By Mark Challinor
#1 Work out where your readers are going to be in the future. The eyeballs should decide where the advertisers go. Monetize the space accordingly.
#2 Think of advertisers and readers jointly. The content that they value will help develop content accordingly on various platforms whether it is mobile or tablet.
#3 Look at all the new technologies that are coming in, such as augmented reality, QR codes, mobile payments. Get the right blend of technologies to work with the audiences.
#4 Bundle all the digital subscriptions to drive home more revenues, and give more opportunities to the advertisers.
#5 Experiment and research to work out the digital model according to the market you operate in. Only trial-and-error can help you decide on the right model.
Mark Challinor is Director of Mobile Platforms, Telegraph Media Group, London