MxMIndia

Tag: Monaz Todywalla

  • To add value to the cheese and healthy snack category in India

    PHD Media bags mandate for The Laughing Cow

    By Our Staff

     

    Omnicom Media Group’s PHD Media India has bagged the media mandate for Bel Group India’s brand The Laughing Cow. The Bel Group plans to add value to the cheese and healthy snack category in India with new product launches under The Laughing Cow brand.

     

    Said Alamjit Singh Sekhon, Commercial Director, Fromageries Bel India: “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that PHD’s data centric and uniquely innovation approach to media and communication will help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

     

    Added PHD Media India CEO, Monaz Todywalla: “This is a major win for us, and we’re looking forward to making strides in the dynamic FMCG segment which is always an exciting prospect because of the sheer volume of opportunities out there. The Laughing Cow is an iconic cheese brand and we are delighted to win media mandate in India. We are confident that this will be a journey of mutual growth and are eager to get started on a thoughtful, data-driven storytelling strategy for the brand.”

     

  • To showcase brand new SUV Kushaq

    PHD ties with Skoda for digital ad on FireTV

    By Our Staff

     

    Automobile giant Škoda Auto India, in collaboration with its agency partner PHD Media, has curated an ad with Amazon FireTV to showcase its brand new SUV Kushaq. The advertisement can be watched on FireTV’s Feature Rotator  – a billboard like placement on FireTV. The innovation was planned for Škoda Kushaq.

     

    Said Monaz Todywalla, CEO of PHD Media India: “PHD Media is stoked to have been part of this digital-first high-impact innovation with ŠKODA AUTO India. Innovation aligns closely with our mission statement, Make the Leap, and with this category we definitely did that. With a fleeting consumer attention span now more than ever, creative solutions that drive engagement are imperative to build meaningful relationships and propel growth. With increasing OTT consumption, we hope to hit the mark with this activity.”

     

    Added Tarun Jha, Head of Marketing, Škoda Auto India: “This activity aligns with the target audience of our new SUV – KUSHAQ, as it will be delivered directly to users of FireTV devices – a befitting engagement. It is the right time to be present in the line of sight of our audiences, since owing to the lockdowns the viewership and engagement have increased across digital mediums. Alongside PHD Media India, I’m certain that this category will be a differentiator for us as promises a true-to-life experience.”

     

  • The game is played via Twitter

    Skoda India & PHD launch virtual gamified challenge

    By A Correspondent

     

    PHD Media India, alongside automobile giant Skoda Audo India, in collaboration with Twitter, has launched a unique ‘speed challenge’ game exclusive for the people on Twitter. Interested participants just have to log on to tweet OCTAVIARSSpeedChallenge.com to play the game.

     

    Said Tarun Jha, Head of Marketing, Skoda Auto India: “Alongside PHD Media India, we at Skoda Auto are delighted to launch this truly innovative and distinctive gaming experience in collaboration with Twitter. Through this attractive, gamified approach, we want to highlight this revolutionary feature of the ŠKODA OCTAVIA vRS 245, promising a virtual version of the thrill that comes with reaching from 0-100 KMPH in just 6.6 seconds. I’m certain that the fastest ŠKODA on offer in India is all set to gain the interest of auto enthusiasts across the country.”

     

    Added Monaz Todywalla, CEO, PHD Media India: “This has been a great opportunity for us to partner not just with the auto giant ŠKODA AUTO India but also to collaborate with the social media giant Twitter. We are launching this innovative new game with top influencers, and are confident that it’s going to make waves on social media, thereby garnering a lot of much-deserved attention for the fastest ŠKODA model in India.”