By Our Staff
Tata Capital unveils a digital campaign to promote its investment DIY smart App – Moneyfy. The digital campaign will be live across various digital and social media platforms. These include News and Music Apps, OTT platforms, YouTube, Facebook, Instagram and Twitter. The campaign is conceptualised by Viscomm Communications.
Speaking on the latest Moneyfy campaign, Abonty Banerjee, Head of Marketing, Tata Capital said: “Investments including mutual funds as an asset class has gained significant traction across digital platforms. Investors today are far more comfortable using digital mediums to research, invest and plan. Moneyfy with all its new best- in-class compelling features and offerings promises to serve the new -to -investment as well digitally savvy investors to achieve their financial goals. Our new campaign gives us the opportunity to engage with our customers and guide them in their financial journey.”