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Tag: Mohit Nirula

  • In partnership with Columbia Pacific Communities

    Fortis launches social media wellness drive for senior citizens

    By Our Staff

     

    Columbia Pacific Communities (CPC), the Bengaluru-based senior living community operator, has partnered with Fortis Healthcare to launch a mental wellness initiative titled #ReachOut.  The objective of the 10-day social media-led initiative is to provide senior citizens with free and easy access to experts who can provide them with counselling, therapy and no-judgment confidential conversations.

     

    Said Mohit Nirula, CEO, Columbia Pacific Communities: “Even after a year of the pandemic, mental health is a topic that is not discussed much. We believe that mental wellness is an integral part of overall wellness, a primary driver of positive ageing, and have always created space and opportunities for our residents to retain charge of their lives. In these difficult times, when seniors staying on their own are feeling lonely, isolated, overwhelmed and hopeless, this initiative in association with Fortis Healthcare, one of India’s most reputed healthcare service providers, will encourage them to open up and reach out for help.”

     

    Added Dr Samir Parikh, Director, Fortis National Mental health Programme: “It’s important that we understand the need to make mental health a priority for everyone. Acceptance of mental health concerns is the first step in that direction and seeking help is most important to help individuals cope with difficulties. Mental health of the elderly needs special attention and we at Fortis National Mental Health Program at Fortis Healthcare welcome the initiative by Columbia Pacific Communities to bring mental health of the elderly into focus.”

     

  • The campaign celebrates older individuals beyond adjectives that they are linked with

    Columbia Pacific curates digital campaign to break age-related stereotypes

    By A Correspondent

     

    Columbia Pacific Communities has unveiled a digital campaign #Relearn to celebrate older individuals beyond adjectives that they are linked with.

     

    Said Mohit Nirula, CEO, Columbia Pacific Communities: “We live in a world where stereotyping has become the norm. Battling the labels associated with older adults, their fun-loving and adventurous sides are still unexplored. Committed to senior care worldwide, at Columbia Pacific Communities, we believe in positive ageing as a way of approaching life. Our campaign #Relearn debunks and discards the long-pervading stereotypes associated with ageing through engaging conversations leading to a fresh perspective.”

     

    As a part of the campaign, there are short format videos on shattering age-related stereotypes, positive ageing, and influential senior citizens such as Padma Shri awardee former Indian cricketer Syed Kiramani, ex Infosys CFO Mohandas Pai and fashion guru Prasad Bidapa talking about the perks of growing old and the power of positive ageing.

     

    Highlighting the spirit of the film – Love, not labels, Piali Dasgupta, Vice President – Marketing, Columbia Pacific Communities, added: “We live in a society where we inadvertently stereotype our senior population. Our digital film aims to remove bedded prejudice and is a fresh and realistic take on the senior cohort of society. We encourage viewers to relearn everything they knew about old age and take this very important message of positive ageing forward.

     

     

  • The account will be handled by the agency’s Bengaluru team

    WatConsult wins Columbia Pacific Communities’ Mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network, has won the 360-degree digital media mandate of Columbia Pacific Communities - a part of Seattle-based Columbia Pacific group, a service provider to senior living communities in the United States and South East Asia.

     

    The mandate includes digital media marketing, social listening and ORM, digital content creation and SEO services. In addition to this, the agency will also be designing & developing the brand’s website. The account will be handled by the agency’s Bengaluru team.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult: “It is our pleasure to partner with Columbia Pacific communities, one of the pioneers to popularise the senior living concept in India. With their recent acquisitions in the Asian market, the brand is set to significantly expand its senior housing portfolio over the next few years in the major parts of the continent. Well, this is a great opportunity for us to align our expertise with the brand to leverage their digital journey in the best possible way.”

     

    Added Mohit Nirula, CEO, Columbia Pacific Communities: “Columbia Pacific Communities is made up of people drawn to the mission of serving and fulfilling the needs and desires of our senior population. We represent four decades of international expertise in designing and building Communities and serving and fulfilling the changing and evolving requirements of our residents – a promise to be partners for life to those who repose their trust in us and give us the privilege to serve them.”