MxMIndia

Tag: Mohit Anand

  • Anand succeeds Sangeeta Pendurkar who resigned recently after a six-year stint

    Mohit Anand to head Kellogg India & South Asia

    By A Correspondent

     

    Mohit Anand

    Kellogg India Pvt. Ltd has announced that Mohit Anand will be Managing Director for its India and South Asia business. Anand succeeds Sangeeta Pendurkar who resigned after a six-year stint at Kellogg India. He will also be a member of the Kellogg Asia Pacific leadership team.

     

    Anand joins Kellogg from Unilever where his last assignment was the Global Vice President spearheading the water purification category for the company based out of London. Said Amit Banati, President, Kellogg Asia Pacific:“We are pleased to have Mohit join Kellogg to lead our India and South Asia business. Mohit is an excellent leader with deep India, Asia Pacific and global experiences across a number of categories and I am excited to have him join us and build on Kellogg Indias legacy.”

     

    Speaking of his new role, Anand added: “I am excited to join a company that has created love over breakfast tables for over a century. The India breakfast and snacks market in particular is constantly evolving with the dynamic consumption trends and entry of several players. I am looking forward to the ways of further unlocking the potential of the category through nutritiousfoods that Kellogg offers.”

     

  • Da Vinci Learning & Quintillion Media launch India’s 1st Kids HD Educational Channel

    Edu-channel Da Vinci Learning takes off

    By A Correspondent

     

    Da Vinci Learning announced its formal launch in India, building further on its global footprint extending across 100+ territories spanning three continents. Da Vinci Learning is a fun educational television channel for the whole family and will offer award-winning knowledge programming and documentaries to Indian audiences, with a special focus on curious young minds. The channel aims to offer safe and quality entertainment for the entire family.

     

    Da Vinci Learning is entering the market with a joint venture (50: 50) between Da Vinci Media GmbH and Quintillion Media Pvt. Ltd. (The Quint). The Quint is a digital venture founded by Ritu Kapur and Raghav Bahl, stalwarts of the Indian Media and Entertainment industry.

     

    Speaking at the launch, Ferdinand Habsburg, Founder and CEO of Da Vinci Media said, “It is an exciting phase in the journey of Da Vinci Learning. India has always been a key priority market for us and the time has now come to showcase our differentiated programming, aimed at triggering creative young minds bubbling with talent and curiosity to do more. Our association with The Quint will help the channel to effectively increase and strengthen our foothold in the country by offering meaningful and creative content to the Indian audiences.”

     

    Da Vinci Learning is targeted at the 6-12 year olds and their families; the channel aims at offering programming and content that makes “astounding scientific ideas understandable, arouse curiosity, spark conversation and motivate viewers to continue uncovering the mysteries of the universe.”

     

    The channel’s programming covers a wide array of topics, ranging from physics and chemistry to history and nature, and makes complex subjects understandable in an entertaining way. Da Vinci Learning turns TV watching from passive observation into a meaningful experience, helping children develop various skills early on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together. With its non-violent programs, Da Vinci Learning creates a safe environment for younger viewers.

     

    Commenting at the launch, Raghav Bahl, Co-Founder and Chairman of The Quint, said, “While Da Vinci Media brings expertise in knowledge-based programming content, this Joint Venture helps us to further expand, drive synergies and diversify our digital content portfolio’’.

     

    Ritu Kapur, Co-Founder & CEO, The Quint, said: “The Quint will help consumers access Da Vinci Learning content through our digital distribution capabilities. I am confident that the differentiated content of Da Vinci Learning will bring about a transformation in the knowledge and education based content space in India; and I look forward to seeing this transformation take shape.”

     

    Mohit Anand, Managing Director, Da Vinci Learning, India, added, “Arousing the curiosity of our viewers is our mission and we take pride in offering completely safe, non-violent, soft skills-based knowledge programming for the whole family. This has been our USP and we believe that there is a huge demand for such content in India as well. Our commitment is to find the best knowledge programming and make it available to Indian viewers because we understand “the rush of inspiration, the thrill of discovery and the pleasure to know.”