MxMIndia

Tag: Mosaic 2012

  • Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies

    Dainik Bhaskar to launch Mosaic 2012 ‘Best in Print’

    By A Correspondent

     

    Dainik Bhaskar Group is all set to launch the second edition of its best-in-print ads – Mosaic.

     

    The book will be unveiled on April 5 at the Dainik Bhaskar Group sponsored IAA debates in Goa. In recognition of the talent and massive creative potential that India has to offer, the group hopes that this book will be a reference point for all possibilities in the print category.

     

    Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies. The insights section features senior industry members sharing their reasons for picking the featured advertisements.

     

    This collector’s compilation is facilitated by afaqs! and supported by ABP News and Ad Club.

     

  • The coffee table book features the best print campaigns of around 70 brands created by 23 leading creative agencies in India

    Bhaskar announces second edition of Mosaic

    By A Correspondent

     

    Encouraged by the success of Mosaic 2011, Dainik Bhaskar Group is now gearing up for an even bigger second edition of ‘Mosaic – India’s Best in Print’. The coffee table book features the best print campaigns of around 70 brands created by 23 leading creative agencies in India.

     

    Mosaic 2011 not only compiled excellent print creatives but had comments by leading media experts on what made them stand out and which were their five favourite ads from the 123 ads printed. With an added feature of the National Creative Directors commenting on what made them choose the creatives as their best, Mosaic is a collector’s publication.

     

    Commenting on Mosaic 2012, Sudhir Agarwal, MD, D B Corp Ltd. said “As a leading national media organization, we are proud to have co-created the first edition of Mosaic in 2012 as the compilation of Best in Print advertising and marketing in India. It illustrates the way the print medium has been used with a significant impact to deliver on brand promise and is a ready reference for professionals practicing the art for the possibilities in print category. The response has been tremendous and I believe, more than 9,500 copies were downloaded in addition to the 4,500 physical copies of the book circulated within the agencies and marketing organizations. A few copies have, in fact, been forwarded by some of the agencies to their counterparts globally as a reflection of Indian work. The teams at the Dainik Bhaskar Group have been working to further improve on Mosaic in its second edition and we are excited to make it more salient and inclusive.”