MxMIndia

Tag: Mogae Media

  • Rahul Kishore has been elevated to National Head of Sales at Mogae with responsibilities towards Mobile and DTH as Neha Nehra will take charge as DTH Sales Head

    Rahul Kishore elevated to National Head of Sales at Mogae for Mobile & DTH

    By A Correspondent

     

    Rahul Kishore
    Neha Nehra

    Santa has brought in some elevating news this Christmas.

     

    At Sandeep Goyal’s Mogae Media, Rahul Kishore has been elevated to National Head of Sales with responsibilities towards the Mobile and DTH businesses. Meanwhile, Neha Nehra – currently with Mogae as AGM – Media Sales – will take charge as DTH Sales Head.

     

    These appointments have taken effect already. Mr Kishore was last with VivaKi India from where he joined Mogae in March last year as Senior VP, Priority Projects. Ms Nehra has been Mogae since 2011 before which she was Infosys.

     

  • Adman and former chairman of Dentsu India Sandeep Goyal's Mogae Media is working on ways to monetize the mobile phone has come up with mobile couponing for brands to reach customers.

    MoCoupons will be boon for FMCG companies: Sandeep Goyal

    By Gulveen Aulakh

     

    Since selling his 26 per cent stake in Dentsu India in 2011, former chairman of the company and adman Sandeep Goyal wrote the CAT exam at the age of 50 for admission into FMS, Delhi, launched a food channel on television with Sanjeev Kapoor and then floated Mogae Media for venturing into the nascent mobile marketing and advertising sector.

     

    He has since raised Rs 100 crore from private equity players for the new venture.

     

    In a conversation with, Mr Goyal said that his company is inventing ways to monetise the ubiquitous mobile phone and has come up with mobile-couponing or MoCoupons – the most direct way for brands to reach out to consumers without spending a bomb on advertising. Excerpts:

     

    How does mobile couponing work?

    Companies spend large amounts on TV and print media marketing campaigns to prompt customers to buy a product. Today, it can be done far easier, more cost effectively and time efficiently, using mobile phones. This is how it works: A brand sends out coupons to consumers using a telecom operator’s database. The operator knows where the telecom subscriber lives, works, his monthly ARPU, a good surrogate of spending, the type of handset owned, a good indicator of affluence, and hundreds of pieces of information.The coupon can be sent to all consumers in a specific geography, say NCR or just Gurgaon, or while the consumer is entering a mall using a geofenced solution that serves the coupon in real time based on location of the customer. The consumer then takes coupon to the participating merchant, gets an instant discount or gratification . The MoCoupon system reimburses the merchant on the brandowner’s behalf through the mobile money account.

     

    How will it work in India where not everyone has a data connection?

    Consumers don’t need a smartphone or data connection. Mobile coupons can be sent as an SMS or USSD (text message based interactive system) with an alpha-numeric code that merchants can authenticate.

     

    What benefits do corporates see in associating with mobile couponing? Have you signed up any clients?

    MoCoupons is an end-to-end couponing ecosystem that allows brands to access consumer base of the mobile phone company and target consumers by geography, time-of-day, location, ARPU, handset and a host of other tags. No such system of such magnitude and reach exists in India. For FMCG companies, this is a boon. We have signed up 1,500 grocers in Delhi, which will swell to 2,500-3,000 by end September across NCR (national capital region). By end of the year we will have 5,000 grocers, general merchants and above-the-counter pharmacies in the system. Post Diwali, we will reach out to the other metros. In 2014, we’re aiming for a base of 30,000 grocers in 20 cities.

     

    How will customers benefit from mobile couponing? Please share some instances.

    Customers (those who are not on DND) will receive offers or discounts from their favourite brands above and beyond those offered to other customers. Recently, a pizza brand used us to send out MoCoupons in a select business district of Gurgaon between 11 am and 12 30 pm, pre-lunch. Customers got a dessert free with the pizza. We are currently working with a large multinational bank for a promotion at Palladium Mall, Mumbai, where the bank’s credit card users get an extra 10-20per cent off at 40 participating outlets. But the big impact will come once we have a large enough base of grocers so that FMCG companies can run promotions on every day products. For instance, offering Rs 10 off on a toothpaste or Rs 20 off on (a bottle of) ketchup.

     

    Does Mogae Media plan to reach out to a multi-operator base?

    We are today forging many alliances that will allow us to reach out to different type of customers across geographies, as well as income strata. We are integrating with the point of sale systems of modern retail to allow seamless and quick couponing.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Aditya Sinha quit DNA as editor-in-chief last week amidst rumours that the move had linkages with the Zee News controversy. While he denies the coincidence theory, do read the between the lines to figure what could be the reason

    Jaldi 5 with Aditya Sinha, former editor-in-chief, DNA: Coincidence that quitting timed with Zee News controversy

    When Aditya Sinha announced his decision to quit DNA as editor-in-chief last week, the move surprised especially since he was rumoured to be getting along well with Zee group chief Subhash Chandra. On Saturday, he tweeted: To those who asked: I have resigned DNA to focus on writing novels. First book being reworked, second just started. For wishes, many thanks.”

     

    When asked to reconfirm this, he told MxMIndia that he had submitted his resignation on December 6 and has moved on from immediate effect. “I have been hanging around, however, merely to drag out my goodbyes,” he said.

     

    On when his first book is going to be published, he corrected us. “My first book, non-fiction, was published in late 1995. My first novel will be published once we find a publisher, so I cannot currently give you a date,” he said. Indeed: Death of Dreams: A Terrorist’s Tale was a book on a Kashmir youth’s ascent as the head of a terror outfit.  He also wrote a biography of Dr Farooq Abdullah in 1996 and as he mentioned in a column in the DNA, he has ghostwritten a 1994 book by Salman Khurshid.

     

    When asked on his replacement, Mr Sinha also informed us that: “Ravi Joshi, the recently appointed Mumbai RE, suddenly finds himself incharge. Bhaskar Das may find an alternative if he can convince someone from his old place of employment to join.”

     

    It may be remembered that DNA has seen a rehaul of its A-team in the recent past, and Mr Sinha’s exit completes that. CEO K U Rao moved out last month to join parent Zee group as CEO of WWIL (SitiCable). In September, it hired Sorbojeet Chatterjee, as Vice-President – Marketing from Neo Sports (and marketing head at the TV Today network prior to that). Earlier, it appointed Varun Kohli, chief monetizing officer with Mogae Media, to head revenue (as Executive VP – Sales).

     

    Since there has been much speculation about Mr Sinha’s reasons for quitting, given that it comes in the wake of the controversies around the arrest of two senior Zee News executives and his strong defence in his column last week, we asked him a few questions. While he denies the coincidence theory, do read the between the lines to figure what could be the real reason:

     

    01. Your resignation happens at a time when the Zee group is embroiled in a controversy, with the chairman Subhash Chandra also subjected to questioning and the pressure on the arrested editors to name him. Coincidence?

     

    Coincidence.

    a. Couldn’t you have pushed your decision to some other time?

    It could have been done at some other time, but why should I follow other people’s timelines?

    b. Your decision to move is also untimely because DNA’s CEO has moved to Zee and the new regime under Dr Bhaskar Das is just about settling in. Couldn’t you have stayed on more?

    Please see answer to 1a.

     

    02. You’ve been very candid in your columns. Last week saw you defend Zee and present the group’s standpoint? Could your resignation also be construed as that you are against carrying pro-Zee reports, or should one say: compelled to carry?

    I have never been compelled to carry reports. If a family member is accused of something, it is natural for a person to speak of their point of view, not to condemn them. I believe in what I write, and no one has ever forced me to hew to a particular line.

     

    a. Just to clear the air on the Zee-Jindal controversy. Since you would know the real story, and since one knows that you will not fudge things:

    – Are the Zee editors really innocent?

    – Was there no quid pro quo?

    Innocence or guilt, I do believe, are established by courts of law. And whatever the Zee News Editors may be, it is laughable to think that my resignation is a quid pro quo for them.

     

    03. Your highs and lows as Editor-in-Chief of DNA? Something that you would’ve not liked to see happening if you had to relive your tenure.

    My two-plus years as an Editor-in-Chief  have been great. Each day was a learning experience. The greatest satisfaction was when colleagues did work that was notable, which was often. Of course, it is a stress-filled job and each morning begins with some irritation or other. The only lows were realizing that people working in the company did not even read your newspaper! It shows you that most non-journalists in the media industry have zero passion for their jobs.

     

    04. We’ve heard that the paper is going through a redesign? And the edit page may be back?

    The paper is going through a slight redesign because Bhaskar Das wants to change the look-and-feel of the paper to a template that is familiar to us all. He is keen on an edit page, so I guess my departure strengthens his hands in some ways.

     

    05. What next after your books? Writing isn’t really a financially rewarding vocation. Are you going to continue to stay on in Mumbai?

    I honestly don’t know what the future holds. If I could, I would write books for the rest of my existence. Mumbai is an expensive place to live, but I do like living here.

     

  • Deepti Jalota has joined Mogae Media as Vice President – sales. She will be based at the Mogae HQ in Gurgaon

    Deepti Jalota joins Mogae Media from Microsoft

    Deepti Jalota has joined Mogae Media as Vice President – sales. She will be based at the Mogae HQ in Gurgaon.

     

    Ms Jalota joins Mogae from Microsoft Advertising India where she was the National Category Manager and was responsible for the digital media sales for their assets like MSN and Windows Live. Mogae Executive Director , Tanya Goyal said, “Deepti brings good quality digital knowledge, and a deep understanding of emerging trends to her new assignment at Mogae.”

     

    Prior to Microsoft, Ms Jalota held a senior leadership role as AVP at Carwale.com for their online business and has also spent three years with Yahoo India where she led online advertising sales and brand efforts for a large portfolio of their clients. She has also been a part of the international sales team at Mediascope Publicitas and was attached to their travel and business category for print and magazines. Her career in advertising started in 2000 when she joined as a trainee at FCB Ulka.

     

    About the new appointment she said, “In these exciting times when mobile advertising is all set to take the leap ahead, I am really excited and delighted to work with the Mogae Group and totally relate to the enormous vision the company has for the mobile advertising space. My role here would be to assist company in scaling up sales and revenue and form a robust sales team across regions and take Mogae Media to the next level.”

     

  • Mobiwise is a specialist mobile planning unit focused on SEO/SEM. The unit will be located at the Gurgaon headquarters of Mogae

    Mogae announces specialist unit Mobiwise for mobile SEO/SEM

    By A Correspondent

     

    After the launch of Mobocracy, the creative boutique for mobile, Mogae Media announced that it is launching Mobiwise, a specialist mobile planning unit focused on SEO/SEM. The unit will be located at the Gurgaon headquarters of Mogae.

     

    “In the recent years, a massive surge in the use of smartphones, and now tablets have made it essential to adapt web pages to meet the needs of their users. In particular, the web pages should be optimized for search on these platforms, so you reach your audience that is typically mobile, business oriented and mostly affluent,” said Tanya Goyal, Executive Director of the Mogae Group.

     

    Mobiwise brings in-depth understanding of how the user behaviour differs on these handheld devices from PC browsing and provides effective search engine optimization [SEO] for the mobile site. Experienced specialists at Mobiwise will help clients ensure their SEO works across all devices.

     

    The mobile SEO services will include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting, multilingual mobile site optimization, a balanced approach to SEO and pay per click [PPC].

     

    To balance the use of organic SEO and PPC advertising on mobile devices, an in-depth understanding of how the various search results and adverts are displayed across a range of the most popular platforms is required. It is also vital to keep up-to-date with the latest technologies and gadgets and their impact on user behaviour as well as search engine policies.

     

    Mobiwise has been setup especially to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices. Mobiwise helps get the best from this relatively new advertising medium, allowing the client to reach out to an affluent, mobile and technologically savvy audience.

     

    “At Mogae Media we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” emphasized Ms Goyal.

     

  • Vikas Sharma has joined Mogae Media as head of Solutioning & Integration

    Vikas Sharma joins Mogae Media

    By A Correspondent

     

    Vikas Sharma has joined Mogae Media as head of Solutioning & Integration. “Mogae are trying out many new interesting things. The place is bursting with ideas and energy. I am glad to be part of this young-and-on-the-go organization,” said Mr Sharma.

     

    “Mogae is looking at various opportunities in the digital and mobile ecosystems where Vikas’ experience will help us create solutions for clients and their brands,” said Tanya Goyal, welcoming Mr Sharma to Mogae.

     

    Mr Sharma has experience in Information Technology across telecom and IT industries. Through the years, he has taken on additional and varied IT roles & responsibilities.

     

    Prior to his current assignment, Mr Sharma was the VP Sales & Operations with Cocktail Mobile Technologys. Additionally he headed Cocktail’s IT operations and Technical Integration with service providers, as also B2C application innovation groups. He was part of the core team that developed strategic IT outsourcing deals with telecom operators.

     

    Mogae Media is Airtel’s sole and exclusive partner for mAdvertising. The company was started in October 2011 by Sandeep & Tanya Goyal, erstwhile partners of Dentsu in India.

     

  • It is India's first single window mobile creative agency

    Mogae launches mobile creative agency ‘Mobocracy’

    By A Correspondent

     

    Mogae Media has announced the launch of Mobocracy, India’s first single window mobile creative agency. Headquartered at its Gurgaon offices, the new mobile boutique already has a team of 12 professionals across design, creative, technology and mobile integration.

     

    “The world is getting smaller. At Mobocracy we’ve invested in founding the right skills for optimizing design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns,” said Tanya Goyal, Executive Director of the Mogae Group.

     

    With massive rise in the number of mobile phone users accessing the web on their handhelds, it is very important for a brand to have mobile version and Mobocracy offers top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets & versions in a unified way.

     

    “It’s hard to believe that as recently as a decade ago; most businesses did not even have a website or, at best, maintained a meagre online presence. Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further the advent of ‘smart phones’ such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile web sites’,” said Tanya Goyal. “Ultimately, mobile websites are a win-win both for clients and consumers – helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen.”

     

    Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by veteran ad-man Sandeep Goyal, former JV partner and Chairman of Dentsu India.

     

  • Rajendra Gupta has joined Mogae Media as Chief Value Officer from Reliance Communications. He will be based at Mogae's Gurgaon headquarters

    Rajendra Gupta joins Mogae

    By A Correspondent

     

    Rajendra Gupta has joined Mogae Media as Chief Value Officer from Reliance Communications. Mr Gupta will be based at Mogae’s Gurgaon headquarters.

     

    Mr Gupta started his career at Dunlop where he worked across different geographies. He then spent a few years at Wipro in their Lighting Division. In 1994, he moved to Rediffusion DY&R as national head of Business Development. His first big win at Team Rediff was a small company that had won a license to launch cellular services in Delhi- Bharti. Brand Airtel was soon born

     

    “Those were the best days of my professional life. I got to work closely with the Mittal brothers and enjoyed every moment of launching a brand that one day would become a world beater”, he said.

     

    Mr Gupta moved to Reliance Communications and spent the last 10 years there in a broad variety of functions. “Moving to Mogae is like home-coming. I have worked with Sandeep Goyal for many years and his new venture really excited me. So here I am,” said Mr Gupta.

     

    “Guptaji (as he is popularly called) is a veteran of both mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team,” said Tanya Goyal, Director of Mogae Media. “We look forward to Guptaji carving out a new business out of creating customer value and delight through options on hi-value brands”.

     

    Mogae Media is the exclusive partner of Airtel, for monetization of all its mAdvertising assets, including mCouponing and mCommerce.

     

    Mogae Media was launched by Sandeep Goyal, former JV partner of Dentsu India in October 2011.

     

  • Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.

    Varun Kohli joins Mogae Media as Chief Monetisation Officer

    By A Correspondent

     

    Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media. In his new role, Mr Kohli will be responsible for overseeing the sales of mobile, DTH (direct to home) and other inventory.

     

    “This is a great time for mobile marketing, especially in a country such as India. Mobile, as a medium, offers unique experience and lot of opportunities for advertisers. I am really excited and elated to be a part of Mogae Media, where I would be able to grow this media,” Mr Kohli said.

     

    Prior to this, Mr Kohli was with the India Today group as Associate Publisher for Mail Today for a year and a half.  He brings experience of over 18 years to Mogae. He had begun his career in 1993 with Indian Express and has worked significantly in the print industry with brands such as Amar Ujala, Deccan Chronicle, Hindustan and DainikBhaskar. Kohli is a management graduate from SIMS, Ghaziabad.

     

  • Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head – Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.

    Rakesh Gopal joins Mogae Media from India Today group

    By A Correspondent

     

    Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head – Impact for Delhi, East and South India for three-and-a-half years, has joined Mogae Media as the national No. 2 for Monetisation. He will be Senior Vice-President, based at the company’s Delhi NCR headquarters.

     

    A graduate in commerce from Delhi University, with an MBA degree as well, Mr Gopal has more than 20 years of experience in media sales. His earlier stints were with The Pioneer and the Hindustan Times – where he was Manager Key Accounts (media marketing), as also with DNA where he was GM Marketing and was actively involved in DNA’s launch, one of the biggest in Indian print media.

     

    Welcoming Mr Gopal to Mogae, Ms Tanya Goyal, Executive Director, Mogae Group said, “Rakesh is a matured professional with very good client outreach. He will be one of the leaders for Mogae in monetizing mobile as a medium.”

     

    “I have spent two decades in media sales, largely in print. I see mobile as the new game-changer in the media business … which is why I am here to evangelize a new catalyst of change,” said Mr Gopal.

     

    Mogae Media is the new venture of veteran adman Mr Sandeep Goyal, focused on mobile monetization. Mogae has an exclusive tie-up with Airtel, India’s largest telecom operator. In recent weeks, Mogae has attracted Messrs Pavan Chandra (from Vivaki), AtishiPradhan (from Contract), TusharDhingra (from BIG Cinemas), and Rahul Kishore (from Zenith Optimedia) to its fold.

     

  • Rahul Kishore has joined Mogae Media as Senior Vice President, Priority Projects. He will work with Gaurav Luthra, Chief Business Officer of the company.

    Rahul Kishore joins Mogae as Senior VP, Priority Projects

    By A Correspondent

     

    Rahul Kishore has joined Mogae Media as Senior Vice President, Priority Projects. He moves from Vivaki where he worked with the Zenith Optimedia team.

     

    A career entrepreneur, Mr Kishore ran his own business for well over 20 years before changing tack in 2008 when he joined the exchange4media group as Business Head and later also as Editorial Adviser. An alumnus of St. Stephens College, Delhi, Mr Kishore’s stint at ZO/Vivaki centred around getting closer to the trading currency and purposive evaluation of media.

     

    “Rahul has entrepreneurial grit and drive. We need loads of that at Mogae,” said Ms Tanya Goyal, Executive Director of Mogae Media. “Rahul is being tasked to look at large opportunity blocks that can benefit from mobile as a medium. We hope he will be able to open up new vistas of opportunity for the company.”

     

    “Mobile has great opportunity. I am happy to be at the forefront of a ‘new’ medium that reaches 800 million consumers in India,” said Mr Kishore. “Mogae is a great new venture … I hope we create a new market with our efforts here. The response has been very encouraging and in the little time we’ve had, we have locked in two high-profile FMCG giants amongst our advertisers,” he added.

     

    In recent weeks, Mogae Media has announced many senior level appointments, including Messrs Tusshar Dhingra (from BIG Cinemas), Atishi Pradhan (from Contract) and Pavan Chandra (from Vivaki). Mr Kishore will work with Mr Gaurav Luthra, Chief Business Officer of the company.

     

    Mogae Media is the sole and exclusive monetization partners of telecom operator Airtel. Veteran mediaperson Mr Sandeep Goyal set up this new venture in January 2012.