By A Correspondent
Motilal Oswal Securities Ltd has introduced a new goal-based investing product targeted to investors who are looking to invest in mutual funds.
Speaking about the campaign, Rajiv Dingra, founder and CEO, WAT Consult said: “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With MallikaDua as a part of the campaign, we are sure that the message will reach out to many.â€
Speaking on the same, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”