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Tag: Motivator

  • To handle integrated media services for the brand

    Motivator wins mandate for Spexmojo eyewear

    By Our Staff

     

    Spexmojo, an online eyewear marketplace and a venture of GKB Hitech and Shivkumar Janardhanan, former CEO of Essilor India, has appointed Motivator as its integrated media partner.

     

    Shobit Gupta, Promoter Director, Spexmojo Technologies, said that the idea that Spexmojo is implementing will revolutionise the optical industry in many ways, from sourcing quality products to dispensing the choice of the consumers in a no-compromise purchase journey. Working with a well-known professional agency like Motivator, will bring about world class creativity and effectiveness in communication of this new idea.

     

    Speaking on the win, Mausumi Kar, Managing Director, Motivator said: “We are delighted to onboard SpexMojo into our portfolio. At Motivator, we are continuously honing our expertise to cater to the needs of emerging brands. There is a mutual alignment of ambitions as SpexMojo drives towards becoming India’s largest eyewear discovery platform.  We look forward to help fuel their growth journey”

     

     

  • Motivator India will manage offline and online media for MilkLane

    Motivator wins media mandate for MilkLane

    By A Correspondent

     

    Motivator India has announced that it has won media mandate for for the milk collection and supply platform, MilkLane. This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.

     

    Commenting on the appointment, Vivek Sharma, Marketing Lead, MilkLane Dairy Services Private Limited said: “Nutrinos is creating a new RTE product category with fortified dairy products with a focus on growth and development of kids. The mandate is interesting and niche – with Motivator’s expertise in developing new brands and their varied portfolio of clients, they align well with our strategic marketing tasks. We have our work cut out for us in establishing the Nutrinos brand in the market as the most loved trusted and loved dairy brand in India.”

     

    Added Mausumi Kar, Managing Director – Motivator, India: “We are delighted to partner with MilkLane as they set up to redefine the dairy supply chain, delivering high quality, toxin-free milk at scale to consumers. With Motivator’s expertise and proven track record of working with businesses, especially emerging brands pivoting their trajectory from start up through scale up, this promises to be a mutually fulfilling association. We are privileged by this opportunity and look forward to play our part with gusto, in MilkLane’s brand journey.”

     

    Speaking on new partnership Rajiv Khurana, Chief Growth Officer, Motivator India said: “Our team is thrilled to partner with MilkLane which is committed to supply high quality dairy products, PAN India. In this mutually beneficial partnership, we ensure that with our expertise in scaling up businesses we will create awareness on Nutrinos as a market leader in providing nutrition and good health. Looking forward to this new journey with the MilkLane team.”

     

     

  • The campaign would reach out to consumers via TV, digital and social media advertisements and influencer engagement

    Sennheiser unveils its #DareToDisconnect initiative in India

    By A Correspondent

     

    Sennheiser has rehashed its marketing strategy and launched its first ever television campaign titled #DareToDisconnect for the Indian market. Urging the consumers to disconnect from the mundane and monotonous lives by losing themselves to music, the new campaign is aimed to bolster the wireless headphones category in the Indian market.

     

    Targeted towards the new age hyper-social consumers this 360-degree campaign planned and executed by Motivator would reach out to consumer via TV, digital and social media advertisements and influencer engagement.

     

    Commenting on the launch of the campaign, Kapil Gulati, Director Consumer Segment, Sennheiser India, said: “With over a 70-year history that has been built on the culture of innovation and a vision to shape the future of the audio industry, we at Sennheiser have always strived to give our consumers the best of audio. Taking that one step further, we are extremely excited to launch our new campaign #DareToDisconnect. We believe in understanding the needs of our consumers in the market, as every market is dynamic and requires a unique approach. The Indian consumer has always been a smart and aware one; if they do not receive value in what they invest their time and resources in, there is no coming back from there. Over the past 12 years, we have invested tremendously in the Indian market and now that it has become an evolved headphones space, we thought it is the best time to take a step further and deep dive into building meaningful connections. With the launch of our new campaign that focuses on our wireless range, we really look forward to reaching out to the millennials and hope they receive value from it.”

     

    Added Nitin Jain, General Manager, Motivator: “We are part of a very fast paced and rapidly changing lifestyle. Thanks to the smart devices around us, staying connected has become the need of the hour. However, one needs to disconnect for a while from the mundane life reconnect with oneself and what better than Music to do this. We saw this as a perfect insight to launch Sennheiser’s first-ever campaign – #DareToDisconnect. We have integrated with Flux@TheGlitch & Foxymoron to design & deploy the campaign.”

     

     

  • She will report into Sam Singh, CEO of GroupM, South Asia

    Motivator appoints Mausumi Kar as Managing Director

    By A Correspondent

     

    Motivator has announced the appointment of Mausumi Kar as its India Managing Director effective from October 1. She will report into Sam Singh, CEO of GroupM, South Asia.

     

    Kar has been associated with GroupM for over 10 years and has handled multiple roles from heading Maxus–North and East, to leading the Google Partnership for GroupM nationally. Before the move, she led the independent SBU that handled the Airtel mandate.

     

    On the announcement Sameer Singh, CEO of GroupM, South Asia said: “It’s a welcoming change in the organisation. I have seen her work and feel her leadership skills and experience will play a vital role in the firm. I’m looking forward to working with her and wish her all the best for her new role.”

     

    Talking about her new role, Kar said: “It has been a rewarding journey at GroupM. I am excited and looking forward to the new assignment. My aim would be to become a trusted advisor to my clients and help them in delivering superior value while  delivering the best to our partners . I would like to thank Sam and the leadership team for reposing their faith  in me. I am grateful to my team which has made me shine.”

     

     

  • Launches first phase of the campaign to highlight the sentiments behind food ordering

    Motivator launches digital campaign for Mangaaoo in Mumbai

    By A Correspondent

     

    GroupM media agency Motivator has launched the first phase of the ‘Mangaaoo Dil Se’ digital campaign for food-tech startup Mangaaoo. The ‘campaign is aimed towards highlighting the sentiments behind food, and how Mangaaoo understands them better than anybody else.

     

    Commenting on the success of the campaign’s first phase,Akash Shetty, CEO A D Founder of Mangaaoo, said: “It is exciting to see that our brand is getting quick recognition in an extremely cluttered digital space, and we would like to thank the entire Motivator team for a splendid first phase. The idea ‘Dil Se’ crafted by our Brand Mentor &Strategic Advisor MrParag More highlighted the real sentiment behind food as an experience was an interesting take, and it instantly struck the right chord with the target group.”

     

    Speaking about the campaign Parag More, Brand Mentor and Strategic Advisor of Mangaaoo said, “The Idea is to create Mangaaoo Dil Se a food anthem of India”. The objective to shed light on the most important aspect about the food experience has been brought out effectively by Motivator through their innovative campaign. The idea has been received well by our consumers. We couldn’t have asked for a better start, and we look forward to a much bigger response to our second phase.”

     

    Commenting on the success of the first phase of the campaign, Trishul Bhumkar, General Manager, Motivator West said, “In continuation of our approach to work with entrepreneurs in nascent stages, we have partnered with Mangaaoo.Mangaaoo solves a unique problem for food lovers and that fuels the traction. Being a new brand in the food tech was not an impediment but a fresh offering. Backed with close collaboration with our specialist performance and technology units the current initiative has already surpassed the success measures. We intend to deploy deeperconsumer insights married with data & technology in the 2nd stage of the campaign.”

     

  • Nag will work out of the agency's Bengaluru office and will report to Chief Growth Officer V Narayanan

    Motivator appoints Upali Nag as National Head-Insights & Innovation

    By A Correspondent

     

    Upali Nag

    GroupM agency Motivator has appointed Upali Nag as National Head – Insights and Innovation. Upali will work out of the agency’s Bengaluru office and will report to V Narayanan, Chief Growth Officer, Motivator. Her role will involve providing strategic business solutions and data-driven insights to Motivator’s growing client base besides building the business and project consulting practice.

     

    Speaking on the new addition to the team, Rabe Iyer, MD, Motivator said, “In the last couple of years, we have been fast-tracking our journey to build a strong client business performance framework and product. Upali has fantastic experience to build sustainable strategies to deliver to broader client conversations.”

     

    On her new assignment, Nag added, “I am extremely excited and happy to join Motivator- India. GroupM has always been ahead of the industry in terms of its vision and commitment towards building knowledge and people assets which are geared for the future. This, combined with the fact that most of the Motivator clients are intrinsically Indian clients, makes the journey even more interesting and exciting. This is my second stint at GroupM, and in many ways, feels no less than a homecoming.”

     

  • The GroupM agency also announces plans of setting up Data, Science and Tech lab

    Motivator extends ops to Chennai; eyes Rs 100cr biz

    By A Correspondent

     

    GroupM agency Motivator has extended its services in the southern market by launching its operations in Chennai. The expansion into the Chennai market is expected to add business of over Rs100 crore for Motivator and is an integral part of the growth plans for the agency. Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bengaluru and Thrissur. With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

     

    Speaking on the announcement, Rabe Iyer, MD, Motivator said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data and Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bengaluru will be the central hub for insights and product development, Chennai will host the labs for data science and emerging technology.”

     

    The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations – Motivator South.

     

     

  • Zahid Shaikh joins Motivator from United Breweries

    Zahid Shaikh joins Motivator to head its South Operations

    By A Correspondent

     

    Motivator has appointed Zahid Shaikh, Ex CMO Pantaloons as Head of its South Operations.In this role, he will focus on three key areas – building a comprehensive product portfolio, drive growth and enhance capability in Data, CRM, retail, marcom effectiveness and business performance.

     

    Commenting on the new appointment, V. Narayanan, Chief Growth Officer, Motivator said, “Over the last year, we have focused on bringing in the brightest and most diverse talent into Motivator, with a vision to deliver solutions that drive clients, business performance and growth. We have created a team of partners who work closely with clients on not only their core media and advertising opportunities, but also delve deeper to understand and contribute positively by addressing their business challenges. Zahid, who comes with a wider business and marcom experience, is the fifth key hire over the last six months.”

     

    Speaking on his new role, Zahid Shaikh said, “What excited me the most about this opportunity is Motivator’s client centricity and performance orientation. Enabled with a strong foundation from GroupM, and access to domain expertise in media and marketing, Motivator has a proven record of accomplishment to drive our clients’ business in a unique way. I look forward to working with our brilliant team and roster of clients in the South.”

     

    Zahid Shaikh joins Motivator from United Breweries, where he was responsible for Data Analytics to primarily optimize business results for the company. Prior to the aforementioned role, Zahid was CMO, Pantaloons, where he transformed the brand, which was initially perceived as a male brand to a unisex brand. He worked closely with Pantaloons stakeholders and Kishore Biyani’s Future Group, to build a fashion image for the brand. Under Zahid’s leadership, Pantaloons marched past a turnover of Rs 1000 crores (100 stores) from a turnover of Rs. 100 crores (11 stores).

     

  • He joins the GroupM agency from Percept Media

    Motivator motivates Mohandas to move in as Client Leader

    By A Correspondent

     

    Amol Mohandas

    Motivator, a media agency from the house of GroupM, has appointed Amol Mohandas as the Client Leader on all businesses. He will be based in Mumbai and will oversee all businesses of Motivator in the city.

     

    With over 15 years of experience, Amol joins Motivator from Percept Media where he was responsible for heading the west region business and identifying and acquiring leads for new business developments. He was also successful in initiating and acquiring the ISO 9001-2008 Certification, a first for a media AOR in the country.

     

    Prior to joining Percept Media, Amol established his own venture, Weave Through Communications. The company provided multi-platform communication solutions to its clients. He has also been a part of Mediacom as the General Manager for the UAE region, Starcom MediaVest Group as the associate Media Director and Mindshare.

     

    Commenting on the new addition to the team, Trishul Bhumkar, General Manager, Motivator said, “All our clients have had a fantastic 2015 and the momentum is only going to increase. We are getting ready to deliver on their business ambitions going forward. To do this we found the right senior leader in Amol. With a deep understanding of communication planning and having been an entrepreneur himself, Amol will be able to deliver on our client’s business results. Under him, Motivator’s Mumbai client leadership team is fully strengthened.”

     

    On his new assignment, Mohandas said, “It is a happy feeling to be a part of an organisation where the objectives – the individual and the organisation – match! Looking forward to a long and exciting journey ahead where I can leverage my 360-degree experience across diverse work environments and contribute to the success of our client’s businesses.”

     

  • Maulshree would be reporting to Rabe Iyer, MD, Motivator

    Motivator appoints Maulshree Joshi as NCD

    By A Correspondent

     

    Motivator has appointed Maulshree Joshi as the National Creative Director. Maulshree has been with GroupM since Nov’07 and has had an exemplary journey, contributing to building the content practice agnostic of media.

     

    Maulshree would be reporting to Rabe Iyer, MD, Motivator. She will work closely with business teams and senior client leads.

     

    Speaking on the new development, Rabe Iyer, MD, Motivator said, “Maulshree comes in with a unique advantage of creative craft and a decade of experience, working with planners, traders, media owners, creative artists, directors, visualisers, digital communication planners, mobile specialists, CRM experts and expert data analytics personnel in the top agency network of India. Our endeavour is to consistently execute creatively, ideas for our brands on the back of our data centricity and globally backed grasp of the emerging digital world; Maulshree is best poised to contribute to it.”

     

    Motivator has been one of the fastest growing agency in India on the back of integrating multiple disciplines and practices. The agency’s current client base includes Havells, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers, Pepperfry.com and Hike Messenger.

     

  • Vijayant will be responsible for forging new alliances in addition to implementing world partnership programmes of GroupM

    Motivator appoints Vijayant Dhaka

    By A Correspondent

     

    Vijayant Dhaka

    Motivator has appointed Vijayant Dhaka as National Head of Digital Trading. His role will involve streamlining digital channel planning strategies and integrating new trading platforms and practices, besides leading the trading desk for clients.

    Dhaka joins Motivator from Ignitee Digital which is now a part of New Digital, Singapore, where he was involved in driving business growth by tapping into performance media clients. He has also been an early stage team member at Octane, and founding team member at Policybazaar. At Policy Bazaar, he set up a customer facing team while at Octane, he was the business head and drove international expansion into South East Asia, Middle East & South Africa.

    Commenting on his new role, Dhaka said, “With ever growing digital and mobile penetration in India, we are up for challenging yet exciting times ahead, next 3-5 years will revolutionize the media industry. Motivator thinks alike and is well poised to move at a faster pace than the industry, with investments in right technologies and people. I’m looking forward to this journey.”

     

    V.Narayanan

    Dhaka will be based out of Gurgaon and will report into V.Narayanan, Chief Growth Officer.

     

    Speaking on this development, V.Narayanan said, “Motivator has restructured its digital offering to put new media at the centre of the agency’s offering. Vijayant’s appointment is part of Motivator’s plan to accelerate & enhance the value through better trading and partnership practices. He would play a pivotal role in driving digital efficiencies by cloning best in class processes of GroupM and forging new partnerships that transcends our innovative digital offering to our clients.”

     

  • With nearly 10 years of experience, Kavita would be leading client relationships across Motivator Mumbai’s key businesses

    Motivator hires Kavita Acharekar from Nielsen

    By A Correspondent

     

    Kavita Acharekar from Nielsen has joined Motivator, in its Mumbai Office, as Client Leader (Business Engagement Team). Motivator is a media agency of GroupM.

     

    With nearly 10 years of experience, Kavita would be leading client relationships across Motivator Mumbai’s key businesses.

     

    Trishul Bhumkar, General Manager, Motivator, shared, “As a part of getting talent and skills ‘outside in’ we are happy to have Kavita join the team. With a good decade of research experience, Kavita will being a new dimension to the way we view consumers. With these diverse skills amongst our team members, we are better equipped to look at same problems in newer ways for our clients”.