Tag: mobile app

  • Gaana.com launches mobile apps

    By A Correspondent

     

    Times Internet (TIL) has announced that it has developed mobile applications for its flagship online music portal, Gaana.com. Simultaneously, Gaana is now available as an application for Android, iOS, Blackberry and J2ME devices, giving music lovers access to millions of songs on their mobile phones. Users can now listen to music wherever they’d like– on their way to work, on a treadmill, while waiting for a train or when peacefully enjoying a great day outside.

     

    Gaana’s mobile applications have been built to provide a full-service music experience, creating more depth than any offering available today. Some of its features include:

    – Access to over 1 million songs, including Bollywood, Hollywood, Tamil, Telegu, and regional music

    – Social listening: see what your friends are listening to

    – My zone: an ability to see your history, your favorite songs, playlists, albums and artists across your computer or mobile phone (automatically synced in real-time across all devices)

    – Radio mode: make your own radio station automatically, based on any song you play, using our proprietary recommendation algorithm

    – Easy interactions: one-click abilities to favorite a song or share a playlist, via Facebook, Twitter, or email.

    – The best curated playlists from radio channels like Radio Mirchi and others, to help you find new music you’ll love

    – The service is completely free to the end user

     

    According to Comscore (Nov 2012) Gaana has been the leading music service on web, with nearly 3 million visitors per month, who spend nearly 2.5x more time per visit than visitors of other music sites in India.

     

    Satyan Gajwani, CEO, Times Internet, said “We are so proud of the Gaana experience on mobile. Indian consumers love their music, and we’ve built a product that matches their expectations for excellence across every screen that matters to them. Gaana on mobile is feature-rich and intuitive to use, and we intend to use this as a base to build even more functionality and offerings for our users, across all platforms.”

     

    The app is available for download free of cost from gaana.com, or on the iTunes App Store, Google Play Store, Blackberry App World, Nokia Ovi Store, or Samsung App Store.

     

  • Zee TV wins gold for DID mobile app at Smarties 2012

    By A Correspondent

     

    The Mobile Marketing Association (MMA) presented the first ever Smarties India 2012 Awards, which is a global awards programme dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest that showcases the ‘best of the best’ in the industry, across 15 categories in Delhi on September 21.

     

    The first edition of Smarties India 2012 awards winners were adjudged by a global jury of senior brand marketers and advertising executives.

     

    ZEE TV was the only broadcast client along with the agency, Mobilox, which won awards in two categories:-

    · Smarties 2012 Gold for the best mobile APP – DID

    · Smarties 2012 Bronze for the DID – missed call voting innovation

     

    The DID App aimed to provide an expression platform for the audience of Dance India Dance and enable a bi-lateral interaction between the audience and the show. The intention was to engage DID audiences on mobile and extend the 1 hour show format on TV to a 7 day format on Mobile. Till date there has been more than 5.6 lakh downloads of the app. The app also served as a common access point to popular social media Platforms. Live voting through the app was in sync with the show, thus helping boost the number of votes.

     

    Akash Chawla, Marketing Head, National Channels, ZEEL said, “It was very gratifying to know that at a time when ‘on-demand’ entertainment was the order of the day, we were able to provide our viewers with content that kept them engrossed and engaged. Reaching over 5.6 lakh downloads on four mobile platforms strengthens our conviction that technology engages consumers in ways that are addictive.”