MxMIndia

Tag: Morden Chen

  • UC Ads announces content marketing initiatives in India

    By A Correspondent

    UC Ads has announced the launch of a bouquet of content marketing services for brands.

    Said Morden Chen, General Manager, UC Ads: “UC Ads provides multiple influencer marketing methods, including shopping recommendations, Product Review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods. These interactive influencer campaigns allow content to be represented by not only graphics and text, but engagement. In a recent campaign of a smartphone launch, influencers led the launch conference with live-streaming and interacting with fans. There are also product unboxing sessions, test and reviews and other activities to show three-dimensional and perceptible products for the brand.”

  • He will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile

    Johnny Li to handle overseas ad biz at Cheetah

    By A Correspondent

     

    Johnny Li, Vice President of Sales & Business Development at Cheetah Mobile, has been appointed to lead Cheetah Mobile’s India advertising business. He will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile to pursue other interests.

     

    “India’s mobile advertising market is booming. We are confident that our unique and comprehensive mobile marketing solutions coupled with our AI technology can help advertisers reach their target audience effectively,” said Johnny Li, Vice President at Cheetah Mobile.

     

    Prior to Cheetah Mobile, Johnny Li held the positions of Senior Manager and then Director of International Business Development at NQ Mobile Inc.