Pidilite Industries Limited has unveiled a new digital campaign for Motomax Insta Shine, an easy-to-use DIY vehicle polish. The campaign, conceptualised by Sideways, is set to captivate audiences across various popular digital platforms.
Said Manish Dubey, Chief Marketing Officer, Pidilite Industries Ltd: “Motomax Insta Shine is not just about giving your vehicle a quick shine; it’s about adding a touch of shine to your everyday life. This communication reflects the essence of our brand – providing effective solutions for vehicle care and maintenance. We believe it will resonate with our audience and reinforce Motomax Insta Shine as a go-to choice for auto-care.”
Commenting on the TVC, Abhijit Avasthi, Founder, Sideways added: “We’ve always enjoyed crafting fun narratives for our Pidilite films. With Insta Shine, we wanted to demonstrate the instant shine functionality, but still do so in our signature, humorous way.”