MxMIndia

Tag: mobile ad network

  • InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter

    Mobile ad platform Sprout is now InMobi Studio

    By A Correspondent

     

    InMobi, a mobile ad network company which acquired Sprout in August last year, has decided to rebrand the leading platform for creating mobile HTML5 rich media advertising. Sprout will now be called ‘InMobi Studio’ while the details about the rebranding were not available at the time of reporting, Sandeep Deshpande, Country General Manager, InMobi said, “We will be rebranding Sprout, a company we had acquired last year to InMobi Studio.” The company website however states that “InMobi Studio is a simple, yet tremendously powerful platform that empowers marketers to build, run, and measure mobile rich-media ads without compromise.”

     

    InMobi which is said to be the largest independent ad network company in the world claims to reach over 600 million mobile internet users worldwide. In India, the ad network company claims to reach over 85 per cent of mobile internet users. “About 85 per cent of the entire mobile internet users in India can be reached through our network (InMobi), worldwide however we reach over 600 million mobile internet users worldwide” pointed out Mr Deshpande.

     

    According to Mr Deshpande, by 2014 more people across the globe are expected to access internet on their mobile phones rather than their PC or laptop. As a result mobile advertising will become a very important medium for brands to reach out to and engage.

     

    InMobi is currently working with over 150 advertisers in India namely NDTV, Indian Express, NIIT, Levis etc. InMobi aims to offer significant opportunities for brands to connect and engage with its users by using its reach and super engaging creative solutions. Mr Deshpande was of the view that there is a need for evangalising the benefits of mobile advertising in India. He said, “These are still early days for mobile advertising in India and we are investing a significant energy as a team to build the momentum of mobile advertising in India. It will take time for advertisers to realize the benefits of this medium”

     

    InMobi is said to have a total of over 800 employees currently, and about half of them are expected to be based out of India. With the festive seasons approaching and a lot of cricket tournaments coming up, InMobi expects a big jump in its revenues this quarter as compared to the previous quarter.

     

  • InMobi to monetize Cricbuzz on mobile devices

    InMobi & Cricbuzz announce partnership

    By A Correspondent

     

    Bangalore-based independent mobile ad network InMobi and Cricbuzz, the cricket property with over 17 million unique users, has announced an exclusive partnership for bringing mobile ads to consumers on Cricbuzz’s mobile site and applications, for the India market. This partnership will make it easier for advertisers to reach premium mobile consumers on Cricbuzz.

     

    Under the terms of the partnership, InMobi will have exclusive rights to monetize Cricbuzz’s mobile properties across all devices on phones and tablets in India. Advertisers that want to advertise on Cricbuzz’s mobile application on these platforms will now engage with InMobi.

     

    InMobi delivers reach to 578 million consumers, in over 165 countries, through more than 93.5 billion mobile ad impressions monthly. It provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization.

     

    With a presence across multiple digital platforms, Cricbuzz attracts over 17 million monthly unique visitors on its web and mobile properties. This partnership is for ad monetization, and on all their properties – mobile web and apps on phones and tablets.

     

    “Since inception, we have focused on making cricket information available on mobile devices of varying capabilities and were the first to launch a WAP-enabled version as early as 2005. We are excited to announce this partnership with a global leader in mobile advertising, such as InMobi. Being the top cricket destination on mobile, we were looking for a globally renowned partner and InMobi was the obvious choice,” said Pankaj Chhaparwal, Founder and Managing Director at Cricbuzz.

     

    Sandeep Deshpande, Country GM -India at InMobi said: “This exclusive agreement with Cricbuzz reinforces InMobi’s leadership position in the Indian market. Cricbuzz’s mobile properties on all platforms have been immensely popular in India and abroad. In a Cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership.”

     

  • Seventynine is said to be one of the fastest growing mobile ad network in the country with Rich Media serving capability such as videos and HTML5

    Mobile ad network Seventynine to launch ‘unique’ Android product

    By A Correspondent

     

    Launched in July 2011, Seventynine, the mobile ad network, started commercial engagement in the market in April 2012 with a focus on rich media inventory especially videos to enrich user experience. Seventynine has clocked record growth serving 700mn ad requests within three months of operation.

     

    Currently, Seventynine is working with brands such as Microsoft, Lufthansa, Nokia, Opera Mini, ICICI bank, ICI Dulux, Tata Docomo, Nazara, Mcarbon, Techzone  and so on and is in talks with other large brands for similar association. The mobile ad network is focusing actively on building inventories across mobile applications and mobile web.

     

    In an email interaction with MxMIndia, Chirag Shah, Co-founder, Seventynine spoke about his company’s journey since July 2011, its break-even plans and so on. “The journey so far has been very exciting and full of challenges. We are focusing heavily on unique product development, platform and analytics. Since March 2012, we have hit the market and managed to get some amazing response. Mobile ad spends are growing at more than 100 per cent. Spend on content such as application is growing at more than 400 per cent growth rate.”

     

    “We are launching a unique product on android platform and we intend to share details on that in the next 10-15 days. This unique product will be our focus for 2012-13” he added.

     

    “Mobile phone and mobile internet users are growing rapidly and consumers are spending more time on mobile as compared to TV, newspaper and internet. We are actively focusing on innovative technology solutions to create the differentiation that will position us ahead of the curve.” added Deven Dharamdasani, Co-Founder, Seventynine.

     

    The team size of Seventynine is currently 15 but, the mobile ad network company will be hiring aggressively. “We intend to have a 50 member team by the end of this year” observed Mr Shah.

     

    Seventynine is said to be one of the fastest growing mobile ad network in the country with Rich Media serving capability such as videos and HTML5. It is working closely with The Times Group, Network 18, Reuters, Business Standard, Nimbuzz, Angry Bird, Talking Tom Cat and others and has tie-ups with leading exchanges across the world.