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Tag: Moran Birger

  • Launches a 3-day special offer from India to London

    British Airways unveils new short film – ‘Fuelled by Love’

    By A Correspondent

     

    British Airways has unveiled its latest brand campaign, a short film titled, ‘Fuelled by Love’. The film isinspired by a real-life experience of a British Airwayscabin crew member.

     

    The film follows the story of a young UK based cabin crew member who is flying to India for the first time. On her maiden trip to India, she meets a customer on board with whom she develops a special bond, creating beautiful memories which resonate with her on every one of her future flights.

     

    The film has been created by Sapient Nitro and directed by Neeraj Ghaywan, the critically acclaimed director of the Hindi film, ‘Masaan’.

     

    To celebrate the new brand campaign launch, British Airways has announced a three-day offer for its customers from India to London with all-inclusive fares starting from just INR53, 542 and INR 145,517 in World Traveller (economy) and Club World (business) respectively. The offer is valid for sale period,2 February 2016 –4 February 2016 and for outbound travel period until 30 June 2016.

     

    Moran Birger, British Airways’ Regional Commercial Manager, South Asia, said, “India is British Airways’ second largest market outside the UK and after the US.  We are proud of our rich heritage of over 90 years in India and deep understanding of this wonderful country. Through this film and the brand campaign, we want to show the actual experiences of our cabin crew members serving customers on our India routes. Many of them have shared stories of how care and thought that goes into every part of their journey have helped them connect with our customers and provide a more personal service.”

     

    The short-film will be promoted on British Airways’ social media channels and run alongside print, digital, outdoor and social media campaigns in three phases commencing from 2 February until the end of the month. The amplification on social media will involve real-life, compelling crew stories through short videos and photo essays.

     

  • Showcases journey of its #wingstoadream contest winners

    #wingstoadream celebrates true Indian family bonds

    By A Correspondent

     

    To commemorate the arrival of British Airways’ brand new Boeing 787-9 Dreamliner launching on its Delhi to London route, the airline launched a special contest called #wingstoadream to invite the grandchildren of India and their grandparent to win a trip to London, flying on British Airways’ latest addition to the fleet.

     

    British Airways is delighted to share a short film capturing some of the happy moments of the winning families. The film tells the story of two of the winning grandchildren amongst others, who surprised their grandparent with the gift of travel through British Airways. These winners showcased their true emotions by bringing a cheer on their grandparent’s face to create new memories and reminisce good old times with them. With this contest, British Airways hopes to give yet another chance to strengthen their family bond and create everlasting memories of enjoying London with British Airways.

     

    Moran Birger, British Airways’ regional commercial manager, South Asia said: “We are pleased to launch the #wingstoadream short film that celebrates true Indian family bonds. Our film focusses on spending quality time with grandparents and creating new memories that would last a lifetime, whilst discovering a new place and enjoying the journey with British Airways.”

     

    “We are consistently introducing India specific initiatives that allow us to create a meaningful connection with our young customers, and truly demonstrate our commitment to India.”