPs, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and the Kids TV Network at Viacom18  said: “Kids are at the center of our universe and understanding their evolving preferences and catering to their diverse entertainment needs is at the core of all our initiatives. With each passing year, we have identified white spaces and brought alive clutter breaking and pioneering series that have gone on to be category game changers and favorites amongst all our stakeholders -kids, parents and advertisers ensuring that we are the most loved No1 kids entertainment brand in the country. With the launch of our new show Pinaki & Happy-The Bhoot Bandhus on Sonic, we are set to once again enthrall our young viewers with an immersive and unmatched entertainment experience.”

     

    Added Anu Sikka, Head – Content, Kids TV Network, Viacom18: “With the launch of our new show Pinaki & Happy -The Bhoot Bandhus, we are expanding our already popular programming catalogue to keep our young audience entertained. Each character and their traits are so carefully crafted that I’m confident that the Bhoot Bandhus will be thoroughly loved by the kids. The show promises to take kids into a new world of fun bringing to them first of it’s spooky-comedy series which takes them on a laughter ride when the bhoot world meets the real world. Over the years our adorable toons have formed an unbreakable bond with kids through the stories they tell and we are confident that that our young viewers will surely embrace the new characters  and make them a part of their daily lives.”

     

     

  • The show will go live on September 28 at 9 am on Sonic

    Ting Tong. Nickelodeon unveils 9th Made-in-India IP

    By A Correspondent

     

    After Motu Patlu, Rudra, Shiva and the Golmaal Gang, Nickelodeon has announced its ninth homegrown Made-in-India IP called Ting Tong. The seven-minute animated show will air starting September 28 at 9 am on Sonic.

     

    Speaking about the IP, Nina Elavia Jaipuria – Head Hindi Mass Entertainment & Kids TV Network said: “Nickelodeon has consistently created winning original IPs, all of which are chart toppers in the genre and continue to get immense love from our young viewers. Creating immersive content for kids is at the core of all our initiatives. Current challenges notwithstanding, we continue to invest in content and have been relentlessly creating memorable content and category pioneering experiences for kids. The new IP Ting Tong is our 9th local IP in 9 years and is yet another endearing character that is sure to create a bond with kids across the country.”

     

    Added Anu Sikka, Head Creative, Content & Research, Kids TV Network at Viacom18: “Storytelling and relatability of characters is most important in building affinity and resonance amongst kids. It is this focus on story telling that has helped us create characters like Shiva, Rudra, and others that kids adore and have emerged as runaway successes. Ting Tong is our first foray/attempt in creating a spin off from our popular show, Gattu Battu. We believe that the show with its unique concept and goofiness is sure to entertain kids and offer short and snacky comic respite which they will love.”

     

     

  • Emerges in the Top 10 characters on kiddie telly in the first four weeks

    ‘Rudra’ forges ahead on Nickelodeon

    By A Correspondent

     

    After the success of homegrown characters like Motu Patlu, Shiva and Gattu Battu, Nickledoeon’s all-new (and fifth) ‘Made in India’ IP, Rudra has emerged in the first weeks of its entry in telly-land.

     

    Rudra is a magic comedy series that was launched on June 11. Meanwhile, the channel has also reported success with the show “Daduji Shorts”.

     

    Speaking about the success of the homegrown characters, Nina Elavia Jaipuria, Head – Kids Entertainment at Viacom18 said: “Nickelodeon has always identified white spaces and launched characters that are groundbreaking. Our understanding of kids, their choices and their discerning entertainment needs has helped us introduce characters that are endearing and relatable. The kids, in turn have loved our shows, stories and characters and made them a huge success in such a short span.  Rudra stands testimony to our endeavour of creating characters that kids adore and cherish.”

     

    Nickelodeon continues to be at the forefront of innovation in the category. Each of the local home-grown Nicktoons from PakdamPakdai, India’s first chase comedy, Motu Patlu – the only show in the kids’ category with adult protagonists, that has gone on to be a chart topper to Shiva, India’s super kid and GattuBattu, India’s first animated detective series and now India’s fist magictoon and prince of Magic “Rudra Boom ChikChik Boom” have all introduced kids to new genres of entertainment. The vast and diverse content library establishes Nickelodeon as the largest and most versatile homegrown content library in the category, driving the category towards new echelons of growth.”

     

     

  • Viacom18 Consumer Products signs another exciting promotional licensing deal this year after SpongeBob SquarePants with Domino's

    Nickelodeon takes the licensing route for Motu Patlu

    By A Correspondent

     

    Viacom18 Consumer Products has signed up with Prataap Snacks Pvt. Ltd., makers of Yellow Diamond Rings to launch three new flavors of corn rings – Masala, Chilli Cheese and Tomato with exclusive Motu Patlu toys such as spinners, charms, sling-shooters, snakes and ladders and much more. Strategically choosing to take up the promotional licensing route for growth, Viacom18’s Consumer Products Business is leveraging the popular Nick toons by taking them beyond television and bringing them closer to their target audience.

     

    Speaking about this association with the snacks brand, Saugato Bhowmik, Head – Consumer Products, Viacom18 Media Pvt. Ltd., said, “Nickelodeon’s rich and diverse portfolio of characters provides us with great opportunities to connect with the consumer in new and exciting ways. Motu Patlu have topped the charts and also conquered the hearts of children across the nation with their fun antics and make for the perfect character for this kind of promotional licensing. We are happy to partner with Prataap Snacks to help our young audiences to play with their favourite characters while enjoying their snack time- the perfect combination.”

     

    Expressing delight at the association, Anoop Kumar Shreevaastava, Vice President Branding of Prataap Snacks Pvt. Ltd. said, “Yellow Diamond has continuously brought innovative and high quality products to the kids segment and we are excited to partner with Nickelodeon – a powerhouse of innovation in kids media. Motu Patlu are great characters that complement Yellow Diamond Rings perfectly and add an element of joyful surprise for our young consumers fond of our corn rings.”

     

    Nickelodeon’s association with Yellow Diamond Rings will be promoted extensively through television, digital, print and in-store branding.

     

  • Nickelodeon’s recently launched new show Motu Patlu in its bid to get kids hooked onto its second home-grown animated show has started its on-ground initiatives and promotional campaign.

    Nickelodeon’s Motu Patlu engage kids through innovative promotions

    By A Correspondent

     

    Nickelodeon’s recently launched new show Motu Patlu in its bid to get kids hooked onto its second home-grown animated show has started its on-ground initiatives and promotional campaign.

     

    Apart from Motu Patlu being the top priority for promotions on the network, the campaign will ensure optimal reach though an extensive media bouquet that includes various on-ground activities and strategic promotional partnerships.

     

    The retail sector sees a huge increase in consumers in the festive season of Dussehra and Diwali. The campaign will make most of this though its partner Pantaloons and be actively present across 18 Pantaloons outlets in Mumbai and Delhi to ensure maximum brand visibility.

     

    In an attempt to be present everywhere kids are, Nickelodeon has also tied-up with exclusive gaming outlet – Timezone. Here kids can participate in the Motu Patlu contest through the Kiosk’s at Timezone and also sample the show, while they win cool Motu Patlu merchandise.

     

    Making the consumer ‘Eat, Drink, Sleep’ the brand has been taken literally, as Motu Patlu’s Signature dish Chole Bhature will be available and promoted across Bombay Blue outlets in Mumbai. Kids can also engage with the interactive Motu Patlu tray mats at all the outlets. Promotions will also be a part of the on-going Nickelodeon workshops at Hobby Ideas where kids will be exposed to the unique flavour of the show while they participate in ‘Art Jam’ workshops and bring out their creative side by making Motu Patlu chocolate boxes and more. The activity spans across 5 cities and over 7 centres.

     

    Commenting on the innovative marketing strategy, Nina Elavia Jaipuria, Executive Vice President & Business Head, Sonic and Nickelodeon India says, “This experiential marketing campaign brings alive Motu Patlu, engaging kids through innovative initiatives at multiple touch-points. Our unconventional campaign connects with kids and reaches out to them wherever they are. Thus, tangibilizing and creating awareness for Motu Patlu.”

     

    It was essential that the campaign focused on the width as well as depth through its media. Hence, while a lot of efforts have been made to target the urban kids, the smaller towns are not too far behind. Nickelodeon has planned engagements through Van Activations in over 30 towns like Lucknow, Kanpur, Allahabad, Varanasi, Agra, Mathura, etc. in Uttar Pradesh and Gwalior, Khandwa, Indore, Ratlam, Bhopal, Jabalpur, etc. in Madhya Pradesh. Kids can enjoy Motu Patlu games and watch the episodes while wining Nickelodeon merchandise. The Van Activation has been designed to give kids the right flavour of the show and make show and its characters familiar with the kids.

     

    To ensure the right connect with the tech-savvy generation Nickelodeon has also launched Motu Patlu’s official website – Motupatlu.in. The site will host a strong content mix that includes numerous Motu Patlu games, contests, download-ables and a lot more. In addition, motupatlu.in will also be promoted through a comprehensive digital campaign that entails banners on kid gaming websites, video banners and innovative rich media banners that allows the users to interact on the banner itself. The show will also be promoted on Nick India’s official page on Facebook (www.facebook.com/nickindia) and on twitter @nicktvindia.

     

    As a part of the ATL promotions, Motu Patlu will also be promoted across various General Entertainment Channels and print advertisements in leading comics. Adding yet another innovation to this home-grown animated show, Nickelodeon has roped in legendary lyricist Gulzar to create a title track composed by acclaimed musician Sandesh Shandiliya and sung by renowned singer Sukhwinder Singh. The title track of the awesome twosome’s jodi will be played on all radio stations across Mumbai and Delhi and several other cities in Madhya Pradesh and Uttar Pradesh.

     

    Motu is aired every day at 6.30pm on Nickelodeon.