Indian companies won four Golds and nine Finalists at the 35th Golden Award of Montreux Switzerland Festival held recently..
The Tata Motors in-house agency won teo Golds, “Ramadan 2024” in the Category Creative Use of Media and “ Hero Stories from Bangladesh” won Gold in the Category Digital/ InteractiveTree Design won Gold for “Tata Tea Premium Independence Day Packs” in the Category of Design.White Rivers Media won Gold for “Daughters of Piplantri” in Corporate Film“ category.
Indian companies won nine Finalist Certificates which is notable as Montreux does not award Silvers and Bronzes only Finalists. Tata Motors won three Finalist Certificates for “Tata Ultra FE+ South Africa Launch Campaign” in the Categories Creative Use of Media, Design and in Digital /Interactive. “Tata Motors Ramadan 2023” won a Finalist Certificate in the Category Digital / Interactive.
Tree Design won finalists for Toblerone Tiny’s Special Edition Range” and “Tata Tea Premium Independence Day Tea Table Book” in Design category while“ “The Greatest Entertainers” won a Finalist in Direct Marketing. White Rivers Media won a Finalist in Digita/Interactive.
Musemakers won a Finalist for “Singapore Tourism Board AR Postcards” in Digital /Interactive BETC Paris was crowned Agency of the Year for 2024, and Havas won theemerging Network of the Year.
Said veteran advertising professional and part of the fest’s internal jury Ajay Chandwani “Montreux Festival has now become one of India’s more sought after award festival along with Cannes, One Show and D&AD as we are seeing more participation and recognition for Indian work. The last few years has witnessed some great Indian work winning at Montreux Festival.”
So while Cannes Lions 2020 has been put off as has our own Abby and Goafest, the 31st edition of the Montreux Advertising Festival is scheduled this year at Montreux on April 16, 2020. Now Montreux Festival has been a precursor to Cannes for 30 years and one of Europe’s leading Advertising and Media festivals. Judging this year will be entirely done using online voting. And the event will also happen virtually.
At the recently conducted 30th Golden Award of Montreux Switzerland Festival, Indian agencies won six gold medals across the categories of Media, Design, TV/Cinema and Events.
Commenting on the success of Indian companies, Ajay Chandwani Director Percept and Brand Engagement Consultant who was on the International Jury at Montreux said: †India has been steadily climbing up on the international festival performance in the last few years. Montreux Festival Switzerland has been witnessing a significant rise in participation from India and this year’s haul of 5 Golds and 16 Finalists is India’s best performance yet. It’s also heartening to note the Golds and Finalists from India were in varied Categories like Digital, Mobile, Direct, Design, Print and Film. It is now a matter of time when India will create its own culture of advertising like Brazil, Japan or Thailand.â€
By A Correspondent