MxMIndia

Tag: Mohit Ahuja

  • Features stand-up comic Aadar Malik and Ayush Mehra to promote fitness

    Cultbike.fit rolls out new campaign

    By Our Staff

     

    Cultbike.fit, the fitness bike brand, recently acquired by Cult.fit, has launched a new campaign. The promotion features stand-up comic Aadar Malik and actor Ayush Mehra.

     

    According to Mohit Ahuja, Marketing Director, Cultbike: “The campaign will make a difference in the attitude towards correct fitness amongst the audience. Continuing with our commitment to make fitness content fun and consumable, we’re introducing Pushkar and Bhaskar to the cultverse. We want to share the same bond of friendship with our users as that of these two.”

     

  • Created by Mirum India

    Mutual Funds Sahi Hai releases campaign for festive season

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, the narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

     

    Says Juzer Tambawalla Director – Products & Marketing at Franklin Templeton India, member of the Digital Committee at AMFI: “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds.”

     

    Added Mohit Ahuja – Director (Brand Strategy & Client Services): “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running ‘Mutual Fund Sahi Hai’ campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

     

    Speaking on the creative lens of the campaign, Naila Patel – ECD, Mirum added: ““When ‘Mutual Funds Sahi Hai’ campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said “It’s risky, be careful” in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hai’ to other walks of life becomes very relevant and fluid.”

     

  • Ahuja will be based out of the Mumbai office and will report to Joint CEO Hareesh Tibrewala

    Mohit Ahuja to head brand strategy & client services at Mirum

    By A Correspondent

     

    Mohit Ahuja

    Mirum has brought onboard Mohit Ahuja as the Director of Brand Strategy and Client Services. This position sees Ahuja with responsibility of managing brand planning and client servicing divisions at Mirum. Ahuja comes with two decades of extensive agency experience across the likes McCann, Ogilvy, DDB and latest being an eight-year stint with 82.5 Communications (earlier Soho Square) as Senior Vice-President.

     

    Ahuja will be based out of the Mumbai office and will report to Joint. CEO Hareesh Tibrewala.

     

    Hareesh Tibrewala

    Said Tibrewala: “Mohit is a great addition to the Mirum family. With his two decades of agency stints, he brings a lot of rich advertising and marketing experience to the table. We have very talented client servicing and brand planning teams at Mirum, and we are sure Mohit will provide direction and able leadership to them.”

     

    Added Ahuja: “I am thrilled to be a part of Mirum. The agency is growing, has big ambitions and I am looking forward to being part of this journey.”

     

     

  • Soho Square has been credited for the award-winning 'Kiss to Drink' campaign for the Bisleri 500 ml SKU and the launch campaign of premium drink Urzza

    Bisleri to launch new soft drinks with Soho Square Mumbai as partner

    By A Correspondent

     

    In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square, Mumbai will now also be guiding the fortunes of Bisleri’s new soft drinks, Spyci – the twisted cola, Limonata and two fruit flavored drinks – Fonzo and Pinacolada.

     

    Commenting on the new drinks, Ramesh Chauhan, Chairman, Bisleri International Pvt. Ltd. says, “The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch.”

     

    Samrat Bedi

    On the partnership, Samrat Bedi, Head, Soho Square says, “This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication.”

     

     

    Mohit Ahuja

    Mohit Ahuja, Senior Vice President, Soho Square added, “It is quite challenging to be in a space which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand’s reach. These are two big pillars of comfort for an agency to go about the launch.”

     

  • Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica

    Soho Square bags creative biz for Bisleri’s new product

     

     

    Soho Square has bagged the advertising business for the upcoming launch of a new beverage by Bisleri. The said beverage is slated to hit the market later this year. Soho Square currently works on two of Bisleri’s brands namely Bisleri and Vedica.

     

    Samrat Bedi, Head of Office, Soho Square said, “Mr Ramesh Chauhan has pushed us to our limits on this one. Soho teams have input on numerous tasting sessions, packaging, positioning, pricing and even distribution to help give birth to the brand. Communication is just the icing on the cake.”

     

    Mohit Ahuja, Senior Vice President, Soho Square shared, “Since this marks the return of Bisleri into beverages beyond water and soda, the need to really stand out cannot be emphasized enough. We are planning a complete 360 campaign with a stature befitting a new drink coming from the house of Bisleri. We intend to create a splash in the market on a scale seldom seen.

     

  • Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division

    After Bajaj Electricals, Soho Square wins Prism Cement

    By A Correspondent

     

    Close on the heels of the Bajaj Electricals win, Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division.

     

    Making the announcement, S Ramnath, Executive Director, Prism Cement said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H & R Johnson (India) Division.”

     

    Samrat Bedi

    Prism Cement has a strong presence in Central India and the agency has been brought on to partner in the consolidation of its cement brands in these markets.

     

    Corroborating the news, Samrat Bedi, Head, Soho Square, Mumbai said, “This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going.”

     

     

    Mohit Ahuja

    Mohit Ahuja, Senior Vice President, Soho Square Mumbai, added: “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The win also cements our expertise in the homes segment, in a manner of speaking, as it adds to our current clients like Oberoi Realty, Pidilite’s Dr Fixit Raincoat and H&R Johnson’s floorings, bathrooms and kitchens.”