MxMIndia

Tag: More

  • Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India

    Dream Theatre launches Power Rangers Samurai merchandise

    By A Correspondent

     

    Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India. The long-time running hit show owned by Saban Brands is telecast on both Nickelodeon and Sonic.

     

    The new Power Rangers Samurai collection, targeted at audiences between ages 4 and 14 years, ranges from Toys, Apparel, Footwear and Publishing to Sporting goods like Skateboards and Cycles.

     

    Commenting on the launch, Jiggy George, Founder and CEO, Dream Theatre, said, “The Power Rangers franchise is the first boy action brand that has stayed alive and resonant for nearly two decades. Dream Theatre is excited to deliver excitement to the fans in India with a slew of authentic Power Rangers Samurai merchandise.”

     

  • Hot on the heels of bagging the Aditya Birla Retail "More." business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch

    Everest wins Borosil’s creative mandate

    By A Correspondent

     

    Hot on the heels of bagging the Aditya Birla Retail “More” business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch. The agency’s Mumbai office will handle the business, initially working on the microwavables range.

     

    Commenting on the reasons for choosing Everest, Priyanka Kheruka, Director, Borosil Glass Works commented: “We, at Borosil, are very passionate about our brand and wanted a partner who shares our passion and vision for Borosil. Everest has demonstrated this passion and have created a strategy aligned with our vision.”

     

    Commenting on the win, Dhunji S. Wadia, President, Everest said: “We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. We look forward to take the brand to greater heights.”

     

    Rahul Jauhari, NCD, Everest said: “It’s great to welcome clients who appreciate totally unconventional thinking and work. We look forward to a wonderful relationship.”

     

    Borosil Glass Works is a producer of laboratory glassware and microwavable kitchenware in India. It was established in 1962 in collaboration with Corning Glass Works, USA. In 1988, Corningdivested its share holding to the current Indian promoters.

     

    Everest is a creatively led, full-service agency with a reputation for delivering fresh, original thing that helps clients succeed. The agency has offices in Mumbai and Delhi and representations in Chennai, Bengaluru and Kolkata.