MxMIndia

Tag: Monetisation

  • Launches two new interactive quiz shows on the platform – ‘Super Fan’ and ‘Fake or Not?’

    Flipkart Video strengthens focus on nonfiction interactive content

    By A Correspondent

     

    Flipkart Video, the in-app video platform on Flipkart, has introduced two new quiz based shows, ‘Super Fan’ and ‘Fake or Not?’.

     

    Said Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart: “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers everyday. As the mobile screen continues to be the primary access point for personalized commerce, content, games and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us everyday and spend more time on the app.”

     

     

  • Based in Gurugram, Singh will be starting his role in August

    Sam Singh goes TikTok to ByteDance. As VP – Monetisation for India

    By A Correspondent

     

    ByteDance has announced the appointment of GroupM CEO Sameer Singh as Vice President, Monetisation (India). In his new role, Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India. Based in Gurugram, Singh will be starting his role in August.

     

    Commenting on his new role, Singh said, “I am truly excited to join ByteDance, which is one of the fastest growing global technology companies spearheading innovation in the mobile space. In India, ByteDance has transformed the way people create and interact with their content, and I believe that my experience will contribute to ByteDance’s promising journey in this market. I am looking forward to working with my colleagues, our clients, and our partners at ByteDance to create new synergies in the industry.”

     

    Welcoming Singh to the team, Lidong Zhang, Senior Vice President, ByteDance said, “We are excited to welcome Sameer to the team. We are looking forward to working with him to bring ByteDance’s monetization efforts in India across our various platforms such as TikTok and Helo  to even greater heights.”