MxMIndia

Tag: Mogae Group

  • Mobiwise is a specialist mobile planning unit focused on SEO/SEM. The unit will be located at the Gurgaon headquarters of Mogae

    Mogae announces specialist unit Mobiwise for mobile SEO/SEM

    By A Correspondent

     

    After the launch of Mobocracy, the creative boutique for mobile, Mogae Media announced that it is launching Mobiwise, a specialist mobile planning unit focused on SEO/SEM. The unit will be located at the Gurgaon headquarters of Mogae.

     

    “In the recent years, a massive surge in the use of smartphones, and now tablets have made it essential to adapt web pages to meet the needs of their users. In particular, the web pages should be optimized for search on these platforms, so you reach your audience that is typically mobile, business oriented and mostly affluent,” said Tanya Goyal, Executive Director of the Mogae Group.

     

    Mobiwise brings in-depth understanding of how the user behaviour differs on these handheld devices from PC browsing and provides effective search engine optimization [SEO] for the mobile site. Experienced specialists at Mobiwise will help clients ensure their SEO works across all devices.

     

    The mobile SEO services will include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting, multilingual mobile site optimization, a balanced approach to SEO and pay per click [PPC].

     

    To balance the use of organic SEO and PPC advertising on mobile devices, an in-depth understanding of how the various search results and adverts are displayed across a range of the most popular platforms is required. It is also vital to keep up-to-date with the latest technologies and gadgets and their impact on user behaviour as well as search engine policies.

     

    Mobiwise has been setup especially to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices. Mobiwise helps get the best from this relatively new advertising medium, allowing the client to reach out to an affluent, mobile and technologically savvy audience.

     

    “At Mogae Media we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” emphasized Ms Goyal.

     

  • 50 comics to go live on Tata Sky this week and 120 by September

    Mogae to launch talking comics

    By A Correspondent

     

    Mullah Nassrudin
    Akbar-Birbal
    Vikram-Betaal
    Krishna
    Raavan

    Mogae Digital has announced that its pioneering product, Talking Comics, will go live on Tata Sky later in July. The video stories will be carried on Actve Wizkids and will be promoted on the default channel.

     

    “Talking Comics gives a video experience that does not take away from the pleasure of ‘reading’ a comic. Mogae has invested the last 4 years into creating original world-class IP in the comics’ space, specifically for mobile devices. Today we have over 50 titles and over 2,000 stories created entirely at Mogae Studios. But with newer opportunities opening up on DTH, we have spent over 18 months creating this new genre of Talking Comics,” said Tanya Goyal, Executive Director of the Mogae Group.

     

    Talking Comics were actually created to give a video experience to comics on mobile. “The file sizes are kept light. There is a nice voice-over, good music, some animation, plus all the text as in a normal comic … all of which gives a more wholesome ‘reading’ experience,” she added.

     

    Stories from Tenali Rama, Mullah Nassrudin, Akbar-Birbal, Bheema, Krishna, Vikram-Betaal and Krishna series will go live in the inaugural round. Yudhishtra, Duryodhan, Arjun, Karan, Bheeshma, Raavan, Guru Nanak, Sai Baba and  Gautam Buddha will be unveiled in September. Stories from the Bible and a series of Ghost Stories will be launched early next year.

     

    “Our illustration quality and the detail that has gone into each frame is unparalleled inIndia. We were the first to ‘create’ comics for mobile on Indian mythology, history and folklore. Earlier comic creators like Amar Chitra Katha created comics for paper. When taken on to mobile, these comics were heavy and difficult to download. In our case, each story has 12-14 frames … no more … so that the comic is easy to download, and easy to scroll. What’s more, we port each frame to 48 different sizes so that 95 per cent of all mobile devices receive the comic in exactly the screen size of the device,” explained Ms Goyal.

     

    The mobile versions of all comics are in UAT at most mobile operators and will go live this quarter. Mogae is in talks with other DTH operators too for the Talking Comics.

     

    A branded new humour series, created in partnership with a leading TV channel, is being currently worked upon as a Talking Comics product and the launch is slated for September.

     

    Later this year, Mogae will be launching a mobile-greetings product and over 2,000 animation based cards have been created.

     

    Mogae Digital is part of the Mogae Group, co-owned by Sandeep & Tanya Goyal, erstwhile JV partners of ad agency Dentsu India.