MxMIndia

Tag: Mobocracy

  • Mobiwise is a specialist mobile planning unit focused on SEO/SEM. The unit will be located at the Gurgaon headquarters of Mogae

    Mogae announces specialist unit Mobiwise for mobile SEO/SEM

    By A Correspondent

     

    After the launch of Mobocracy, the creative boutique for mobile, Mogae Media announced that it is launching Mobiwise, a specialist mobile planning unit focused on SEO/SEM. The unit will be located at the Gurgaon headquarters of Mogae.

     

    “In the recent years, a massive surge in the use of smartphones, and now tablets have made it essential to adapt web pages to meet the needs of their users. In particular, the web pages should be optimized for search on these platforms, so you reach your audience that is typically mobile, business oriented and mostly affluent,” said Tanya Goyal, Executive Director of the Mogae Group.

     

    Mobiwise brings in-depth understanding of how the user behaviour differs on these handheld devices from PC browsing and provides effective search engine optimization [SEO] for the mobile site. Experienced specialists at Mobiwise will help clients ensure their SEO works across all devices.

     

    The mobile SEO services will include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting, multilingual mobile site optimization, a balanced approach to SEO and pay per click [PPC].

     

    To balance the use of organic SEO and PPC advertising on mobile devices, an in-depth understanding of how the various search results and adverts are displayed across a range of the most popular platforms is required. It is also vital to keep up-to-date with the latest technologies and gadgets and their impact on user behaviour as well as search engine policies.

     

    Mobiwise has been setup especially to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices. Mobiwise helps get the best from this relatively new advertising medium, allowing the client to reach out to an affluent, mobile and technologically savvy audience.

     

    “At Mogae Media we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” emphasized Ms Goyal.

     

  • It is India's first single window mobile creative agency

    Mogae launches mobile creative agency ‘Mobocracy’

    By A Correspondent

     

    Mogae Media has announced the launch of Mobocracy, India’s first single window mobile creative agency. Headquartered at its Gurgaon offices, the new mobile boutique already has a team of 12 professionals across design, creative, technology and mobile integration.

     

    “The world is getting smaller. At Mobocracy we’ve invested in founding the right skills for optimizing design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns,” said Tanya Goyal, Executive Director of the Mogae Group.

     

    With massive rise in the number of mobile phone users accessing the web on their handhelds, it is very important for a brand to have mobile version and Mobocracy offers top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets & versions in a unified way.

     

    “It’s hard to believe that as recently as a decade ago; most businesses did not even have a website or, at best, maintained a meagre online presence. Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further the advent of ‘smart phones’ such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile web sites’,” said Tanya Goyal. “Ultimately, mobile websites are a win-win both for clients and consumers – helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen.”

     

    Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by veteran ad-man Sandeep Goyal, former JV partner and Chairman of Dentsu India.