Asian Paints is presenting ‘Pragati Ke Rang’, a content series that spotlights small-town stories honouring creators making a real impact and mission for positive change. The 4-part series has been conceptualised by Monk Entertainment and Next Narrative and produced by SOL Entertainment.
Said Amit Syngle, MD and CEO, Asian Paints: “At Asian Paints, we are dedicated to fostering growth and progress across relentlessness/” title=”India will hopefully learn lessons of relentlessness”>India. Our value-offering, Asian Paints NeoBharat has been an ode to the millions of Indians who are in pursuit of a better life. With NeoBharat we expanded our footprint wider & democratized the category further. Our new content series, ‘Asian Paints Pragati Ke Rang,’ highlights the inspiring journeys of individuals from small towns who are shaping their futures andadding to the progress of India. This vision closely aligns with NeoBharat, our Latex Paint designed to offer an affordable solution for creating beautiful homes & spaces. Through these compelling stories, we hope to spark aspirations by bringing alive these inspiring stories of India. Our goal is to turn every space into a symbol of progress, empowering people and communities throughout the country.”
Added Viraj Sheth, CEO and Co- founder of Monk Entertainment: “We are thrilled to partner with Asian Paints on such a meaningful project. ‘Pragati Ke Rang’ is not just a show but a movement that reflects our shared commitment to creating content that drives real change. By collaborating with creators like Ankit Baiyanpuria and R Rajesh who resonate deeply with rural audiences, we’re able to bring forward stories that inspire and uplift while also showcasing the superior quality of Asian Paints NeoBharat.”
Adding to this, Mohit Jagtiani, Founder of Next Narrative, said, “YouTube serves as a vast and inclusive platform where creators can connect with their audiences in a genuine and impactful way. This rural content IP transcends traditional advertising; it’s about creating a show for Asian Paints from the ground up while simultaneously transforming community spaces in rural India. We are honoured to be part of this journey, contributing to meaningful progress, and fostering authentic connections.”