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Tag: Mohit Dhar Jayal

  • Will lead creative and strategic thinking for brand and marketing functions

    Mohit Dhar Jayal joins Royal Enfield as Chief Brand Officer

    By Our Staff

     

    Royal Enfield has announced the appointment of Mohit Dhar Jayal as Chief Brand Officer (CBO). Jayal will lead the creative and strategic thinking for brand and marketing functions to curate and further cement brand love and associations in the minds of the global consumer.

     

    Commenting on the appointment, Siddhartha Lal, Managing Managing Director, Eicher Motors Limited said: “I am extremely happy to have Mohit Jayal on board to lead Royal Enfield’s brand charter. Mohit is an experienced leader who has led high-performing teams and delivered some of the most memorable campaigns for major brands across categories. In his previous assignment as our external partner, Mohit has been instrumental in scripting the distinctly unique brand identity that has been central to Royal Enfield’s success over the years. He understands the brand very closely and is keenly aware of the unique aspects that are the essence of Royal Enfield. I am confident that under Mohit’s leadership, we will scale newer heights as we shift gears to ride forward on our global growth journey and build deeper inroads into markets and communities across the world.”

     

  • Takes online shopping beyond just brands

    Snapdeal unveils festive ad campaign

    By A Correspondent

     

    Snapdeal has launched a festive season brand campaign that showcases the diversity and depth of products available on its platform. The campaign comprises multiple short films each highlighting the undiscovered stars of online shopping – products for everyday living at great prices.

     

    According to a Snapdeal spokesperson: “E-commerce in India is now beyond just brands and discounts. It is about accessing products that add value and help upgrade the daily lives of the users in multiple, small yet meaningful ways. The purpose of the “Snap-Diwali” campaign is to showcase the vast selection of unique and functional products that are available online.”

     

    According to Mohit Dhar Jayal, co-founder of Motherland Joint Ventures, which is Snapdeal’s strategic advisor on various aspects of customer experience: “Snapdeal is in a category of its own. It offers customers a kaleidoscopic, non-stop mix of shopping and entertainment – all wrapped up in fun, accessible user experience, and super-affordable pricing. And there’s a pipeline full of exciting innovations on the way from the Snapdeal lab!”

     

    The films have been made by Italy-based illo.tv, a design studio which has worked on iconic projects for brands like Airbnb, UEFA, Snapchat, Bloomberg and various other innovative international startups. Added Ilenia Notarangelo, Creative Director, illo: “Snapdeal was one of the most fun and challenging projects in terms of production for our studio, this year. We tried to come up with some quirky, not stereotypical 15 second plots that could match the different and unusual products that Snapdeal offers. From a stylistic point of view, we tried to match our visually synthetic set design approach with the Indian Diwali mood. I think that the result is a pretty refreshing mix, with a little reference to the Memphis style.”