MxMIndia

Tag: Mother’s Recipe

  • To elevate brand

    82.5 Communications wins mandate for Mother’s Recipe 

    Mother’s Recipe, the homegrown food brand, has assigned its creative mandate to 82.5 Communications. The full-service creative duties of the brand will be handled by the agency’s Mumbai office.

    Said Sanjana Desai, Executive Director, Desai Foods Pvt. Ltd: “We are thrilled to partner with 82.5 Communications. Their deep understanding of Indian consumers, coupled with their innovative approach and strategic insights, makes them the perfect fit for our brand that is deep rooted in Indian traditions. Their expertise in creating compelling and memorable campaigns aligns perfectly with our vision. We are confident that their strength in storytelling and creativity will help us elevate our brand and connect more deeply with our audience.”

    Added Anuraag Khandelwal, Chief Creative Office, 82.5 Communications India: “I personally have loved Mother’s Recipe products, and we are thrilled to embark on this flavourful journey with them. It’s an exciting opportunity to spread the goodness and authenticity of Mother’s Recipe at an age where the youth has adapted to a  fast food culture.”

  • To launch Desi Szechwan

    Triton films for Mother’s Recipe

    By Our Staff

     

    Mother’s Recipe has unveiled a new TVC to launch Desi Szechwan under the brand name ‘Recipe’. The TVC will be shown on all major OTT platforms.

     

    Commenting on the latest TVC launch Sanjana Desai, Executive Director, Mother’s Recipe, said: “We understand the changing profiles, thought processes, preferences, and discerning tastes of millennials based on which we created a product like Desi Szechwan Chutney. The TVC campaign depicts the spicy twist the chutney adds to any dish. With the zest to live life to the fullest and with bubbling energy, today’s youth are more open to creating new experiences. With the launch of our latest TVC, we aim to connect with our audience with the theme that is most relevant, Life ko spicy banao which reflects that taste Szechwan adds to any dish.”

     

    Added Triton Communication Creative team: “The campaign was the outcome of research we conducted on current trends & consumer behaviour. We were excited and privileged to be a part of the team. In today’s fast-paced world, where everyone is stressed for time, our dependency on ready products has grown, yet without sacrificing taste or quality. The campaign’s Objective was to highlight the exciting flavours of the Szechwan chutney which can add a burst of flavours to both food & life.”

     

  • Triton is the creative agency and Social Panga is the social media agency

    Mother’s Recipe launches social media campaign

    By A Correspondent

     

    FMCG brand Mother’s Recipe has launched a social media campaign titled ‘Your Traditions Our Pickles’ to revive the emotions of tradition. The campaign was launched with a purpose to strike a chord with its consumers amidst the pickle season. Triton is the creative agency and Social Panga is the social media agency.

     

    Said Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods: “We have launched the campaign ‘Your Traditions Our Pickles’. The idea spurted when we realised that our culinary traditions cannot be contained by the threat of a virus, why should we miss out on the taste of tradition this summer? With all our campaigns we have always believed in striking an emotional chord with our consumers and their treasured memories. We have over 50 variants of pickles available for every taste. There are no added preservatives, no artificial colours, its made the traditional way with lots of love. ‘Pesh hai wohi ghar wala swad, wohi summer wala swad’

     

     

  • The campaign is a tribute to all the mothers who have been through rough patches

    Mother’s Recipe celebrates unconventional mothers in campaign

    By A Correspondent

     

    To celebrate motherhood, Mother’s Recipe launched a social media campaign #TasteofMothersLove. The campaign is a tribute to all mothers who have been through rough patches, joys and most importantly have been a pillar of support to those who are in desperate need for unconditional love.

     

    The campaign has been conceptualised and executed by Mother’s Recipe and Social Panga to celebrate unconventional moms and their role in the lives of children and those stuck away from home during the quarantine.

     

    Talking about the initiative, Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd. said, “Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to spread the taste of mother’s love. With this online campaign, we want to highlight the dedication and selfless love of these unsung warriors like Mrs Sundari, Sabina Soloman and many other mothers like them. We are anticipating a greater response and participation from people across all generations. We urge more and more people to come forward to extend their wholehearted support towards this noble initiative.”

     

    Adding about the campaign, Himanshu Arora, co-founder of Social Panga, added: “Mother’s Day has always been special for Mothers Recipe as a brand and has played a vital role in talking about the importance of sharing mother’s love with those who lack it. And we intended to maintain the same brand essence this year as well with our take on the campaign. Most often we forget to talk about unconventional mother figures in our lives who make a lot of difference. With this campaign, we really want people to take a moment and celebrate these women who have spent almost their whole lives sharing unconditional love to those in need. The idea is to share the #TasteOfMothersLove through stories that touch your heart. What’s also incredible is that no one stepped out to make this film.”

     

     

  • The campaign addresses the stereotypical prejudices associated with women

    Mother’s Recipe highlights stereotypical comments against women in new ad

    By A Correspondent

     

    Mother’s Recipe has created an engaging vox-pop in collaboration with Social Panga, that questions the stereotypical comments targeted towards women. To commemorate Womens Day, the company came up with the #PerceptionBadlo campaign to address the stereotypical prejudices associated with women.

     

    Speaking about the campaign, Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd said: “Mother’s Recipe as a brand has always encouraged women empowerment and with this campaign, we aim to bring a change in the mindset of the people who create stereotypical biases against women. We have observed that certain comments and remarks are rooted in centuries-long differences in class, sexism, and stereotyped gender roles at work, in society, and in private life. Hence, we created a campaign #PerceptionBadlo to spread awareness against the biases related to a specific gender. “

     

    Adding to the success of the campaign, Himanshu Arora, founder of Social Panga, added: “The campaign was the result of the analysis we did regarding the current trends around women. We noticed a lot of chatter around stereotypical discrimination against women like only girls can wear pink, a woman should have a child by the age of 30, women belong in the kitchen, etc.  It was a conscious decision to associate with Mother’s Recipe for this campaign for driving a change. Through this campaign we aim to bring a momentum of changing the stereotypical thoughts that are associated with women.