By A Correspondent
In the silver jubilee year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of its ‘Insta’ range of liquid vaporisers. The alliance is aimed at creating a partnership between Mortein and the leading actress to create an awareness about the menacing mosquito threat, especially dengue.
On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said: “We are pleased to announce Unicef Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases. This year we are happy to announce a new Tulsi fragrance within our range of Liquid vaporizers which will be available for INR 72/- for 35ml and 49/- for a chotu refill packâ€.