By A Correspondent
Zenga TV, a pioneer in mobile TV, on January 9, announced that live and video on demand mobile TV has set new viewership records in 2011. Zenga TV achieved 421 million video views across different channels compared to less than 150 million video views in 2010.
| Top 10 Mobile TV Live channels on Zenga TV | Top 10 Video on Demand content on Zenga TV |
| 1. Colors | 1. Big Boss |
| 2. MTV | 2. Big Boss Uncut |
| 3. UTV movies | 3. Roadies |
| 4. AajTak | 4. Uttaran |
| 5. UTV Bindaas | 5. Splits Vile |
| 6. NDTV Good Times | 6. Khatron ke khiladi |
| 7. CNN IBN | 7. Stunt Mania |
| 8. Headlines Today | 8. FTV La finnesse |
| 9. 9xm | 9. Bakwas band kar of 9XM |
| 10. E24 | 10. Pankaj Avasti |
Shabiir Momiin, CEO, Zenga TV, said, “The phenomenal following that Zenga TV content, ranging from mobile TV, video on demand and even the latest launch Web TV, has garnered is truly inspiring. I would like to congratulate our channel and content partners and advertisers for showing faith in this new platform and encouraging our growth for a truly rewarding partnership. To thank our loyal viewers who have made this success possible, I would like to promise them even more compelling content and service in 2012. I would also like to extend my special thanks to content partners, especially Viacom 18, for their support.”
Highlighting the ingredients for success, Vikramjiet Roy, Director, Zenga TV, said, “Our focus on delivering the best quality streaming and optimal content presentation and pricing was the key to this growth in viewership. The Zenga TV team worked non-stop to make sure that a glitch free service was constantly delivered and I thank them for this unrelenting effort.”
Zenga TV is one of the leading providers of TV services for live TV channels, other entertainment, reality shows and news content optimized for viewing on mobile and web screens. Zenga also delivered the Live IPL in 2010 on YouTube, which was again the first time for IPL on web. Zenga holds the exclusive rights to Viacom 18 channels like Colors and MTV which has a strong following in India. Zenga has done many live, unique and exclusive events like Sunburn from Goa and Crunch for MTV which was a Live 24 x 7 reality shows on web and mobile.