MxMIndia

Tag: mobile games

  • From keyboard to keypad, it’s a quiet little revolution

    The Anchor: 5 reasons mobile games will take over from PC games

    By Deepak Abbot

     

    #1 Mobility: One of the major reasons for mobile games to take over is the ease of accessibility. You don’t need to depend on a computer to provide entertainment. Mobile games offer you engagement on-the-go and instantly. So, while you are travelling or commuting you can still play games on your mobile unlike PCs.

     

    #2 Reach: The reach of a mobile phone is far better than that of computers. Owning a mobile phone is a common trend because of the range in terms of price. Not everybody owns a PC. Therefore, the reach of mobile games because of accessibility is much better.

     

    #3 Cost-effectiveness: India is a very price-sensitive nation. PCs are still a niche market. They are not present in every household. Whereas a mobile game comes for as cheap as Rs 5 a game, and with the current ad wrap models most popular games are available free to the consumer. This is not the case with PCs.

     

    #4 Content type: The content available on mobile phones is very snappy and snacky. Gamers have a variety of options to choose from. Also, the games available on mobile are easy to use and do not require the user to be very tech-savvy.

     

    #5 Internet and technology explosion: With the current 3G and 4G boom, everything that you could once access on PCs or laptops can now be accessed on one’s mobile. Also, with technology being on an all-time rise, the handset and smart device rates have become extremely affordable.

     

    Deepak Abbot is Head – Product, Reliance Entertainment Digital

     

  • Suite of crazieRBrands online and mobile games lets players win a global adventure.

    Reckitt Benckiser plays easy to get

    By A Correspondent

    Global consumer products giant Reckitt Benckiser (RB), parent of Clearasil, Durex, Dettol, Harpic, Lizol, Veet, Mortein and other iconic brands, announced the launch of a collection of fun and easy-to-play online and mobile minigames called crazieRBrands. These games are available on RB.com and players have the opportunity to win an exciting and unforgettable trip for two, worth nearly £8,000, to one of eight amazing destinations worldwide – including New York, Cape Town, Bangkok, Barcelona, Switzerland, Iceland, Brazil or India.

    The selection of eight minigames in the crazieRBrands suite includes fast action and memory games presented by some of RB’s most famous Powerbrands. The Veet game lends an air of humour to the leg-waxing task and even cleaning a toilet bowl is rendered fun when playing the Lizol game.  Each of the crazieRBrands games rewards the player with the sense of achievement that comes with being at the top of their mental game – in addition to the potential to win an exciting trip for two.

    The online and mobile crazieRBrands games are designed to raise awareness of RB’s corporate brand among students and graduates early in their career, by improving recall of the RB brand and tying it back to its iconic, innovative Powerbrands such as Dettol, Harpic, Veet, Lizol, Durex and Clearasil. The games aim at further increasing the recall with the RB Brand.

    The crazieRBrands suite of games is available on iPhone and Android, aimed at the target demographic, of which roughly 70 percent owns a smartphone, and 81 percent plays mobile games on a weekly basis.

    Mr Chander Mohan Sethi, Regional Director – South Asia, Chairman and Managing Director Reckitt Benckiser (India) Ltd, said.  “We have a unique culture that’s most suitable for young professionals who enjoy quick decision-making, coupled with a fast-paced and agile environment. To continue our rapid growth we are always looking for innovative ways to make ourselves better known among the next generation of managers. These games are a great idea to help people make the connection with RB and the speed at which our business operates.”

    The crazierBRands games and mobile app have been developed in partnership with The Workroom and social media agency TAMBA.