By Our Staff
Money9 Mega Annual Personal Finance Pulse survey shed light on the financial landscape of India. More than 22% of Indians have been forced to deplete their lifetime savings due to unexpected medical emergencies. Despite signs of economic recovery, a daunting 56% of Indian households live in constant fear of job loss.
However, amidst these challenges, India continues to dream. The survey indicates that 3% of families plan to purchase a two-wheeler or car in the next six months, while over 10% have their sights set on acquiring a smartphone within the same period.
This survey was conducted in collaboration with Research Triangle Institute (RTI) International. RTI International has a proven track record of conducting research studies for various clients, including esteemed organizations such as the World Bank, International Finance Corporation, and the World Health Organization.
This data comes from Money9’s annual Personal Finance Pulse survey, the most extensive and comprehensive examination of Indian households’ income, expenditures, standard of living, savings, investments, and future aspirations. Money9, India’s first multi-media and multi-language Personal Finance platform, is also the fastest-growing super app, and it is part of the TV9 Network, India’s premier news network.
The 2023 edition of the survey has covered more than 35,000 households across 20 states, spanning 1,170 locations and 115 districts in India. It represents a diverse cross-section of age groups, income levels, and geographical locations, encompassing both urban and rural populations. Special attention has been given to urban and suburban households.
Said Barun Das, MD and CEO, TV9 Network: “Amidst the financial challenges revealed by the Money9 Mega Annual Personal Finance Pulse survey, the resilient spirit of India shines through. The data puts a spotlight on both the struggles and dreams of our people. As the MD and CEO of TV9 Network, India’s No.1 News Network, I see a nation unyielding in its aspirations, adapting to change, and crafting unmeasurable layers that define the complexity and richness of India’s financial landscape.”