MxMIndia

Tag: moneycontrol.com

  • The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures

    Maxus creates special innovation platform for Vodafone

    By A Correspondent

     

    When the seeds for a successful business venture are sown, it takes a great amount of passion and the right opportunities for it to become prosperous. Devising a fresh media gratification marketing plan for its client Vodafone, Maxus has endeavored to assimilate special branded content and programming, along with a consolidated promotion package, in order to reach out to the right audience at a phenomenal scale.

     

    The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures, where entrepreneurs attempted, in a pitch-perfect platform, to emphasize their position on reasons why Vodafone should provide them with a strong media and consultancy backing. And the prize? The top ten list featured on India’s biggest business news channel, CNBC-TV18, the prestigious Forbes India magazine, business tabloid Mint and the online business portal moneycontrol.com.

     

    Providing details of the same, Shailja Vohra, National Director, Maxus ESP informed, “Vodafone has partnered with Maxus ESP to devise and implement  the content strategy campaign which began with a CALL FOR ENTRY Stage promoted on Mint, Forbes, CNBC-TV18, Moneycontrol.com and the strong Social Media assets of the TV18 group. At the same time, India’s most well-known business news anchor, Shereen Bhan, is the face of this strategic campaign and is showcased in the CFE promos.”

     

    “The content extended across digital, on-air and in-show branding. This unique initiative also proved that our business acumen lies in delivering the best, for our esteemed client” she added.

     

  • The former Network18 senior exec has teamed up with a small team of media and technology professionals to launch a content marketing solution

    Rajan Srinivasan, others launch content marketplace

    By A Correspondent

     

    Former IBNLive CEO Rajan Srinivasan along with Moneycontrol.com VP Sales Mahip Singh have teamed with a bunch of tech brains from the Indian Institute of Technology to launch a unique content market proposition with Spiral Content Solutions and their offering called Scatter, billed as India’s first content marketplace – “Scatter.”

     

    In its current avatar, Scatter addresses three stakeholders: marketers, content publishers and digital consumers.  Says Mr Srinivasan who is designated CEO of Spiral Content:  “Content engagement is clearly multi-layered and Scatter currently addresses just one of these layers. It helps brands connect with consumers on the back of superlative content which consumers want to read and know more about”

     

    Unlike a pure trade based market place, Scatter adds intelligent layers for the marketers to ensure that they are constantly able to access relevant and potential conversation points. The platform took around nine months to build out and this effort was led by their CTO Pratik Poddar, who found this an interesting problem to work on. Adds Mr Poddar: “Scatter makes sure that the marketer never falls short of things to say. The platform addresses brand attributes, consumer passion points, a great editorial calendar tool and a real time opportunity to plug into LIVE conversations. Our efforts will always be focused on making Scatter a compelling tool in the marketers arsenal”

     

    Says Spiral Content COO Mahip Singh: “We have received an overwhelming response from the publisher community. Scatter allowed publishers an opportunity to resurface their content and today it boasts of more than 80 publishers of Indian and International repute. We create opportunities for publishers and marketers to come together to service the needs of brands seeking to engage better with their customers.”

     

    Scatter has already been launched and is working closely with leading publishers, bloggers and other content generators, informs Mr Srinivasan.

     

  • The business and financial portal is relaunching its property section with an online property expo

    moneycontrol.com re-launches property section

    By A Correspondent

     

    moneycontrol.com is relaunching its property section with an online property expo. Along with the property showcase and news, users can also chat with leading property experts and address their queries (link: http://www.moneycontrol.com/property/).

     

    Speaking about this new section, Rubeena Singh, Business Head, moneycontrol.com, said: “More and more users are searching for properties and property-related information online. Today, real estate has become a very important part of the investment portfolio.”

     

  • The day-long event on April 30 will include a host of investment experts who will answer queries from investors all over India

    Moneycontrol.com holds Master Your Money, an online investor event

    By A Correspondent

     

    Moneycontrol.com has launched an online investor camp starting April 30. The day-long event will include a host of investment experts who will answer queries from investors all over India.

     

    Master Your Money brings an opportunity to investors in India to go online and connect with leading experts, and get answers to their investment queries online. It provides a resource to millions of investors currently confronted by falling stock markets, high rates of inflation, skyrocketing real estate prices and the exploding value of gold.

     

    Master Your Money is open to all kinds of investors, from buyers of fixed deposits, government bonds and insurance, HNI stock and mutual fund investors, individual traders and corporate finance professionals. The online event covers stocks, bonds, insurance, gold and real estate.

     

    “As a national portal dedicated to serving investors in India, we conceptualized Master Your Money to provide financial knowledge to the entire community of Indian investors,” said Joyson Thomas, CEO, moneycontrol.com.

     

    More details are available at http://www.moneycontrol.com/master_your_money/.

     

  • Aditya Birla Money MyUniverse has entered into an exclusive partnership with moneycontrol.com, and will offer a state-of-the-art personal finance management platform to its 1.9 million portfolio users

    MyUniverse, moneycontrol.com offer personal finance management platform

    By A Correspondent

     

    Aditya Birla Money MyUniverse and moneycontrol.com have announced their strategic alliance to offer a state-of-the-art money management service to the customers of moneycontrol.com.

     

    While Aditya Birla Money MyUniverse will get access to moneycontrol.com’s existing 1.9 million portfolio users, moneycontrol.com will get access to MyUniverse’s money management platform, giving its customers a complete and automated way of managing their finances. Through this alliance, the users of moneycontrol.com will now get a complete view of all their finances. This alliance additionally will also enable moneycontrol.com portfolio users to do their expense analysis from Aditya Birla Money MyUniverse and get portfolio advices powered by Aditya Birla Money Mart.

     

    On the occasion, Sudhakar Ramasubramanian, CEO – Aditya Birla Money Mart & MD – Aditya Birla Money, said, “We are happy to be associated with moneycontrol.com, India’s leading financial portal. This exclusive alliance is our step forward to meet the growing need of Personal Finance Management in India. Through this opportunity we extend our services in making money management comprehensive and automated for all moneycontrol.com users.”

     

    Lakshmi Narasimhan, CEO, Web18, said, “We have been constantly endeavouring to offer innovative and convenient services to our users. Our partnership with Aditya Birla Money MyUniverse marks the beginning of a relationship between two leading online business platforms whose focus is to make money management simpler, better organized and convenient to the users. We are sure that our existing and new users will rapidly adopt this platform.”

     

  • Moneycontrol.com recently launched its Budget 2013 campaign "Budget Moves, Chidambaram Style", which shows the finance minister grooving to some unique dance moves

    Moneycontrol.com does a song-and-dance around Budget

    By A Correspondent

     

    Moneycontrol.com recently launched its Budget 2013 campaign “Budget Moves, Chidambaram Style”, which shows the finance minister grooving to some unique dance moves.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=LDm-leYuiAI[/youtube]

     

     

    The latest commercial shows a number of quirky moves that include Kainchi Cut and Bull Walk as part of the Minister’s repertoire of dance steps. The idea for this campaign was an extension of the campaign proposition from last year’s “Rock the Sabha” which had key politicians like P Chidambaram, M Karunanidhi, Mamata Banerjee and the then Finance Minister, Pranab Mukherjee, playing guitars and jiving to the beats of rock music.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=q5sFpHoBsBw[/youtube]

     

     

    The set of four entertaining films bring a dash of irreverence to the serious brand and add the right amount of masala to the Budget 2013 coverage of moneycontrol.com. Budget 2013 on moneycontrol.com is a complete package which, apart from streaming the FM’s speech live, also includes interactive elements like poll, debates, slideshows, online chats, live blogging and videos.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=ShLyPCWR0HQ[/youtube]

     

     

    Speaking about the campaign, Rajan Srinivasan, Marketing Head, Web18, said, “The fact that the biggest and the best coverage of the Budget happens on moneycontrol.com is not news. But the fact that we have made it interactive to ensure that that we get a new generation of users interested in the Budget was something that we wanted to communicate with this campaign and I think that objective has been achieved. The look is fresh and edgy and will definitely strike a chord with the audience.”

     

    Kaushik Roy, Senior Creative Director, Contract Advertising said, “Inspired by last year’s success, we decided to push the creative further this time, to be more entertaining and in-your-face. So this time around, it’s all about dance. We’re excited and eager to see how this campaign does in the marketplace.”

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=37G0a3lyhbE[/youtube]
  • Moneycontrol.com has recently launched Investment Watch, a real-time alert service that will keep subscribers updated about the markets and will also let them stay updated with their portfolio

    Investment Watch from moneycontrol.com

    By A Correspondent

     

    Moneycontrol.com has recently launched Investment Watch, a real-time alert service that will keep subscribers updated about the markets and will also let them stay updated with their portfolio.

     

    With this service, users can get stock quotes, commodity prices, currency rates, Indian and global market indices as well keep up with the ups and downs in their portfolio.

     

    Subscribers can get the alerts through SMS, Emails and desktop notifications, which they can customize according to their preferences.

     

    Commenting on the launch, Joyson Thomas, COO, Web18 said, “Investment Watch keeps its subscribers constantly updated about the markets and their portfolio. This is an extremely comprehensive product that covers all major financial instruments and also manages to reach users through all devices viz desktops, laptops, tablets and mobile phones.”

     

    Investment Watch can be accessed at http://investmentwatch.moneycontrol.com/.

     

  • The day-long event will include a host of investment experts who will answer queries from investors all over India

    Moneycontrol unveils online investor event

    By A Correspondent

     

    moneycontrol.com has launched an online investor camp starting at 8am on May 8. The day-long event will include a host of investment experts who will answer queries from investors all over India.

     

    Master Your Money brings a unique opportunity to investors in India to go online and connect with leading experts, and get answers to their investment queries online. It provides a resource to millions of investors currently confronted by falling stock markets, high rates of inflation, skyrocketing real estate prices and the exploding value of gold.

     

    Master Your Money is open to all kinds of investors, from buyers of fixed deposits, government bonds and insurance, HNI stock and mutual fund investors, individual traders and corporate finance professionals. The unique online event covers stocks, bonds, insurance, gold and real estate. Master your Money is sponsored by Principal Mutual Funds (sponsor – Mutual Fund section), L&T Insurance (sponsor – Insurance section) and Aditya Trading (sponsor – Stocks section)

     

    “As a leading national portal dedicated to serving investors in India, we conceptualized Master Your Money to provide knowledge to the entire community of Indian investors,” said Joyson Thomas, COO, Web 18. Mr Thomas added that this is the fourth edition of Master Your Money and the first event which has attracted investors from all over the country.

     

  • Financial portal moneycontrol.com’s new commercial features 'rockstar netas'

    Budget comes alive on moneycontrol.com

    By A Correspondent

     

    Moneycontrol.com recently launched its Budget 2012 campaign Rock the Sabha, which shows some well-known political personalities hitting the high notes.

    The latest moneycontrol.com commercial, which is currently on the air, has set the ball rolling for moneycontrol.com’s Budget 2012 campaign. With key politicians like P Chidambaram, M Karunanidhi, Mamata Banerjee and Finance Minister Pranab Mukherjee playing guitars and jiving to the beats of rock music, the rock concert effect introduces the Budget 2012 coverage on moneycontrol.com in an unexpected way.

    The bold punchline, ‘Budget Comes Alive’, brings to life the brand’s rather sober attitude and creates the right amount of curiosity towards the newly incorporated interactive elements like poll, debates, slideshows, online chats, LIVE blogging and videos on  moneycontrol.com’s budget page, said a release from the company.

    Commenting on the campaign, Lakshmi Narasimhan, CEO, Web 18, said, “Apart from communicating that moneycontrol.com presents the biggest Budget coverage online, one of the key objectives of this campaign was to give a fresh perspective to moneycontrol.com and reach out to new users.”

    Ravi Deshpande, Chief Creative Officer, Contract Advertising, said, “Moneycontrol.com is the undisputed No.1 financial portal of the nation. It has redefined the way finance is presented and consumed in today’s day and age. Which is why we thought its communication too has to make a bold, emphatic statement. If the Budget campaign is disruptive, it’s only to mirror what the brand is actually doing in the marketplace.”

    Kaushik Roy Senior Creative Director & AVP, Contract Advertising said, “It’s absolutely eye-opening! The way in which moneycontrol.com is taking the boredom out of the Budget presentation. The ‘Rock the Sabha’ campaign is an attempt to make that point loud and clear. We hope it will attract newer, younger audiences, in addition to exciting millions of existing users.”

    The ad can be viewed at http://t.in.com/budget2012.

     

  • Master Your Money – Tax Special is designed to offer an interpersonal plane to impart information and knowledge to the participants

    Online tax special programme from moneycontrol.com

    By A Correspondent

     

    Financial portal moneycontrol.com has unveiled Master Your Money -Tax Special, the first exclusive online event in a series of dedicated online investor camps. The month long event intends to get distinguished market experts to interact with and guide the users on their tax plans.

     

    The format-exclusive Master Your Money – Tax Special is designed to offer an interpersonal plane to impart information and knowledge, where participants can interact with market gurus who will decode the complexity of tax calculations and offer valuable tips.

     

    It is a platform where the users from different walks of life will get an opportunity to choose from a gamut of features and get their tax-related queries answered. Ranging from interactive sessions like income tax advice, FAQs and live chat with the experts to the application-based online Tax calculator, Income classifications, and a choice of tax saving instruments, Master Your Money – Tax special is all set to beat the income tax blues of all the users.

     

    “Master Your Money – Tax Special is our effort to reach out and provide feasible income tax solutions to the entire community of Indian investors,” said Joyson Thomas, COO, of Web 18, the company that owns moneycontrol.com.”

     

    He added that this is Master Your Money’s first in the series of dedicated online events and is attracting users from all over the country.

     

  • The new moneycontrol.com iPad app will provide enhanced real-time access to financial markets.

    Moneycontrol.com launches first app for iPad

    By A Correspondent

     

    Moneycontrol.com has announced the launch of its new app exclusively for iPad users. Already the no 1 financial app on iPhone and other smart phone platforms, the new moneycontrol.com iPad app will provide enhanced real-time access to financial markets.

     

    Users can get real time stock quotes, commodity prices, currency rates, Indian and global market indices as well as enjoy in-depth coverage and analysis of financial markets, economy, business and much more. Besides this, users can also access their portfolio and watchlist and watch live streaming of CNBC-TV18 and CNBC Awaaz. Users can also access moneycontrol’s large investor community through moneycontrol’s message board service. The app also includes a whole host of other features like alerts, in-depth information and data on all listed companies, video-on-demand etc.

     

    Commenting on the offering, Joyson Thomas, COO, Web18 said, “As increasing number of users are now consuming content and services through tablets and smartphones, it made sense to tap into this fast growing segment of savvy users, and carve out a dominant position in this space. Launching the moneycontrol app for iPad is part of our endeavor to stay in tune with changing user preferences. Looking at the overwhelming response to the moneycontrol app across all other platforms and the feedback that iPad has received from the market, we are positive that the combination of both will take this product to a new level.”

  • moneycontrol.com unveils Master Your Money – An online investor event

    Online investor camp from moneycontrol.com

    By A Correspondent

     

    moneycontrol.com, India’s No1 financial portal, has launched an online investor camp starting 6am on November 16, 2011. The day-long event includes a host of investment experts answering queries from investors all over India.

    Master Your Money brings a unique opportunity to investors in India to go online and connect with leading experts, and get answers to their investment queries online. It provides a resource to millions of investors currently confronted with falling stock markets, high rates of inflation, skyrocketing real estate prices and the exploding value of gold.

    Master Your Money is open to all kinds of investors, from buyers of fixed deposits, government bonds and insurance, HNI stock and mutual fund investors, individual traders and corporate finance professionals. The unique online event covers stocks, bonds, insurance, gold and real estate.

    “As a leading national portal dedicated to serving investors in India, we conceptualized Master Your Money to provide knowledge to the entire community of Indian investors,” saidJoyson Thomas, COO, of Web 18, the company that owns moneycontrol.com”. Mr. Thomas added that this is the 2nd edition of Master Your Money and the first event attracted investors from all over the country.

    “As owners of the No. 1 financial national portal in India, it was logical for the leader to protect the interests of our audience,” said Mr Thomas.