MxMIndia

Tag: Mobiistar

  • The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence

    Dentsu Impact launches inaugural campaign for Mobiistar

    By A Correspondent

     

    Dentsu Impact has rolled out the launch campaign for Mobiistar X1 Notch.

     

    Commenting on the execution of the campaign Anupama Ramaswamy, National Creative Director, Dentsu Impact said: “In an already cluttered market, we wanted the X1 Notch to stand out. Instead of focusing only on the features, we decided to show how this phone can help people not just dream big but also fulfill them. Through the X1 Notch our protagonist empowers his friend to shine. This insight led us to find a story that will resonate with anyone who has ever struggled to fit in. We are sure people will relate to this and welcome the phone, thanks to its super affordable price and amazing features.”

     

    Added Aniruddha Deb, Chief Marketing Officer, Mobiistar India: “This is an interesting take on our consumer’s life since it showcases how the X1 Notch is not only adding value to lives but also enabling people realize their dreams. Our testing results revealed that the college situation was not only relatable and likeable but also was understood well by our TG. Mobiistar has always stood strong as a propeller of confidence and aspirations and this new campaign adds another dimension to our vision of ‘Shine and Enjoy More’.”

     

  • The account will be serviced by a dedicated team of media, strategy and data specialists

    OMG Digital wins Mobiistar’s Digital + ATL media duties

    By A Correspondent

     

    Mobiistar has appointed OMG Digital, a newly created unit within Omnicom Media Group India, to handle its digital and ATL media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurgaon office.

     

    Speaking on the win, Harish Shriyan, CEO, Omnicom Media Group India said: “We are delighted to partner with Mobiistar and look forward to creating unmatched brand value and innovative solutions for the brand.”

     

    Also commenting on the partnership, Aniruddha Deb, CMO of Mobiistar India, stated: “We are delighted to partner with OMG Digital. We understand the need of our consumers and believe that OMG’s media expertise will allow us to distribute our communications and content effectively through both digital and ATL media initiatives, thereby helping us achieve our business objectives.”

     

     

  • Dentsu Impact is going to be Mobiistar’s creative, communication strategy, advertising and branding partner

    Dentsu Impact wins creative mandate for Mobiistar in India

    By A Correspondent

     

    Aniruddha Deb

    Vietnamese smartphone brand Mobiistar, which entered the Indian smartphone market in May this year, has awarded its creative duties to Dentsu Impact.

     

    Following a multi-agency pitch, Dentsu Impact has bagged the creative mandate for Mobiistar. With an aim to be one of the leading handset brands in the sub 10k segment, the company is in process of roping in over 3000 employees and bolstering its presence pan India. Additionally, the company has already partnered with 600 distributors across the country and has over 1000 service centers pan India.

     

    “While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand’s creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category,” said Aniruddha Deb, Chief Marketing Officer, Mobiistar.

     

    Commenting on the win, Amit Wadhwa, President, Dentsu Impact says “We are excited to partner Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive, and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”

     

    Dentsu Impact is going to be Mobiistar’s creative, communication strategy, advertising and branding partner.