MxMIndia

Tag: Motilal Oswal Financial Services Ltd

  • A new app for financial market research and analysis

    Motilal Oswal unveils campaign to promote Research 360

    By Our Staff

     

    Motilal Oswal Financial Services Ltd (MOFSL) has launched a campaign to promote its new app, Research 360 – a financial market research and analysis platform.

     

    Speaking on the film, Varun Mundra, Vice President, Brand & Product Marketing, said: “Taking our Phygital promise ahead, Research 360 takes advantage of Motilal Oswal’s expertise of 35 years in the equity market and democratises access to solid research. Through this film, we have tried to build strong awareness to why one should research before and not after investment that helps them take informed decisions that are right for them.”

     

     

  • Targets new to market investors

    Motilal Oswal launches new campaign

    By Our Staff

    Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The film is live on digital and social media.

    Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”

     

     

  • Targets new to market investors

    Motilal Oswal launches new campaign

    By Our Staff

    Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The campaign is live on digital and social media.

    Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”

     

     

  • On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore

    The ‘Man from Motilal Oswal’ emerges again with a new preachy campaign

    By A Correspondent

     

    In recent months, India has emerged as the world’s fastest growing market for mobile trading. On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore.

     

    It is estimated that the number of people trading and investing in equity market through the mobile platform is likely to garner about 15-16 per cent of the total trade done on the stock exchanges in the next three years.

     

    To highlight this transition, Motilal Oswal Financial Services Ltd has unveiled a new campaign using the character from their popular ‘The Man from Motilal Oswal’ (MFMO) series. While the earlier commercials had the lead character portray a slightly serious role; giving advice to investors, in the new ad he has a relaxed demeneaour and helps clients use the Motilal Oswal Mobile Trading App to the best of its capabilities.

     

    Moving away from the template of the earlier ads which had a feel of a film trailer, the new ad packs in subtle humour derived out of the situations portrayed in the film. The screenplay of the film is also intriguing. The lead protagonist appears in unusual manner in every situation and helps his clients only for one to realize that he actually resides in the App. And that revelation happens with a punch when one of the characters in the end, innocently asks – ‘Button dabane se aap aajate hain’ and MFMO cheekily replies ‘App ki Kasam’. Overall, the film  make its point in an interesting manner.