MxMIndia

Tag: Mogae

  • The full-page print ads were featured prominently either on the jacket or a full page of the newspaper

    8 creative agencies partner FPJ & Mogae on social communication initiative

    By A Correspondent

     

    Over the last month, the pages of the Mumbai-based Free Press Journal (FPJ) have featured social communication messages produced by leading creative agencies.

     

    This was the outcome of Mogae Media collaborating with FPJ to get leading agencies to create ad campaigns on the current coronavirus crisis and related social issues. Each creative was to be in full-page size. Beyond that the agencies were allowed an open brief: choose your own theme related to the pandemic, and create what you would like the world to see.

     

    Agencies such Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi and Wunderman Thompson delivered a total of 10 campaigns. Each of them focused on different social aspects of this crisis. These print ads were featured prominently either on the jacket or a full page of the newspaper.

     

    Said Abhishek Karnani, Director,The Free Press Journal: “We as a newspaper aspire to engage with our readers in the best possible way. One way of doing so was to run these advertisements from these nine esteemed agencies. Through this we have sought to communicate messages of hope and tenacity – so vital during this lockdown period. Subtle yet strong messages were wonderfully crafted and conveyed by these agencies. We are thankful to them. Special thanks are owed to Mogae Media which conceptualised this entire campaign.”

     

    Added Dr Sandeep Goyal, Chairman, Mogae Media: “Abhishek Karnani and FPJ are really large-hearted, and very generous, to give so willingly of their media space for communicating messages of societal good. The agencies too gave us their talent and time without demur. The creative quality was uniformly high. I noticed also that despite full-page sizes on offer, the copy was minimal. Obviously, faith in long copy has waned! The art direction across campaigns has been 10/10. I am really glad we did this Social Communication Initiative.”

  • The agency also helps clients with research-on-mobile, quality-checks via mobile and consumer groups based on targeted profiles

    Leena Sharma to lead Mobocracy

    By A Correspondent

     

    Mogae Media has announced that Leena Sharma would lead Mobocracy as its Chief Operating Officer.

     

    Mobocracy is India’s first full-service mobile advertising agency that helps clients with mobile strategy, mobile-solutions, enriched targeting and programmatic advertising. The agency also helps clients with research-on-mobile, quality-checks via mobile and consumer groups based on targeted profiles.

     

    “Being pioneers and fore-runners in mobile advertising in India since 2011, and because of our keen understanding of mobile apertures and applications, we felt more and more clients need help with managing mobile communications. We launched Mobocracy at full throttle in March this year,” says Tanya Goyal, Executive Director, Mogae. “And Leena Sharma was the natural choice to lead this new agency, Mobocracy, as she has shaped and delivered over 200 campaigns for the best of brands over the last two years at Mogae. She understands advertising, and understands the mobile medium.”

     

    An MBA with nearly 25 years in the business, Leena started her advertising career at Ulka in the early 90s. She has worked at Parle, American Express and Mastercard over the years. Leena joined Mogae Media two years ago.

     

    40 new recruits from IIT Kharagpur, IIT Kanpur, IIT Roorkee, BITS Pilani, Delhi School of Economics, IIM Shillong, IIM Kozhikode, IIM Indore, IIM Rohtak, XLRI and other leading B-schools joined Mogae earlier this month, and will be based at its Delhi, Mumbai and Bangalore offices. Many of them have been assigned to Mobocracy.

     

  • Introduces a unique mobile platform for advertisers to reach out to the right audience.. expects m-advertising to grow 40 percent

    Airtel forays into m-advtg, expects 40% growth

    By A Correspondent

     

    Bharti Airtel recently announced its strategic foray into the mobile advertising (m-advertising) segment in India. With this, Airtel will equip advertisers to connect with their potential customers in a targeted and personalized fashion via their mobile phones. The platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics. As has been reported by MxMIndia in the past, Airtel has mandated Mogae Digital, a company owned co-owned by Sandeep & Tanya Goyal, former JV partners of Dentsu in India & the Middle East, to be its sole and exclusive monetization partner.

     

    Commenting on the development, K Srinivas, President – Consumer Business, Bharti Airtel, said: “We are excited to launch our mobile advertising platform. Personalization, sharp segmentation and contextualization are increasingly making this platform an exciting proposition for brands. With the mobile advertising market poised to grow by more than 40 per cent over the next few years, Airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium. Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment.”

     

    Through Airtel’s m-Advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and Airtel digital TV to engage their audiences. With this platform, companies can also extend their access to the rural audience with voice solutions.